5 Areas of Focus for Your Social Media Presence

Today’s world is all about social media and your business depends on results. If you’re not getting the views and action you want on your profile, here are five ways to generate that response.

1. Create a community.

Your followers will engage the most when they feel connected to you and other like-minded individuals. Utilize your social media to create a community and get to know your group, rather than just promote your business, by asking questions, responding to posts, creating polls and sending personal messages to keep conversations going.

2. Real + Raw = Results.

The best results come from you being you. Be a part of the community you are trying to create and let your followers get to know the you outside of your business. Your followers want to see your authenticity and relatable personality and to know that you have good days and bad days, just like them.

3. Have a hook.

According to the original article from RIS Media, on average, you only have 6 seconds in a video and 2 seconds with text/image to catch your audience’s attention. Provide the “hook” or important information right at the beginning so it results in them clicking or watching for more information.

4. What’s in it for them?

Marketing through social media is not about you, it’s about your followers. You will attract the most clients not by talking about how great you are, but by telling them how they can benefit from your services and how you will solve their problems. Make sure they know you are listening to them and their needs and work to foster a trusting relationship.

5. Tell them what to do next.

Creating a community is great, but there is an important step between them viewing your profile and contacting you for their real estate needs: calling them to action. Your followers won’t know what you want them to do next if you don’t tell them. Ask them to subscribe, share, like or comment on your posts to help further build your community and create more engagement.

 

Read the full article here: https://rismedia.com/2019/05/02/top-takeaways-2019-social-media-marketing/?utm_source=newsletter&utm_medium=email&utm_campaign=eNews

 

Hootsuite is pretty sweet…

hootsuite_1106910254They tell you that you should be present on all social media platforms, but there aren’t enough hours in the day to be constantly updating each site. Do you wish there was a way that you could post to all of them at once? Well, you’re in luck!

I would like to introduce you to Hootsuite, an online tool that links all of your social media accounts together, making your life easier. With Hootsuite, you can post one message that will automatically be filtered to all of your social media pages. You can even save yourself a lot of time by scheduling posts to be distributed days, or even weeks, in advance.

Hootsuite takes it a step further and collects analytics on your posts and provides a report on your ROI. This helps you make sure that you are reaching your target audience and can help you determine which social media platform is getting the most results.

They offer three different plans, which allows you to choose what you need for your brand. If you’re not sure about Hootsuite, why not give their 30-day free trial a try? Social media is all about trial and error in order to figure out what works for you and your brand. Don’t be discouraged if it doesn’t work at first because gathering a following takes time.

If you would like to learn more about social media, you can attend the ACCELERATESM classes offered by our very own Homesale Career Development course. There are three elective classes, that anyone can attend, which deal with the topic of social media: Your Online Presence, Facebook Business and Embracing Video. For more information about these classes and a training schedule, visit http://www.homesalecareers.com/Accelerate.

New Facebook Anti-Discrimination Rules

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A few months ago, Facebook was hit with a lawsuit by the department of Housing and Urban Development (HUD) that claimed Facebook was engaging in housing discrimination. According to the suit, HUD accused Facebook of allowing landlords, home sellers and agents to set parameters on ads that limited which prospective buyers could view it based on race, religion, sex and disability, to name a few.

Some of these allowances included blocking ads to users based on their interests in certain topics such as “child care” or “mobility scooters.” Others gave the advertiser the ability to block ads by specific zip code.

In response to this accusation, Facebook has changed their rules for ads related to real estate. Now, advertisers can no longer set these kinds of parameters and discriminate against any person based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

 

What does this mean for you?

As a Homesale Realty agent, these new rules just mean that the more general your audience, the better. When setting the target audience for your ads, choose both men and women and select as wide of a geographical range as possible. Counties tend to work very well for the geographical parameter.

If, for some reason, Facebook thinks you have set a parameter that violates these new rules, they will flag your ad and send you a notification that it has been denied. From here, you can adjust the parameters and resubmit or send the ad for a manual review if you believe it has been flagged in error.

 

For more information about these new rules, check out Facebook’s advertising policies here.

 

October Market & Tech Stat

October’s Marketing & Tech Stat focuses on the incredible impact of Homesale Realty’s Facebook marketing efforts. This would be good information to share with sellers who are interested in listing their home with us. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

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PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – October 2018”.

Facebook Live

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Facebook Live is a video streaming service provided by Facebook that was rolled out to the masses in April of 2016. This tool can be a great asset for increasing your social media presence. Here are a few ways that you can incorporate Facebook Live into your everyday marketing plans.

Open Houses

Before the in-person open house, whether it’s a few days or a few hours beforehand, take some time to create a virtual open house event on Facebook. During the event, do a video walk-through of the house and talk about the different features and important information. Start outside and work your way inside, just like a buyer would. Make sure you feature the entire house and point out the property’s best qualities. At the end of the video, tell the viewers the date and time of the physical open house and invite them to come talk to you or see it in person.

Sneak Peaks

Have you been contracted to sell a house that hasn’t been listed or marketed yet? This is a great chance to do a sneak peak live video. Choose one interesting detail of the house and create a live video about it, teasing viewers about the next amazing property that is about to come on the market. Consumers feel special when they believe they are the first ones to know new information so this entices them to share the insight with friends.

Q&A

As a REALTOR®, you probably get the same questions frequently in your dealings with clients. One thing you can do to address these common inquiries is to do a live Q&A session with Facebook Live. During a Facebook Live session, people can comment in real time with questions and then you can answer them. Start the video with a list of predetermined questions that you’ve been asked previously. Soon the questions should be rolling in and you can respond during the session as they are asked.

For instructions and tips on how to use Facebook Live, you can visit the following sites:

How to Use Facebook Live – HubSpot

Go Live on Facebook – live.fb

Tips for Using Facebook Live – Facebook

Here’s How to Go Live… – DigitalTrends

What’s in a Name?

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Sometimes one of the best parts of being active on social media is creating your online profile. You get to choose a great photo, come up with a catchy username and write an interesting bio about yourself. But, as a professional looking to engage with clients, there are a few things you should consider.

In a recent blog, we discussed the importance of using multiple social media outlets to market to your audience. In order to do that effectively, you need to keep your profile consistent and recognizable. Keep the same username, profile photo and bio for each platform. That way, clients will recognize you and be more likely to follow.

Username: Try to keep your username simple. It will be hard for clients to find you if they are searching for John Doe, but your username is ILovePizza72. It’s best to stick to basics and have your username be your first and last name. This includes refraining from using your middle name. It’s a popular trend to use your first and middle name for your profile, but your clients don’t know your middle name – they know your first and last. You can even go as far as adding a career designation to your profile. For example, instead of just @JohnDoe, you could make it @JohnDoe_REALTOR® or @JDoe_Homesale. Clients won’t want to spend a lot of time searching for you so the simpler you can make it for them to find you the better.

Photo: As a professional looking to engage with clients, the best photo you could use is an up-to-date photo of just you. It could be a professionally taken photo, a selfie or one that someone else took of you. As long as it is recent and clearly you, it doesn’t matter who took it. If you really want your profile photo to be you and your spouse or you and your kids, that’s fine. The bottom line is that you should be in the photo and clearly visible. You want to make sure that your clients can tell it’s your profile at a glance.

Bio: Online profile bios can be as short or as long as the character limit allows. The two most important things you should include in your bio is your occupation and your area of service. For example, the bio for John Doe could be something like this:

REALTOR® – Hanover, PA – Pizza Lover – Dad – Go EAGLES!

Final Tips: Make sure whenever you update one profile, you update them all. Another thing you can consider if you want more freedom to personalize your online profile, is to set up two different accounts; one personal and one professional. You can make your personal one any username, photo and bio you want while still keeping the professional one to interact with clients. The choice is yours!