5 Ways to Improve Your Social Media Approach

Social Media

1. Focus on People

Real estate is about promoting properties, but social media is for connecting with people. Use these platforms as a way to build & nourish your relationships with clients. This type of prospecting is the key to finding success with social media, therefore it should take up about 80% of your social media time.

2. Produce Content on a Regular Basis

One of the first things clients do when they hear your name is search it on Google, which then leads them to your social media accounts. By having fresh content available on these pages, you show them that you’re both informed and engaged. You don’t need to post every day, just enough to show you’re current. Think of producing content as about 20% of your social media activity.

3. Treat Each Outlet as its Own Platform

From Facebook to newspapers and everywhere in between, each social media platform is beneficial in its own way. Spending X amount of dollars on Facebook will translate very differently when spent on ads in your local newspaper. Invest your finances based on the results they will produce.

4. Implement a Strategy for Time Management

Posting frequently is important, but it doesn’t mean you can’t cheat a little. By utilizing the scheduling function on Facebook & using tools like Hootsuite and Buffer, you can schedule posts in advance. Try and schedule weekly so that you save time, but still share current information.

5. Make a Plan & Stick to it

Your social media approach should be rooted in strategy. Develop goals you’d like to accomplish and make it happen. Try creating a schedule to ensure you don’t duplicate posts, remember the best hashtags to use, and keep up with events that mean a lot to you and your clients.

6 Ways to Use Instagram to Boost Your Real Estate Business

According to a 2017 report by the National Association of REALTORS®, the largest group of home buyers, at 34%, are under the age of 36. Pair this, with the fact that 59% of Instagram users are aged 18-29, it’s no wonder that real estate agents are using Instagram to connect with younger clients.

How can you use Instagram effectively to boost your leads and sales? 

1)  Use appealing visuals

Instagram is all about great visuals. It is important to create fabulous eye candy for your followers. Every photo or video you post should be clear and not blurry, well-lit and visually appealing. Use a smartphone, tablet or digital camera that produces high quality images.

For photos, make use of Instagram’s filters to create a mood or story about your particular style. It’s best to stick with one or two filters to keep your style consistent. However, don’t go too crazy with filters when you are posting listing photos. They should be close to actual color.

If you want to get creative with text and designs, check out these free design and photo editor apps: Canva, PicMonkey, Qwik or Studio.

Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos. Try creating videos that include your photo and contact information, as well as, company branding by using Videolicious. This app is easy to use, and makes professional-looking videos with music, narration, video, and slideshows of photos.

2) Share client testimonials

Great personal experiences are the cornerstone of your real estate business.  Since 88% of consumers trust online reviews, this will help you make a good first impression when prospective clients are deciding who they want as their REALTOR®.  Plus, millennials are significantly more likely than older generations to be influenced by their friends’ social media posts. Video testimonials enable your existing clients to share their story. Photos of significant moments in the sales process like receiving the keys at settlement, standing in front of their new house, and a thankful hug after putting up the Sold Sign (like this picture below) show that your clients are the center of your focus.

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3) Feature Your Listings and Open Houses

It’s been said a picture is worth a thousand words and a video is worth a million.  Beautiful photos and compelling video of your new listings or open houses engage potential home buyers. Plus, you can add a location to your post, which makes it easier for mobile users to find the property. Always include key features, info, and maybe even a little humor like this post:

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4) Show the Real You

Instagram is social media. Millennials want authenticity. They enjoy seeing you playing with your kids or grandkids, going on vacation, or sharing activities you like to do outside of work. Infuse your Instagram with posts that show the real you. While you may be helping them to buy or sell a house, at heart, it’s YOU and your personality that sells. They want to know, like and trust you. Sharing your interests and finding things in common with you, helps them feel connected. So go ahead, share great images of you that reflect your personality! Funny? Show your humor. Athletic? Show yourself in action.  Giving? Share pics of you volunteering in the community. Family oriented?  Share family photos. Sports fan? Show that Penn State Pride:

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5) Be the Local Expert

Buyers moving into a new area want to know all the hot spots: restaurants, shopping, areas of interest, and places and events that only the locals know. Sharing pictures of your town, neighborhoods, local events and local areas of interest give buyers a glimpse into the community. Who better to be the expert in the area, than an agent that works and lives right there?

6) Use Hash Tags

Do you want to get noticed by those outside your circle? Hashtags are a powerful way to connect. Hashtags allow users to find you. Here are a few popular hashtags:

  • By Location –  #lancasterpa, #baltimore, #harrisburgpa
  • Listing characteristics – #luxuryliving #condo #fixerupper
  • Popular real estate hashtags: #realestate, #realestatelife, #listings, #openhouse, #homeforsale, #justsold
  • Generally popular hashtags: #love, #photooftheday, #beautiful, #smile, #instagood

These are just a few. Search GetHashtags to find more.

Caution: don’t include too many hashtags, as you might come across as spammy. Instagram allows up to thirty, but stick with just the ones that are appropriate for your post.

With a little bit of creativity and your own unique style, you can create a visual display of who you are, what you do, and how you can serve potential clients. Ultimately, Instagram can help you engage with younger buyers and sellers, resulting in a boost in your business.

 

Do’s and don’ts for social media in today’s market

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There has rightly been a lot of focus on social media marketing among real estate professionals in recent years. It’s relatively simple to use and a great way to connect with potential clients, so agents love it. However, industry experts also caution that there are some ways to go overboard when it comes to social marketing, and these missteps are best avoided.

As every agent knows, there are only so many hours in the day, and while it may not feel as though using social media throughout their work hours takes a lot of time, the minutes spent on it can really add up, according to a report from marketing firm Howard Barker. In a lot of ways, the social media process for real estate agents should be something akin to “set it and forget it.” That is to say, agents would be wise to spend plenty of time up front making sure their pages on Facebook, Twitter, LinkedIn, and other platforms look as good as possible. But after those initial efforts, keeping social use to a minimum is probably a good idea.

Overcoming temptation?
When using social media, it can be tempting to scroll a timeline for a few minutes here and there. And while doing so can sometimes be valuable – especially when agents follow industry experts who provide important tips and tricks – there are still other things to attend to at work. As such, it’s important to take some key marketing ideas and move along. For instance, some experts recommend paying nominal fees for targeted advertising that will reach the most interested parties, but agents may find their mileage varies when it comes to converting those ads to real estate sales.

In general, when marketing on social media, experts say it’s wise to make sure all posts have attractive pictures for listings, and links back to an agency’s social page or website. It might be easier to spend a few hours each week creating these postings and scheduling them to be sent out rather than trying to create engaging messages individually over the course of a few days.

Know your audience
The misstep some real estate agents make on social media is assuming that everyone using the site is a millennial. It can be easy to pitch all marketing on Facebook, for example, to a younger audience, but agents should keep in mind that pretty much everyone is on some form of social media nowadays. Some platforms are more popular with certain demographics than others, but almost every demographic group uses Facebook.

With this in mind, it might also be wise to market to older people on these sites, according to Buildium. Typically, reaching baby boomers or late Gen Xers means marketing in the traditional way and having a plan to do so via social. In addition, it would be wise for agents to make sure they know what older people tend to want in homes – security, smaller sizes, etc. – and market those features in certain listings. In addition, it’s also vital to consider that LinkedIn is extremely popular among older social users, so reaching them through that platform is a good idea as well.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

How to Write a Social Media Bio: 5 Tips for Real Estate Professionals

No one likes writing social media bios. Summing up the wonderful, complex individual that you are in just a few strategically selected words, is challenging.

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However, in today’s socially savvy real estate marketplace, it can’t be avoided. You’re going to need at least one social media bio (but more likely two or three) if you plan on connecting with colleagues, influencers and prospects online.

In an effort to make this intimidating task just a little bit easier, here are five social media bio tips:

 

1. Make sure your full name (or full business name) is written somewhere.
This seems obvious, but if your handle is @BestAgentEver, be sure to put your full name somewhere so people know who they’re talking to. If you’re using your personal account to post real estate information and listings, put the name of your brokerage somewhere in your bio so people know why.

 

2. Say something special about what you do.
Why do you like being a real estate agent? Who do you help? Do you have a niche? Show everyone that you’re an expert at what you do by mentioning something specific to your business in your bio.

 

3. Share something personal.
Users want to connect with other real people online, so write something that humanizes you. Do you like a certain animal, food or sports team? Add a quick note about something you’re passionate about. It might help you strike up a conversation.

 

4. Add something funny.
Approach this with caution. We can’t all be funny, and we don’t all share the same sense of humor. But if you’re genuinely a crack up, adding something harmless (like a pun) can’t hurt.

 

5. Don’t forget your URL.
This is the most important tip of all. If people are interested in you and your business, they’ll want to learn more. Include your real estate website address so they can click through—and hopefully convert.

 

And, since every platform is a little different, here are a few pointers for some of the biggies:

Twitter
You only have 140 characters to fit everything in, so make them count. Fortunately, your URL doesn’t factor into the character count, but you can add a second URL into your bio if you really want to.

 

Facebook
On Facebook, you can have a short description and a long description. The short description is the one people see when they visit your page. You have just 155 characters for this, so focus on what’s special about what you do.

The long description has almost endless space for characters and links, so you can go on and on and on, but people will only see it if they click on your “About” tab. Use keywords in both your short description and long description for Search Engine Optimization.

 

Pinterest
On Pinterest, you have 160 characters to tell other pinners who you are in the “About You” section of your profile. Don’t skip it!

 

What does your go-to social media bio say about you?

For more information, visit www.Point2Agent.com.

Marketing Do’s and Don’ts

Would you rather focus on marketing and technology or working Happy Attractive Hispanic Woman Holding Sold Sign and In Front of House.one-on-one with your clients to close the deal? Most real estate agents are very customer service oriented and prefer working face to face with their clients but the marketing and technology aspect is as equally important. Here are some Do’s and Don’ts that will keep you going in the right direction:

 

 

 

Make your addo'svertisements unique: Being able to reach out and grab your prospect’s attention is important. Analogies and statistics are great aspects to place on your advertisements, but keep in mind that information you share should be relevant to the industry.

Encourage Referrals: When you get a referral from a past client, send them a thank you note with a gift card. By rewarding your client for taking the time to help you out, they’ll continue to send family and friends your way. Plus, a $25/$50 gift card is a small investment if you’re able to gain a new client and close their deal.

Promote what you’re willing to do for your customers: Making yourself the obvious choice will put you above everyone else. Here’s an idea: Run free community workshops (complete with complimentary appetizers) on the process of selling a home and/or a first-time home buyer class. This not only showcases your expertise, but it gives you an advantage over other agents who aren’t making efforts to educate the community.

 

 

dont's

Forget to market to your already existing customer database: While helping someone buy or sell a home, it’s likely that you’ve built a relationship with that person. It’s important to continue building that relationship so your past clients don’t feel like they were just the next commission check. Send them homeowner tips via email or in a newsletter, drop by or send them a card on their anniversary of becoming a homeowner, and use social media so stay connected and updated on their future milestones. By staying a part of their life, they’ll continue using you as their Realtor when they need to buy a larger home or even downsize in the future.

Neglect social media: Social media is a powerful avenue for communication and branding. Staying connected to your clients through social media makes it easy to stay updated; did they get married, did they have a baby, are they thinking about moving? These are all things that they’ll typically be posting about, making it easy and less invasive for you to comment and stay in touch. Become a local resource for your clients; post area events, homeowner advice, and tips on buying or selling your home. It is important to be consistent, post a variety of content (articles, videos, photos) about three times a week and encourage your followers to interact.

Slander your competition as a way to get ahead: Aiming to be competitive in a gracious manner respects not only the business but yourself. It looks desperate and malicious when you slander your competition. Well organized determination will help ensure your success.

Dismiss negative reviews: If someone gives you a negative review whether it’s online or through an email to your manager, your reaction is everything. By deleting the negative review, you’ll further anger the frustrated client and anyone who saw the post will know you simply removed it. Responding positively is the best action to take and will show other prospective clients that you’re able to handle obstacles and react appropriately.

 

 

Tech Savvy Agent

Learn, grow, and engage with a forum regarding all things in real estate technology.

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This blog is absolutely free and provides answers and suggestions to enhance your technical skills as an agent. Tech Savvy Agent is a community where agents just like you can come together and learn the ramifications of new media, marketing, and technology. You can easily stay connected with the blog when you sign up for Tech Savvy updates.

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Do you have what it takes to be labeled a Tech Savvy Agent? The co-founders of Tech Savvy have assembled skills tests and questions that will be used to select the Tech Savvy Agents for their referral network. If you take on this challenge, your consumers will be made aware of the criterion that was used for selection and consequently feel at ease in giving you their business. Tech Savvy Agent blog will provide 3rd party credibility of your qualifications if consumers have questions. Social media provides opportunities to broadcast your message, so use this as your greatest advantage.