Hootsuite is pretty sweet…

hootsuite_1106910254They tell you that you should be present on all social media platforms, but there aren’t enough hours in the day to be constantly updating each site. Do you wish there was a way that you could post to all of them at once? Well, you’re in luck!

I would like to introduce you to Hootsuite, an online tool that links all of your social media accounts together, making your life easier. With Hootsuite, you can post one message that will automatically be filtered to all of your social media pages. You can even save yourself a lot of time by scheduling posts to be distributed days, or even weeks, in advance.

Hootsuite takes it a step further and collects analytics on your posts and provides a report on your ROI. This helps you make sure that you are reaching your target audience and can help you determine which social media platform is getting the most results.

They offer three different plans, which allows you to choose what you need for your brand. If you’re not sure about Hootsuite, why not give their 30-day free trial a try? Social media is all about trial and error in order to figure out what works for you and your brand. Don’t be discouraged if it doesn’t work at first because gathering a following takes time.

If you would like to learn more about social media, you can attend the ACCELERATESM classes offered by our very own Homesale Career Development course. There are three elective classes, that anyone can attend, which deal with the topic of social media: Your Online Presence, Facebook Business and Embracing Video. For more information about these classes and a training schedule, visit http://www.homesalecareers.com/Accelerate.

Tips for Increased Engagement on Social Media

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We’ve mentioned in previous blog posts how important it is to maintain social media accounts to engage with your clients, but it’s not enough to simply have the accounts, you need to create and grow relationships with your followers. Here are a few simple tips to increase your engagement on social media.

  1. Be Visual
    • They say pictures are worth a thousand words, and that statement couldn’t be truer when it comes to social media. Most people won’t take the time to read long posts, but they’ll stop and look at a picture. Be visually engaging with your followers. They don’t want to just read about you and what you are doing, they want to see it, too. Post pictures, graphics, gifs, videos or charts to get your posts in front of the eyes of more viewers.

 

  1. Be Interactive
    • In order to get comments, you need to post something that is comment inducing. Post polls, questions or mini quizzes for followers to answer. This interaction will foster dynamic relationships between you and your followers.

 

  1. Be Real
    • Like mentioned before in previous blogs, people don’t just want to see the same old business focused posts all the time. Switch it up with fun photos of you and your clients or your beloved pet. Followers want to know that there is a real person behind the profile. At the end of the day, they are hiring you, the person, so make sure they know who that is.

 

  1. Be Responsive
    • It’s not enough to just be interactive with your followers, you need to be responsive. When followers comment on something you have posted, like or comment back! Responding will encourage more and more people to comment because they won’t feel ignored. It’s not necessary to respond to every single person, but if you can hit around 50 percent, that is enough to keep the comments rolling in.

6 Ways to Use Instagram to Boost Your Real Estate Business

According to a 2017 report by the National Association of REALTORS®, the largest group of home buyers, at 34%, are under the age of 36. Pair this, with the fact that 59% of Instagram users are aged 18-29, it’s no wonder that real estate agents are using Instagram to connect with younger clients.

How can you use Instagram effectively to boost your leads and sales? 

1)  Use appealing visuals

Instagram is all about great visuals. It is important to create fabulous eye candy for your followers. Every photo or video you post should be clear and not blurry, well-lit and visually appealing. Use a smartphone, tablet or digital camera that produces high quality images.

For photos, make use of Instagram’s filters to create a mood or story about your particular style. It’s best to stick with one or two filters to keep your style consistent. However, don’t go too crazy with filters when you are posting listing photos. They should be close to actual color.

If you want to get creative with text and designs, check out these free design and photo editor apps: Canva, PicMonkey, Qwik or Studio.

Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos. Try creating videos that include your photo and contact information, as well as, company branding by using Videolicious. This app is easy to use, and makes professional-looking videos with music, narration, video, and slideshows of photos.

2) Share client testimonials

Great personal experiences are the cornerstone of your real estate business.  Since 88% of consumers trust online reviews, this will help you make a good first impression when prospective clients are deciding who they want as their REALTOR®.  Plus, millennials are significantly more likely than older generations to be influenced by their friends’ social media posts. Video testimonials enable your existing clients to share their story. Photos of significant moments in the sales process like receiving the keys at settlement, standing in front of their new house, and a thankful hug after putting up the Sold Sign (like this picture below) show that your clients are the center of your focus.

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3) Feature Your Listings and Open Houses

It’s been said a picture is worth a thousand words and a video is worth a million.  Beautiful photos and compelling video of your new listings or open houses engage potential home buyers. Plus, you can add a location to your post, which makes it easier for mobile users to find the property. Always include key features, info, and maybe even a little humor like this post:

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4) Show the Real You

Instagram is social media. Millennials want authenticity. They enjoy seeing you playing with your kids or grandkids, going on vacation, or sharing activities you like to do outside of work. Infuse your Instagram with posts that show the real you. While you may be helping them to buy or sell a house, at heart, it’s YOU and your personality that sells. They want to know, like and trust you. Sharing your interests and finding things in common with you, helps them feel connected. So go ahead, share great images of you that reflect your personality! Funny? Show your humor. Athletic? Show yourself in action.  Giving? Share pics of you volunteering in the community. Family oriented?  Share family photos. Sports fan? Show that Penn State Pride:

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5) Be the Local Expert

Buyers moving into a new area want to know all the hot spots: restaurants, shopping, areas of interest, and places and events that only the locals know. Sharing pictures of your town, neighborhoods, local events and local areas of interest give buyers a glimpse into the community. Who better to be the expert in the area, than an agent that works and lives right there?

6) Use Hash Tags

Do you want to get noticed by those outside your circle? Hashtags are a powerful way to connect. Hashtags allow users to find you. Here are a few popular hashtags:

  • By Location –  #lancasterpa, #baltimore, #harrisburgpa
  • Listing characteristics – #luxuryliving #condo #fixerupper
  • Popular real estate hashtags: #realestate, #realestatelife, #listings, #openhouse, #homeforsale, #justsold
  • Generally popular hashtags: #love, #photooftheday, #beautiful, #smile, #instagood

These are just a few. Search GetHashtags to find more.

Caution: don’t include too many hashtags, as you might come across as spammy. Instagram allows up to thirty, but stick with just the ones that are appropriate for your post.

With a little bit of creativity and your own unique style, you can create a visual display of who you are, what you do, and how you can serve potential clients. Ultimately, Instagram can help you engage with younger buyers and sellers, resulting in a boost in your business.

 

Buffini and Company: Social Media Survival Guide

What You’ll Learn…

Welcome to your social media survival guide! Whether you’re a seasoned pro or just jumping on Buffini & Company is here to help navigate the different channels and get a plan in place to you can feel confident about each social network.

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Click Here to Download the Full Buffini Social Media Guide