5 Areas of Focus for Your Social Media Presence

Today’s world is all about social media and your business depends on results. If you’re not getting the views and action you want on your profile, here are five ways to generate that response.

1. Create a community.

Your followers will engage the most when they feel connected to you and other like-minded individuals. Utilize your social media to create a community and get to know your group, rather than just promote your business, by asking questions, responding to posts, creating polls and sending personal messages to keep conversations going.

2. Real + Raw = Results.

The best results come from you being you. Be a part of the community you are trying to create and let your followers get to know the you outside of your business. Your followers want to see your authenticity and relatable personality and to know that you have good days and bad days, just like them.

3. Have a hook.

According to the original article from RIS Media, on average, you only have 6 seconds in a video and 2 seconds with text/image to catch your audience’s attention. Provide the “hook” or important information right at the beginning so it results in them clicking or watching for more information.

4. What’s in it for them?

Marketing through social media is not about you, it’s about your followers. You will attract the most clients not by talking about how great you are, but by telling them how they can benefit from your services and how you will solve their problems. Make sure they know you are listening to them and their needs and work to foster a trusting relationship.

5. Tell them what to do next.

Creating a community is great, but there is an important step between them viewing your profile and contacting you for their real estate needs: calling them to action. Your followers won’t know what you want them to do next if you don’t tell them. Ask them to subscribe, share, like or comment on your posts to help further build your community and create more engagement.

 

Read the full article here: https://rismedia.com/2019/05/02/top-takeaways-2019-social-media-marketing/?utm_source=newsletter&utm_medium=email&utm_campaign=eNews

 

Facebook Live

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Facebook Live is a video streaming service provided by Facebook that was rolled out to the masses in April of 2016. This tool can be a great asset for increasing your social media presence. Here are a few ways that you can incorporate Facebook Live into your everyday marketing plans.

Open Houses

Before the in-person open house, whether it’s a few days or a few hours beforehand, take some time to create a virtual open house event on Facebook. During the event, do a video walk-through of the house and talk about the different features and important information. Start outside and work your way inside, just like a buyer would. Make sure you feature the entire house and point out the property’s best qualities. At the end of the video, tell the viewers the date and time of the physical open house and invite them to come talk to you or see it in person.

Sneak Peaks

Have you been contracted to sell a house that hasn’t been listed or marketed yet? This is a great chance to do a sneak peak live video. Choose one interesting detail of the house and create a live video about it, teasing viewers about the next amazing property that is about to come on the market. Consumers feel special when they believe they are the first ones to know new information so this entices them to share the insight with friends.

Q&A

As a REALTOR®, you probably get the same questions frequently in your dealings with clients. One thing you can do to address these common inquiries is to do a live Q&A session with Facebook Live. During a Facebook Live session, people can comment in real time with questions and then you can answer them. Start the video with a list of predetermined questions that you’ve been asked previously. Soon the questions should be rolling in and you can respond during the session as they are asked.

For instructions and tips on how to use Facebook Live, you can visit the following sites:

How to Use Facebook Live – HubSpot

Go Live on Facebook – live.fb

Tips for Using Facebook Live – Facebook

Here’s How to Go Live… – DigitalTrends

Real Estate Podcast for Your Social Media

To help support your online marketing efforts Prudential Real Estate is releasing a podcast program.  Share these 12 consumer-based audio podcasts on your websites, facebook fanpages, blogs, other social media sites, and in direct marketing to clients and prospects. 

These podcasts feature a series of common real estate challenges and leverage Prudential’s “Bring Your Challenges” campaign.  The first three are available today with subsequent recordings available Nov. 8th, 15th, and 29th, post or distribute 3 per week.

To access these podcasts:

  1. Login to PREACenter http://prea.prudential.com
  2. Click the Marketing link on the left side of the page
  3. Click Podcasts

Follow the steps under “Share” to embed the podcast player on your blog.  

To Post on your Facebook Page:

  1. On the PREA Podcasts page, click “Link to podcasts on Media Center
  2. Find the podcasts category and click “open” on the one you wish to share
  3. Click “Links”
  4. When the new window opens, copy the url provided
  5. On the wall of your facebook fanpage, click “Link”
  6. Paste in the url and click “Attach”
  7. Add a message where it says ‘Say something about this link…”
  8. Click “Post”