Marketing Do’s and Don’ts

Would you rather focus on marketing and technology or working Happy Attractive Hispanic Woman Holding Sold Sign and In Front of House.one-on-one with your clients to close the deal? Most real estate agents are very customer service oriented and prefer working face to face with their clients but the marketing and technology aspect is as equally important. Here are some Do’s and Don’ts that will keep you going in the right direction:

 

 

 

Make your addo'svertisements unique: Being able to reach out and grab your prospect’s attention is important. Analogies and statistics are great aspects to place on your advertisements, but keep in mind that information you share should be relevant to the industry.

Encourage Referrals: When you get a referral from a past client, send them a thank you note with a gift card. By rewarding your client for taking the time to help you out, they’ll continue to send family and friends your way. Plus, a $25/$50 gift card is a small investment if you’re able to gain a new client and close their deal.

Promote what you’re willing to do for your customers: Making yourself the obvious choice will put you above everyone else. Here’s an idea: Run free community workshops (complete with complimentary appetizers) on the process of selling a home and/or a first-time home buyer class. This not only showcases your expertise, but it gives you an advantage over other agents who aren’t making efforts to educate the community.

 

 

dont's

Forget to market to your already existing customer database: While helping someone buy or sell a home, it’s likely that you’ve built a relationship with that person. It’s important to continue building that relationship so your past clients don’t feel like they were just the next commission check. Send them homeowner tips via email or in a newsletter, drop by or send them a card on their anniversary of becoming a homeowner, and use social media so stay connected and updated on their future milestones. By staying a part of their life, they’ll continue using you as their Realtor when they need to buy a larger home or even downsize in the future.

Neglect social media: Social media is a powerful avenue for communication and branding. Staying connected to your clients through social media makes it easy to stay updated; did they get married, did they have a baby, are they thinking about moving? These are all things that they’ll typically be posting about, making it easy and less invasive for you to comment and stay in touch. Become a local resource for your clients; post area events, homeowner advice, and tips on buying or selling your home. It is important to be consistent, post a variety of content (articles, videos, photos) about three times a week and encourage your followers to interact.

Slander your competition as a way to get ahead: Aiming to be competitive in a gracious manner respects not only the business but yourself. It looks desperate and malicious when you slander your competition. Well organized determination will help ensure your success.

Dismiss negative reviews: If someone gives you a negative review whether it’s online or through an email to your manager, your reaction is everything. By deleting the negative review, you’ll further anger the frustrated client and anyone who saw the post will know you simply removed it. Responding positively is the best action to take and will show other prospective clients that you’re able to handle obstacles and react appropriately.

 

 

Use SocialBios to Keep Your Recommendations in One Place

As Realtors you’ve learned that referrals and recommendations are a sure way to build a successful real estate career.  Providing great customer service leads to a satisfied client recommending and referring you to their friends; helping you build a positive reputation.  Social Media has become the new “Word of Mouth” and because of that it is so important to build a positive online reputation by leveraging your social media connections and recommendations.

You may be wondering; once I’ve created profiles and acquired recommendations on Facebook, LinkedIn, Google+, and other social sites, how do I get them in front of potential clients?  SocialBios allows you to create “the ultimate ‘about me’ page that brings all of your social networking profile information together in one place (socialbios.com).”  Potential clients can see how they’re connected to you (by seeing friends in common) and what their peers (your past clients) have said when recommending you.

Full Service Agent Website Users

Your SocialBios page can be linked to appear as your About Me or Bio page when someone clicks to learn more about you.  Without ever leaving your website, visitors can see common interests, friends in common, etc.  This is a great way to convert website visitors into business referrals.

New Realtor.com Agent Showcasing Benefit

Agent Showcasing subscribers can use SocialBios to enhance their Business Card which appears in the search results when consumers use the Realtor.com Find A Realtor feature.  Consumers are enticed to click through to your profile once they realize they can now view common friends and recommendations.  A consumer that may have known nothing about you before, upon seeing that one of their close friends is connected with you and has given you a great recommendation will now use you for their future real estate endeavors.  Visitors can access your profile from Realtor.com’s Mobile App and recommend you directly from your profile without having to access your other social media sites individually.

Start Using SocialBios Today!

Instructions on Creating Your FREE Account

Contact Jen Brown Wilson for information regarding Full Service Agent Websites and Realtor.com Agent Showcasing at Jennifer@PruHsg.com or (717) 286-9906.

Using Facebook as a Realtor

Facebook is a great way to keep in touch with your sphere of influence and remind them that you’re still in the business.  Although facebook is a great tool for prospecting, there are a few things to remember:

1.  When posting real estate information, you need to be posting on a Business/Fan Page not on your Personal Page.  Facebook has the authority to shut down your account if you are using your Personal Profile Page for Business Purposes.  For those of you who are already using a Business Page, Facebook is upgrading all pages on March 30th to the new layout called Timeline.  You can create a page at http://facebook.com/pages/create.php

2.  Your Business Page needs to be compliant:
          – Make sure that your page name is not your broker’s name by itself such as “Prudential Homesale Services Group”.  Some examples of page names are “John Smith Realtor at Prudential Homesale Services Group”, “John Smith Berks County Realtor”, “John Smith, York County Real Estate”.
          – Be sure to have your broker’s name, office address, main office phone number, and where you are Licensed on
            your Info tab. 
          – Create your page photo so that it includes your logo.

3.  Post valuable information that appeals to your target market.  Your goal is to use your Business Page to show your sphere of influence that you are an expert in the real estate industry and in your local area.  Articles such as “How to Winterize Your Home”, “Improving Your Curb Appeal”, and “How to Calculate Your Monthly Mortgage Payment” provide valuable information for homeowners, sellers, and buyers.  Post local events and information that will pertain to those in your community and keep them updated.

The Scoop on Google +1

What is it?
Similar to the Facebook “Like”, the +1 button is a public way of voicing your approval and recommendation.  It is a way of saying “check this out” or “this is neat.”  When your friends, contacts, and others are searching the web, websites/articles that you +1 will appear higher in their search results.  

Why use the +1 Button?
By adding the +1 button to your Agent Website, you are giving viewers the opportunity to recommend your site which will improve your search engine ranking.  If you have a company website, contact Jen Wilson in the Agent Services Department, Jennifer@prudentialhomesale.com or (717) 286-9906 and have it added to your Agent Website! 

How do I sign-up?
In order to start +1-ing your favorite sites, you need to sign-up!  Since Google +1 is still in its trial period, sign-ups are limited.  Anyone who currently has a +1 account has the ability to send out 150 invitations.  Reach out to your sphere and ask for an exclusive +1 invitation and sign-up!  Once it is out of the trial period, Google +1 will open up its registration to everyone.  As soon as this fully launches, we will be conducting webinar trainings and get you up to speed on how to utilize this new social networking tool! 

In the meantime, Jen Wilson has opened up her 150 invitations to you! Click the link below and register before they run out! https://plus.google.com/_/notifications/ngemlink?path=%2F%3Fgpinv%3DyyEFrKO1-7o%3AbZIkWgHcNwY

For more info: