Re-Engage with…Homesale Complete!

This month, we are focusing on re-engaging with our Homesale Complete Services!

The Homesale Family of Companies is comprised of the following enterprises:

  • Homesale Realty
  • HomeSale Mortgage, LLC
  • HomeSale Insurance
  • HomeSale Settlement
  • American Heritage Property Management
  • HomeSale Relocation

Having all of these services under one umbrella means your clients have a one-stop, stress-free shopping experience where they can find everything they need to complete their transaction from start to finish.

To help you market this advantage to your customers, we have created the following items:

There’s An App For That

With appointments, meetings, phone calls and personal life, how are you possibly supposed to keep track of it all? Well there may not be one singular app to organize every aspect of your life, but here are a few that can work in harmony to make sure things don’t start falling through the cracks.





This comprehensive note-taking app allows you to attach articles, documents, audio or video files to notes that you took during a meeting or phone call. You can choose from the basic, premium or business version to fit your exact needs. With this app you can create notes, checklists or even put a notebook together for multiple notes, making sure everything you need is in one place.



Google Calendar

If you don’t have a Google account, it might be worth creating one just to reap the benefits of the Google calendar. The calendar can be shared with whomever you choose so everyone who has access can see the schedule for the rest of the group. This can help with avoiding scheduling conflicts and setting up meeting times. You can alter the reminder notification for each event to hours, days or even weeks before the event based on your preference.




With your busy schedule, there might be tasks that you postpone frequently or even forget about. With IFTT, derived from the phrase “If this, then that…,” you can set rules for your media to do things for you. See the example graphic below. You can set a rule to get the weather report every morning at 7 a.m. so you can decide what to wear or you can have Twitter send out every Instagram post as an organic tweet to make social media engagement a breeze. There are thousands of programs you can incorporate in this app to make your life more hands off and less time consuming.


July Market & Tech Stat

July’s Market & Tech stat shows percentages of home sellers by age and how that relates to the price of the homes they have sold. This would be good information to share with potential sellers who are interested in finding out what their home might be worth.

Click the links below to access the corresponding items:

July 2017 Market & Tech

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – July 2017.”

The best agents should be able to anticipate their clients’ needs

Agent Couple Hand Shake

While real estate isn’t always an easy business, the agents with the most success tend to have it because they make the job look easy. With this in mind, real estate professionals may want to take some time to consider where they fall behind with their work, and what can be done to overcome those obstacles. Often, the biggest issues faced when it comes to dealing with clients can be remedied with the right strategies.

One of the most important skills agents can bring to the table is the ability to explain to their clients what to expect next, throughout the real estate sales process, according to Inman. When people know what’s required of them, and what’s likely to happen in the near future, there are far fewer issues that can arise for agents or their clients to deal with. And while that won’t stop every potential issue, it just helps everyone involved be more prepared on an ongoing basis.

Lessons from childhood
Famously, the Boy Scouts’ motto is, “Be prepared,” and that’s an attitude agents should take to heart. While issues aren’t going to arise most of the time, whether they’re on the client’s side or coming from across the table, having contingency plans in place to make sure they’re not caught off-guard and know exactly what to do is vital. While it’s perfectly understandable for clients who have been thrown a curve ball to become a little wary, they’re likely to be impressed by agents who can take the pitch with aplomb and still knock the sale out of the park.

In general, when an agent can take any potential hurdle in stride and deliver results with as little stress as possible, there is a greater probability for clients to stick with that agent for future real estate needs. They’re also more likely to recommend that agent to friends and family who are looking to buy or sell.

Get ready to pivot
At the same time, though, it’s also vital for agents to be willing and able to shift their tactics when the situation calls for it, Inman further noted. Not every client is the same, and the sales process can certainly come with some unexpected bumps in the road. The ability to meet clients’ needs when it comes to everything from explaining the sales process and adequately preparing them for it is obviously vital. But when people have different preferences for how agents contact them, walk them through these processes, and so on, agents have to be prepared for anything.

As a consequence, flexibility is key in all aspects of the real estate game. As agents gain experience they’re simply going to be able to respond to each unique situation with more grace. However, being well-versed in a number of different approaches to the same goals is what’s likely to keep real estate pros successful for many years to come.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click

Agents looking at strongest market in years


Across the country, real estate professionals and their clients have benefited from the economic growth seen in the past few years. More people can now afford to buy homes, sellers enjoy ever-increasing competition that helps to raise asking prices, and many agents see business growing in a way not observed in at least a decade. The good news for all involved is that this trend could continue for some time.

Today, 90 percent of all millennial sellers and 92 percent of buyers in the same age group use agents to help guide them through the real estate sales process, according to the National Association of Realtors’ latest Home Buyer and Seller Generational Trends study. Much of the focus in the real estate industry over the past few years has been on both millennials and boomers, but the NAR’s data suggests that it may soon be Generation X who pushes the market forward.

Alleviating the constricted inventory
It’s worth noting that many members of Gen X are already homeowners, but they had to delay their home purchases – potentially for years, and longer periods than even millennials now face – because of the student loan debt they carried, the data showed. Even now, Gen-X buyers say they’re still dealing with an average student loan balance of about $30,000. But another group of Gen Xers has an even greater role to play: selling their homes.

The average Gen Xer now selling a property has been there for 10 years, and have often been locked out of selling simply because they wouldn’t get a good return on their investment until home prices reached, and then surpassed, pre-recession norms. That’s now happening in most parts of the country, and may encourage current owners to sell in the months and years ahead.

“Fortunately, the much stronger job market and 41 percent cumulative rise in home prices since 2011 have helped a growing number build enough equity to finally sell and trade up to a larger home,” said Lawrence Yun, NAR chief economist. “More Gen X sellers are expected this year and are definitely needed to ease the inventory shortages in much of the country.”

Growing demand for agents
The good news is that the market now seems to be adequately prepared for a potential glut of new buyers and sellers in the near future, according to the latest NAR membership data. Through the end of February, more than 1.21 million agents were members of the NAR, up more than 5 percent from the 1.15 million seen in the same month last year. Not surprisingly, some of the most populous regions in the country also have the largest membership numbers; California (more than 174,000), Florida (almost 161,000) and Texas (nearly 103,000) are the only three states with upwards of 100K agents. However, the state with the most agent growth on an annual basis is South Carolina, at nearly 11 percent.

With more agents, comes more competition, even as the number of sales is likely to rise in the near future. To that end, it’s important for agents to do all they can to stand out from the crowd by marketing themselves as experienced local experts.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click