Would you rather focus on marketing and technology or working one-on-one with your clients to close the deal? Most real estate agents are very customer service oriented and prefer working face to face with their clients but the marketing and technology aspect is as equally important. Here are some Do’s and Don’ts that will keep you going in the right direction:
–Make your advertisements unique: Being able to reach out and grab your prospect’s attention is important. Analogies and statistics are great aspects to place on your advertisements, but keep in mind that information you share should be relevant to the industry.
–Encourage Referrals: When you get a referral from a past client, send them a thank you note with a gift card. By rewarding your client for taking the time to help you out, they’ll continue to send family and friends your way. Plus, a $25/$50 gift card is a small investment if you’re able to gain a new client and close their deal.
–Promote what you’re willing to do for your customers: Making yourself the obvious choice will put you above everyone else. Here’s an idea: Run free community workshops (complete with complimentary appetizers) on the process of selling a home and/or a first-time home buyer class. This not only showcases your expertise, but it gives you an advantage over other agents who aren’t making efforts to educate the community.
–Forget to market to your already existing customer database: While helping someone buy or sell a home, it’s likely that you’ve built a relationship with that person. It’s important to continue building that relationship so your past clients don’t feel like they were just the next commission check. Send them homeowner tips via email or in a newsletter, drop by or send them a card on their anniversary of becoming a homeowner, and use social media so stay connected and updated on their future milestones. By staying a part of their life, they’ll continue using you as their Realtor when they need to buy a larger home or even downsize in the future.
–Neglect social media: Social media is a powerful avenue for communication and branding. Staying connected to your clients through social media makes it easy to stay updated; did they get married, did they have a baby, are they thinking about moving? These are all things that they’ll typically be posting about, making it easy and less invasive for you to comment and stay in touch. Become a local resource for your clients; post area events, homeowner advice, and tips on buying or selling your home. It is important to be consistent, post a variety of content (articles, videos, photos) about three times a week and encourage your followers to interact.
–Slander your competition as a way to get ahead: Aiming to be competitive in a gracious manner respects not only the business but yourself. It looks desperate and malicious when you slander your competition. Well organized determination will help ensure your success.
–Dismiss negative reviews: If someone gives you a negative review whether it’s online or through an email to your manager, your reaction is everything. By deleting the negative review, you’ll further anger the frustrated client and anyone who saw the post will know you simply removed it. Responding positively is the best action to take and will show other prospective clients that you’re able to handle obstacles and react appropriately.