Maintaining Work-Life Balance in a 24/7 Job

WorkLife_748165192.jpgReal estate agents often feel as though they can never quite shut off from work. There are always additional listings and customers to pursue, marketing plans to develop or a community to learn information about.

Finding and keeping work-life balance can be a challenge for real estate agents vying to close deals and, in the same breath, keeping their minds and bodies sharp.

Here are a few tips for maintaining work-life balance in a 24/7 job.


Establish Boundaries. In order to turn off after leaving the office, you need to figuratively turn off. That means setting rules for when you’ll check your work email, return calls, and be considered “on the clock.” While there may be exceptions every once in a while, if those exceptions become the norm, you can find yourself down a rabbit’s hole, sucked back in to work when you need time away.


Set Daily Tasks. Sometimes we fall behind by letting go of the simpler, routine tasks. Instead, take charge of your paperwork and administrative duties. Keeping on top of document filing, answering voicemails and emails, lead cultivation and calendar management can lend more sanity and structure to the day. Some people even schedule specific times each day when each of those items is tackled.


Plan In Advance. Friends and family members may not understand that work can crop up when it’s least expected. That’s why it’s a good idea to explain the need for advance planning for simple things such as dinner parties and tennis matches. Good friends and family members will understand the constraints on your time and help you schedule your leisure activities well in advance.


Schedule Time for You. Everyone needs some “me time,” and for real estate agents, it can be hard to figure out when to squeeze it in. That’s why you should schedule it. Book it as though it’s a critical work meeting and keep this time free for you and the things you love to (or have to) do. Stick to these times and every six months assess whether the amount of time and the timing is the right amount.


Be Realistic. When you schedule your time, don’t leave yourself 5 minutes to get to a listing 15 minutes away. Be sure to schedule in travel time, factoring in for distance, traffic, or that cup of coffee you need to get on the way. Try to avoid scheduling meetings back to back and be sure to give yourself some flexibility each day.

Fall email marketing may be key to boosting real estate sales activity


Email newsletters are a great way for real estate professionals to keep clients up to date with the market, even after activity cools in the fall. However, it is important to ensure the information in those email blasts is pertinent to the current housing situation, and encourages would-be clients – whether buyers or sellers – to get into the market even as attentions may be turning elsewhere.

One of the smartest things agents can do at this time of year is not necessarily highlight how strong the market is, but rather how much they are able to help clients on both the buying and selling sides of the real estate sales process, according to Forbes article, Robert Reffkin, founder and CEO of the technology-driven real estate company Compass. Agents should always look to highlight their personal expertise, but as the market chills, that experience may become an even more important differentiating factor.

Find what works
The good news for agents is that it’s becoming easier for them to determine which aspects of their marketing resources are resonating with prospective clients. This gives the ability to really hone in on the kind of messaging that helps them forge connections with their clients, and turn those into potentially years-long relationships.

Agents should take the time to carefully examine these issues and determine what’s leading to clicks and calls and what isn’t, and use that data to inform future decisions about email marketing that focuses on agents’ personal brands.

A stronger return on investment
Agents may wish to scale back the volume of email messages they send out this time of year. That gives them the chance to put together better content in each email blast, which could be more effective in terms of grabbing people’s attention and click through to an agent’s website. These sorts of “lead magnets” could include checklists that help people understand when it may be the right time to buy or sell, or other helpful info given the current market that could prove valuable for anyone looking to get into the market.

Agents need to be able to adjust their marketing frequently to meet the trends they are encountering in the course of their daily work. The more attuned to these issues they can be through careful examination of their marketing strategies and results, the more likely they will be to generate greater success in the long run.

Time management is vital for successful agents

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to gcalendaret the most out of their business.

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to get the most out of their business. As agents often know full well that time is money, finding the best way to strategize in this regard can pay off.

Perhaps the biggest key to effective time management is being proactive about planning, according to Max Real Estate Exposure. After all, if agents aren’t spending time during their work days trying to figure out what to do next, they’re going to be making more efficient use of every hour of the day. In these cases it may be helpful to think about what kinds of goals agents want to accomplish over the course of a day, week or month, and use their experience to determine how long they think that should take them.

What comes next?
Once goals have been established and the time various tasks should take has been figured out, it’s wise to set the schedule for a given period of time. Agents have to determine whether they want to devote a large chunk of a given day to lead generation, for example, or if they want to break up that day with other activities such as online marketing work or following up with clients. Here, too, it might be wise to leave at least a little wiggle room, since it’s not always easy to predict how every effort is likely to proceed, or if things might crop up unexpectedly that deserve agents’ immediate attentions.

The fact is, though, that the more agents know what they “should be” doing at any given time, the more likely they will be to do so, and meet whatever goals they set for themselves in as timely a manner as possible.

Knowing the value
It’s also worth noting that there’s a
difference between being busy and being effective in whatever tasks are being undertaken, according to Inman. There’s plenty of work agents can do in a given day, but they need to think about how much closer that work gets them to achieving their goals, and exactly what an hour may be worth to them in terms of dollars and cents. That way, they can figure out whether they’re getting a maximum return on investment for every hour they spend on any task.

However, it’s also important to get a big-picture look at these tasks and see how they intersect. Moreover, it may be about keeping things simple. Agents who block off their time in advance may find that they’re juggling too many things at once to be truly effective at any one task, and that can erode the effectiveness of time spent on all tasks.

Having a clarity of vision when it comes to what needs to be done, and charting the right course for getting there, will often go a long way toward ensuring that agents are getting the most out of the time they spend on the job. That can translate into a happier lifestyle as an agent.

It’s vital to encourage clients to leave reviews


Having a number of good reviews on various websites can go a long way for real estate professionals, as many would-be buyers and sellers conducting online research, often use this as a resource for choosing an agent. Of course, the best way to get good reviews is to continually provide positive experiences for clients on either the buying or selling side of the real estate sales process, but agents can’t always count on people to go online and leave a nice note of their own volition.

That’s where an agent’s ability to read the situation and determine whether the relationships they’ve built up with their clients are strong enough to let them suggest the idea of leaving a good review, rather than hoping they do so, according to Premier Agent. There are plenty of ways to do so without coming across as insistent – which is why some agents may avoid the suggestion in the first place – and that might include talking about the importance good reviews have for agents early on in the shopping or selling process.

That way, by the time the sale is complete, people may already be prepared to leave a review without additional prompting.

Other methods
In addition to casually hinting at the importance of reviews, agents may also be wise to write that kind of ask into client-facing email newsletters. If these people are signed up for a newsletter in the first place, they’re probably going to feel pretty good about the agent overall, so asking them to take a few minutes to leave a positive review within the context of that newsletter can often pay off.

But even before doing any of that, the more agents can do to make sure it’s easy to review them on any number of sites – by providing links and examples – will probably go a long way as well. And for agents who start to cultivate even a handful of reviews per week, featuring them on social media can be a good way to encourage others to do the same without coming right out and asking.

Using what comes
In addition to simply letting those positive reviews build up on sites like Zillow, Yelp or Google, it can also be helpful for agents to regularly comb the feedback they get and post the best examples – permanently – on their websites and elsewhere, according to 360 Training. Editing them down to just a few quick words and including them at the tops of pages on the site, or incorporating them into marketing materials, may be a good way to put the best possible foot forward when people start looking for an agent to work with on a sale.

The work of obtaining and cultivating lots of positive reviews may seem a little daunting at this time of year, even for the most experienced agents, but their value for both the short and long term cannot be understated. If dozens or more good reviews are the first thing prospective clients see, the return on investment for just asking current clients for this favor is likely to be massive.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click

The best agents should be able to anticipate their clients’ needs

Agent Couple Hand Shake

While real estate isn’t always an easy business, the agents with the most success tend to have it because they make the job look easy. With this in mind, real estate professionals may want to take some time to consider where they fall behind with their work, and what can be done to overcome those obstacles. Often, the biggest issues faced when it comes to dealing with clients can be remedied with the right strategies.

One of the most important skills agents can bring to the table is the ability to explain to their clients what to expect next, throughout the real estate sales process, according to Inman. When people know what’s required of them, and what’s likely to happen in the near future, there are far fewer issues that can arise for agents or their clients to deal with. And while that won’t stop every potential issue, it just helps everyone involved be more prepared on an ongoing basis.

Lessons from childhood
Famously, the Boy Scouts’ motto is, “Be prepared,” and that’s an attitude agents should take to heart. While issues aren’t going to arise most of the time, whether they’re on the client’s side or coming from across the table, having contingency plans in place to make sure they’re not caught off-guard and know exactly what to do is vital. While it’s perfectly understandable for clients who have been thrown a curve ball to become a little wary, they’re likely to be impressed by agents who can take the pitch with aplomb and still knock the sale out of the park.

In general, when an agent can take any potential hurdle in stride and deliver results with as little stress as possible, there is a greater probability for clients to stick with that agent for future real estate needs. They’re also more likely to recommend that agent to friends and family who are looking to buy or sell.

Get ready to pivot
At the same time, though, it’s also vital for agents to be willing and able to shift their tactics when the situation calls for it, Inman further noted. Not every client is the same, and the sales process can certainly come with some unexpected bumps in the road. The ability to meet clients’ needs when it comes to everything from explaining the sales process and adequately preparing them for it is obviously vital. But when people have different preferences for how agents contact them, walk them through these processes, and so on, agents have to be prepared for anything.

As a consequence, flexibility is key in all aspects of the real estate game. As agents gain experience they’re simply going to be able to respond to each unique situation with more grace. However, being well-versed in a number of different approaches to the same goals is what’s likely to keep real estate pros successful for many years to come.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click