LIGHT vs DARK mode and What You Should Know for Social Media

You may or may not have heard of a recent trend called “dark mode,” where the colors of your phone are inverted. So, the background that is normally white is now black and the text that was originally black is now white.

Dark mode can be achieved in various ways – phone settings, app settings or installations. Dark mode is the it-thing right now, growing increasingly popular on several platforms, apps and devices, including Twitter, Instagram, Facebook Messenger, Samsung Galaxy smartphones, Google’s Chrome browser, Windows 10 and Apple’s iOS and MacOS software. Other platforms, like Facebook, are currently testing an update, but haven’t launched it yet.

A lot of users are switching to dark mode for various reasons. Not only does it reportedly ease the strain on your eyes, but it’s visually appealing as well. It’s also said to help prolong your battery life since less power is needed to support a brighter screen. So, what does this mean for you?

Since social media platforms, like Instagram, can be viewed in both dark mode and light mode, it’s important to start thinking about the content you are putting on your profile. For example, where an all-black graphic stands out really well in light mode, it doesn’t look so great when being viewed in dark mode.

Going forward, you should think about how your pictures and messaging will appear on both versions and adjust when necessary. It can be as simple as changing the background color or adding a colored border around a dark graphic so that it creates a barrier between your graphic and the dark platform background. If you are using emojis in tweets or Instagram captions, try to pick bright, colorful emojis and not darker ones to ensure that all of your followers will be able to see them.

Although Dark mode is increasing in popularity, that doesn’t mean that light mode is going anywhere. The classic look is still favored amongst a variety of users so it’s all about finding the balance between what will stand out on both versions.

If you have any questions about dark mode or how to adjust your marketing strategy to fit this new trend, email socialmedia@homesale.com.

FACEBOOK UPDATE!

Facebook_293731805Back in March, Facebook announced changes to their current algorithm that will alter who’s content you see on your feed and who sees your content. This change aims to create a more personalized and more private social setting for you. It will recognize your “inner circle’ or those that you interact with most frequently and expose users to less content created outside of that sphere. Facebook will also start placing an emphasis on groups that users belong to, putting that content as the main focus of your feed. This algorithm is not new, just updated to allow better results and get back to the social site that Facebook once was, before advertising and mass marketing became popular.

 

So, how does this affect you? When it comes to advertising, the effectiveness of mass marketing will decrease. However, agents who do target marketing to groups that have a tie-in with the listing or message will do well. All in all, with this change to Facebook’s algorithm, it is imperative that you become more strategic with your advertising goals rather than casting a wide net. Additionally, this change prompts you to become more involved in groups and engage with your local community. The more active you are with various real estate and community-centered groups, the more people your content will be put in front of.

 

Here are four strategies that REALTOR® Magazine* offers to help you stay ahead of these algorithm changes:

“Make proper use of other photo-driven platforms. Instagram and Pinterest, for example, are strong mediums for showcasing photography, which is the most critical component of your marketing. Focus on presenting listing photos and short stories about your properties on these platforms while using Facebook more for making authentic connections in groups. “If you have great photos and a knack for storytelling, [Instagram is] a platform that’s made for you,” Listanski says.

Share more video content. Facebook favors serving video content—especially Facebook Live—to its users. If your videos are compelling and informative, you’ll likely end up in more of your followers’ feeds. Betti Russo, ABR, managing broker at Realty Executives Exceptional, REALTORS®, in Oakland, N.J., began a weekly Facebook video series in January focusing on topics such as FSBOs and vacation homes. In that time, her video views have grown from only a handful to about 1,100 per video. Though she also shares her videos on Instagram, YouTube, LinkedIn, Pinterest, and Twitter, “most of my traffic comes from Facebook,” Russo says. “What’s important is to be consistent. Have a plan and a schedule, and it becomes like brushing your teeth every day.”

Join a variety of Facebook groups. In addition to real estate groups, get involved in online communities centered on other topics that are relevant to you. This will give you an opportunity to be more authentic in your interactions—instead of selling yourself as a real estate pro—which is the purpose of social media anyway, says Katie Lance, a social media consultant focusing on real estate. “Join a local group on parenting or photography—nothing to do with real estate—and connect with people over things that are personal,” Lance says. “Remember that social media is a marathon and not a sprint.”

Provide extra value to make your posts more shareable. Even if your organic reach decreases, those who do see your posts will be more likely to share them with others if they offer educational takeaways for the audience. “Real estate professionals need to think beyond the marketing copy they have posted on the MLS or on their flyer and think more like a storyteller,” Lance says. For example, instead of posting a simple announcement about a new listing, offer some information about your client’s journey to get the home prepared for market, along with some practical tips for sellers. Your followers are more likely to share such a post with friends and family who may be preparing for a move.”

 

 

 

*Freed, Stacey. “Beat Facebook at Its Own Algorithm Game.” REALTOR® Magazine, July 2019, magazine.realtor/technology/feature/article/2019/06/beat-facebook-at-its-own-algorithm-game.

 

5 Areas of Focus for Your Social Media Presence

Today’s world is all about social media and your business depends on results. If you’re not getting the views and action you want on your profile, here are five ways to generate that response.

1. Create a community.

Your followers will engage the most when they feel connected to you and other like-minded individuals. Utilize your social media to create a community and get to know your group, rather than just promote your business, by asking questions, responding to posts, creating polls and sending personal messages to keep conversations going.

2. Real + Raw = Results.

The best results come from you being you. Be a part of the community you are trying to create and let your followers get to know the you outside of your business. Your followers want to see your authenticity and relatable personality and to know that you have good days and bad days, just like them.

3. Have a hook.

According to the original article from RIS Media, on average, you only have 6 seconds in a video and 2 seconds with text/image to catch your audience’s attention. Provide the “hook” or important information right at the beginning so it results in them clicking or watching for more information.

4. What’s in it for them?

Marketing through social media is not about you, it’s about your followers. You will attract the most clients not by talking about how great you are, but by telling them how they can benefit from your services and how you will solve their problems. Make sure they know you are listening to them and their needs and work to foster a trusting relationship.

5. Tell them what to do next.

Creating a community is great, but there is an important step between them viewing your profile and contacting you for their real estate needs: calling them to action. Your followers won’t know what you want them to do next if you don’t tell them. Ask them to subscribe, share, like or comment on your posts to help further build your community and create more engagement.

 

Read the full article here: https://rismedia.com/2019/05/02/top-takeaways-2019-social-media-marketing/?utm_source=newsletter&utm_medium=email&utm_campaign=eNews

 

Facebook Live

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Facebook Live is a video streaming service provided by Facebook that was rolled out to the masses in April of 2016. This tool can be a great asset for increasing your social media presence. Here are a few ways that you can incorporate Facebook Live into your everyday marketing plans.

Open Houses

Before the in-person open house, whether it’s a few days or a few hours beforehand, take some time to create a virtual open house event on Facebook. During the event, do a video walk-through of the house and talk about the different features and important information. Start outside and work your way inside, just like a buyer would. Make sure you feature the entire house and point out the property’s best qualities. At the end of the video, tell the viewers the date and time of the physical open house and invite them to come talk to you or see it in person.

Sneak Peaks

Have you been contracted to sell a house that hasn’t been listed or marketed yet? This is a great chance to do a sneak peak live video. Choose one interesting detail of the house and create a live video about it, teasing viewers about the next amazing property that is about to come on the market. Consumers feel special when they believe they are the first ones to know new information so this entices them to share the insight with friends.

Q&A

As a REALTOR®, you probably get the same questions frequently in your dealings with clients. One thing you can do to address these common inquiries is to do a live Q&A session with Facebook Live. During a Facebook Live session, people can comment in real time with questions and then you can answer them. Start the video with a list of predetermined questions that you’ve been asked previously. Soon the questions should be rolling in and you can respond during the session as they are asked.

For instructions and tips on how to use Facebook Live, you can visit the following sites:

How to Use Facebook Live – HubSpot

Go Live on Facebook – live.fb

Tips for Using Facebook Live – Facebook

Here’s How to Go Live… – DigitalTrends

Real Estate Podcast for Your Social Media

To help support your online marketing efforts Prudential Real Estate is releasing a podcast program.  Share these 12 consumer-based audio podcasts on your websites, facebook fanpages, blogs, other social media sites, and in direct marketing to clients and prospects. 

These podcasts feature a series of common real estate challenges and leverage Prudential’s “Bring Your Challenges” campaign.  The first three are available today with subsequent recordings available Nov. 8th, 15th, and 29th, post or distribute 3 per week.

To access these podcasts:

  1. Login to PREACenter http://prea.prudential.com
  2. Click the Marketing link on the left side of the page
  3. Click Podcasts

Follow the steps under “Share” to embed the podcast player on your blog.  

To Post on your Facebook Page:

  1. On the PREA Podcasts page, click “Link to podcasts on Media Center
  2. Find the podcasts category and click “open” on the one you wish to share
  3. Click “Links”
  4. When the new window opens, copy the url provided
  5. On the wall of your facebook fanpage, click “Link”
  6. Paste in the url and click “Attach”
  7. Add a message where it says ‘Say something about this link…”
  8. Click “Post”