New Facebook Anti-Discrimination Rules

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A few months ago, Facebook was hit with a lawsuit by the department of Housing and Urban Development (HUD) that claimed Facebook was engaging in housing discrimination. According to the suit, HUD accused Facebook of allowing landlords, home sellers and agents to set parameters on ads that limited which prospective buyers could view it based on race, religion, sex and disability, to name a few.

Some of these allowances included blocking ads to users based on their interests in certain topics such as “child care” or “mobility scooters.” Others gave the advertiser the ability to block ads by specific zip code.

In response to this accusation, Facebook has changed their rules for ads related to real estate. Now, advertisers can no longer set these kinds of parameters and discriminate against any person based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

 

What does this mean for you?

As a Homesale Realty agent, these new rules just mean that the more general your audience, the better. When setting the target audience for your ads, choose both men and women and select as wide of a geographical range as possible. Counties tend to work very well for the geographical parameter.

If, for some reason, Facebook thinks you have set a parameter that violates these new rules, they will flag your ad and send you a notification that it has been denied. From here, you can adjust the parameters and resubmit or send the ad for a manual review if you believe it has been flagged in error.

 

For more information about these new rules, check out Facebook’s advertising policies here.

 

October Market & Tech Stat

October’s Marketing & Tech Stat focuses on the incredible impact of Homesale Realty’s Facebook marketing efforts. This would be good information to share with sellers who are interested in listing their home with us. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

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PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – October 2018”.

Facebook Live

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Facebook Live is a video streaming service provided by Facebook that was rolled out to the masses in April of 2016. This tool can be a great asset for increasing your social media presence. Here are a few ways that you can incorporate Facebook Live into your everyday marketing plans.

Open Houses

Before the in-person open house, whether it’s a few days or a few hours beforehand, take some time to create a virtual open house event on Facebook. During the event, do a video walk-through of the house and talk about the different features and important information. Start outside and work your way inside, just like a buyer would. Make sure you feature the entire house and point out the property’s best qualities. At the end of the video, tell the viewers the date and time of the physical open house and invite them to come talk to you or see it in person.

Sneak Peaks

Have you been contracted to sell a house that hasn’t been listed or marketed yet? This is a great chance to do a sneak peak live video. Choose one interesting detail of the house and create a live video about it, teasing viewers about the next amazing property that is about to come on the market. Consumers feel special when they believe they are the first ones to know new information so this entices them to share the insight with friends.

Q&A

As a REALTOR®, you probably get the same questions frequently in your dealings with clients. One thing you can do to address these common inquiries is to do a live Q&A session with Facebook Live. During a Facebook Live session, people can comment in real time with questions and then you can answer them. Start the video with a list of predetermined questions that you’ve been asked previously. Soon the questions should be rolling in and you can respond during the session as they are asked.

For instructions and tips on how to use Facebook Live, you can visit the following sites:

How to Use Facebook Live – HubSpot

Go Live on Facebook – live.fb

Tips for Using Facebook Live – Facebook

Here’s How to Go Live… – DigitalTrends

What’s in a Name?

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Sometimes one of the best parts of being active on social media is creating your online profile. You get to choose a great photo, come up with a catchy username and write an interesting bio about yourself. But, as a professional looking to engage with clients, there are a few things you should consider.

In a recent blog, we discussed the importance of using multiple social media outlets to market to your audience. In order to do that effectively, you need to keep your profile consistent and recognizable. Keep the same username, profile photo and bio for each platform. That way, clients will recognize you and be more likely to follow.

Username: Try to keep your username simple. It will be hard for clients to find you if they are searching for John Doe, but your username is ILovePizza72. It’s best to stick to basics and have your username be your first and last name. This includes refraining from using your middle name. It’s a popular trend to use your first and middle name for your profile, but your clients don’t know your middle name – they know your first and last. You can even go as far as adding a career designation to your profile. For example, instead of just @JohnDoe, you could make it @JohnDoe_REALTOR® or @JDoe_Homesale. Clients won’t want to spend a lot of time searching for you so the simpler you can make it for them to find you the better.

Photo: As a professional looking to engage with clients, the best photo you could use is an up-to-date photo of just you. It could be a professionally taken photo, a selfie or one that someone else took of you. As long as it is recent and clearly you, it doesn’t matter who took it. If you really want your profile photo to be you and your spouse or you and your kids, that’s fine. The bottom line is that you should be in the photo and clearly visible. You want to make sure that your clients can tell it’s your profile at a glance.

Bio: Online profile bios can be as short or as long as the character limit allows. The two most important things you should include in your bio is your occupation and your area of service. For example, the bio for John Doe could be something like this:

REALTOR® – Hanover, PA – Pizza Lover – Dad – Go EAGLES!

Final Tips: Make sure whenever you update one profile, you update them all. Another thing you can consider if you want more freedom to personalize your online profile, is to set up two different accounts; one personal and one professional. You can make your personal one any username, photo and bio you want while still keeping the professional one to interact with clients. The choice is yours!

How to Write a Social Media Bio: 5 Tips for Real Estate Professionals

No one likes writing social media bios. Summing up the wonderful, complex individual that you are in just a few strategically selected words, is challenging.

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However, in today’s socially savvy real estate marketplace, it can’t be avoided. You’re going to need at least one social media bio (but more likely two or three) if you plan on connecting with colleagues, influencers and prospects online.

In an effort to make this intimidating task just a little bit easier, here are five social media bio tips:

 

1. Make sure your full name (or full business name) is written somewhere.
This seems obvious, but if your handle is @BestAgentEver, be sure to put your full name somewhere so people know who they’re talking to. If you’re using your personal account to post real estate information and listings, put the name of your brokerage somewhere in your bio so people know why.

 

2. Say something special about what you do.
Why do you like being a real estate agent? Who do you help? Do you have a niche? Show everyone that you’re an expert at what you do by mentioning something specific to your business in your bio.

 

3. Share something personal.
Users want to connect with other real people online, so write something that humanizes you. Do you like a certain animal, food or sports team? Add a quick note about something you’re passionate about. It might help you strike up a conversation.

 

4. Add something funny.
Approach this with caution. We can’t all be funny, and we don’t all share the same sense of humor. But if you’re genuinely a crack up, adding something harmless (like a pun) can’t hurt.

 

5. Don’t forget your URL.
This is the most important tip of all. If people are interested in you and your business, they’ll want to learn more. Include your real estate website address so they can click through—and hopefully convert.

 

And, since every platform is a little different, here are a few pointers for some of the biggies:

Twitter
You only have 140 characters to fit everything in, so make them count. Fortunately, your URL doesn’t factor into the character count, but you can add a second URL into your bio if you really want to.

 

Facebook
On Facebook, you can have a short description and a long description. The short description is the one people see when they visit your page. You have just 155 characters for this, so focus on what’s special about what you do.

The long description has almost endless space for characters and links, so you can go on and on and on, but people will only see it if they click on your “About” tab. Use keywords in both your short description and long description for Search Engine Optimization.

 

Pinterest
On Pinterest, you have 160 characters to tell other pinners who you are in the “About You” section of your profile. Don’t skip it!

 

What does your go-to social media bio say about you?

For more information, visit www.Point2Agent.com.

The Scoop on Google +1

What is it?
Similar to the Facebook “Like”, the +1 button is a public way of voicing your approval and recommendation.  It is a way of saying “check this out” or “this is neat.”  When your friends, contacts, and others are searching the web, websites/articles that you +1 will appear higher in their search results.  

Why use the +1 Button?
By adding the +1 button to your Agent Website, you are giving viewers the opportunity to recommend your site which will improve your search engine ranking.  If you have a company website, contact Jen Wilson in the Agent Services Department, Jennifer@prudentialhomesale.com or (717) 286-9906 and have it added to your Agent Website! 

How do I sign-up?
In order to start +1-ing your favorite sites, you need to sign-up!  Since Google +1 is still in its trial period, sign-ups are limited.  Anyone who currently has a +1 account has the ability to send out 150 invitations.  Reach out to your sphere and ask for an exclusive +1 invitation and sign-up!  Once it is out of the trial period, Google +1 will open up its registration to everyone.  As soon as this fully launches, we will be conducting webinar trainings and get you up to speed on how to utilize this new social networking tool! 

In the meantime, Jen Wilson has opened up her 150 invitations to you! Click the link below and register before they run out! https://plus.google.com/_/notifications/ngemlink?path=%2F%3Fgpinv%3DyyEFrKO1-7o%3AbZIkWgHcNwY

For more info: