LIGHT vs DARK mode and What You Should Know for Social Media

You may or may not have heard of a recent trend called “dark mode,” where the colors of your phone are inverted. So, the background that is normally white is now black and the text that was originally black is now white.

Dark mode can be achieved in various ways – phone settings, app settings or installations. Dark mode is the it-thing right now, growing increasingly popular on several platforms, apps and devices, including Twitter, Instagram, Facebook Messenger, Samsung Galaxy smartphones, Google’s Chrome browser, Windows 10 and Apple’s iOS and MacOS software. Other platforms, like Facebook, are currently testing an update, but haven’t launched it yet.

A lot of users are switching to dark mode for various reasons. Not only does it reportedly ease the strain on your eyes, but it’s visually appealing as well. It’s also said to help prolong your battery life since less power is needed to support a brighter screen. So, what does this mean for you?

Since social media platforms, like Instagram, can be viewed in both dark mode and light mode, it’s important to start thinking about the content you are putting on your profile. For example, where an all-black graphic stands out really well in light mode, it doesn’t look so great when being viewed in dark mode.

Going forward, you should think about how your pictures and messaging will appear on both versions and adjust when necessary. It can be as simple as changing the background color or adding a colored border around a dark graphic so that it creates a barrier between your graphic and the dark platform background. If you are using emojis in tweets or Instagram captions, try to pick bright, colorful emojis and not darker ones to ensure that all of your followers will be able to see them.

Although Dark mode is increasing in popularity, that doesn’t mean that light mode is going anywhere. The classic look is still favored amongst a variety of users so it’s all about finding the balance between what will stand out on both versions.

If you have any questions about dark mode or how to adjust your marketing strategy to fit this new trend, email socialmedia@homesale.com.

Hootsuite is pretty sweet…

hootsuite_1106910254They tell you that you should be present on all social media platforms, but there aren’t enough hours in the day to be constantly updating each site. Do you wish there was a way that you could post to all of them at once? Well, you’re in luck!

I would like to introduce you to Hootsuite, an online tool that links all of your social media accounts together, making your life easier. With Hootsuite, you can post one message that will automatically be filtered to all of your social media pages. You can even save yourself a lot of time by scheduling posts to be distributed days, or even weeks, in advance.

Hootsuite takes it a step further and collects analytics on your posts and provides a report on your ROI. This helps you make sure that you are reaching your target audience and can help you determine which social media platform is getting the most results.

They offer three different plans, which allows you to choose what you need for your brand. If you’re not sure about Hootsuite, why not give their 30-day free trial a try? Social media is all about trial and error in order to figure out what works for you and your brand. Don’t be discouraged if it doesn’t work at first because gathering a following takes time.

If you would like to learn more about social media, you can attend the ACCELERATESM classes offered by our very own Homesale Career Development course. There are three elective classes, that anyone can attend, which deal with the topic of social media: Your Online Presence, Facebook Business and Embracing Video. For more information about these classes and a training schedule, visit http://www.homesalecareers.com/Accelerate.