August 2019 Market & Tech

July’s Marketing & Tech Stat focuses on buyer statistics when it comes to utilizing video in their home search. This would be good information to share with your sellers and potential clients to show that at Homesale, we make sure to provide our sellers with the marketing they need to stay ahead of the competition and reach more buyers. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

August_Market and Tech-01

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – August 2019”.

NEW Feature from RPR

RPR

Need help with creating mailing labels to farm or prospect particular areas or neighborhoods? The REALTORS® Property Resource (RPR) through the National Association of REALTORS® (NAR), now allows you to create ready-to-print labels or export the same contact data into a CSV file.

What’s included in the prepared CSV report?

  1. Full name: Owner’s full name
    • First name
    • Last name
  2. Full street address
    • Address: street #, street name, street type and unit/suite #
    • City
    • State
    • Zip
    • Zip+ 4
  3. Whether or not they are on the do not mail list

 

They also provide the ability to customize the “owner name” on the mailing label to options such as “Owner Name and/or Current Resident,” “Current Resident” or a custom name entered by the user.

For more information about this new feature or to find help resources, click here.

Cloud CMA

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It’s finally here! Cloud CMA has been launched and here’s why you should be excited about it:

  1. Cloud CMA is more user friendly. With one click of a button, you can add comps from bright right into your presentation, you can change the order of your pages with a simple drag and drop and you can present using a tablet with the ability to swipe, pinch and tap through multiple comparable photos. Additionally, you can even create a CMA report right from your phone!

 

  1. It has the ability for personalization. With Cloud CMA, you can save report templates to be used in the future. It also has new, up-to-date template styles that will impress all of your clients no matter their taste. Cloud CMA gives you the ability to change theme colors, fonts and layouts.

 

  1. They provide ongoing support and new features. Cloud CMA is constantly updating and adding new features to make it more user friendly and adaptable to your individual needs. When you run into issues, Cloud CMA offers a variety of tools at your disposal to find the answers you need quickly and efficiently:

 

Now that you know all about Cloud CMA, it’s time for you to get started with your Cloud CMA account, which is now active!

  • There is no charge for use of Cloud CMA.
  • Your Login ID is the email address that you have listed in HomesaleCenter.
  • You can request a password reset by clicking here and following the simple instructions.

Once you have your password, you can access Cloud CMA by visiting http://cloudcma.com/ from any web browser on any internet ready device or click the Cloud CMA icon on Homesale Center.

November Market & Tech Stat

November’s Marketing & Tech Stat focuses on the incredible impact of Homesale Realty’s website on the international market. This would be good information to share with sellers who are interested in listing their home with us. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

November_Market and Tech-01

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – November 2018”.

New Feature Just For You!

At Homesale Realty, we believe that the quickest way to grow our company is to grow our people. That’s why we continually look to invest in resources that will promote your success with clients. We are excited to announce a new feature that has been added to the Active Listings page on HomesaleCenter.com.  The new feature displays the total number of inquiries on each of your listings, year to date. It is available to all agents, regardless of whether you have a website with us or not.

 

How to find this new section:

  1. Go to Homesale Center (Online.Homesale.com)
  2. On the left-hand side, click on the Listings tab
  3. Click Active Listings
  4. Lead Requests will be listed on the far-right side

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With this new feature, you can monitor the total number of lead requests each property receives throughout its listing duration. This number can be impactful for price reduction conversations, keeping track of the activity on your listings and when looking at new marketing strategies.

Soon you will see the number of lead requests per listing appear on the Seller Reports as well.

 

Additionally, we have re-worked the marketing button that appears on the Active Listings info page.

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With one click of the marketing button, you can send an ecard, print a flyer or set up a Seller Report. This small change can have a huge impact on your marketing strategy with potential buyers.

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Protect Yourself Against Wire Transfer Scams

The real estate industry is a huge target for wire transfer scams. It’s up to you to protect yourself and your clients, but how? What are wire transfer scams? How do you know if you are a victim? What should you do if it happens to you? Read below to find out more…

CreditCardTheft_1086090848

 

A Little Info About These Scams

These scams normally come from groups operating out of Ghana, Nigeria and other African nations. Individuals in these groups try to connect with potential victims through email and even on social dating sites in order to foster a relationship. The groups, as a whole, send out millions of emails constantly, waiting for someone to click on it. They are smart, creating believable stories about why they need bank account information and convincing the victim in the relationship that by divulging this information and partaking in this deal, they will be helping them out greatly.

 

How to Recognize One

Some scam attempts are obvious, but others can be unsuspecting. If you have an online friend who has started nonchalantly asking personal questions about your financial status, it might be a scam. If you received an email from an address you don’t recognize, it might be a scam, but if you’re not sure, read the content of the emails. Many scam emails will have funky wording, some phrases won’t make sense or words will be misspelled.

Other scam emails can contain content about you needing to make a payment for a medical account or they want you to review your recent payment. If you haven’t made any payments recently or the email address isn’t the same as your health account portal, delete it and don’t click on any prompted links. Lastly, never download any file from an unknown address.

 

How to Protect Yourself Against Them

  • Block IP addresses from nations listed above
  • Avoid using web-based email accounts (they are easier to hack)
  • Be careful what you put on social media (job functions, salary, hierarchical information, etc.)
  • Don’t accept friend requests from people you don’t know
  • Don’t disclose personal information to people you don’t know
  • Be wary of any requests for secrecy or pressure to act quickly

 

What to Do If You Suspect Something

  • Immediately call your bank and talk to the person who has authority to recall a wire transfer
  • Tell your bank that you want them to fully cooperate with the police
    • You have to state this as the bank cannot help the FBI without your consent
  • Report the incident to the FBI at ic3.gov
    • Provide as many details as you can about the beneficiary; account number, contact information, names, etc.
  • Contact the closest FBI field office
    • For an international wire transfer, they can try to create a Financial Kill Chain

 

 

Reference: https://www.wavgroup.com/2018/10/08/how-the-fbi-foiled-a-wire-transfer-scam/