How to Succeed in Real Estate

How to Succeed in Real Estate

Want to become a real estate agent? Coaching and training are essential aspects of building a successful real estate career.

No matter if you are new to real estate or launching a fresh leg of your journey, one thing will become clear quickly: A winning mindset is essential to success. That means confidence, clarity, and focus.

Still, it’s important to understand “mindset” isn’t just telling yourself nice things in the mirror. In fact, this feeling of certainty – of knowing you can handle whatever this career throws at you – comes from many aspects of your personality and training.

Here’s how to become a real estate agent with a winning mindset:

Remember, You Are Helping People
Why a career in real estate? Simply, lots of professionals don’t really have a chance to help others make positive changes in life. Real estate experts are different: You play a key role in helping your clients achieve an important life milestone. For many of them, home ownership is the “American dream.” That alone should give you a boost when the going gets tough.

Confidence Comes from Preparation
Everyone is going to have days when they run into problems. The key is that you have “done the homework” and don’t get stumped when these situations pop up. The more you learn about real estate–and your local market in particular–the more you will be able to come through when it counts. Read up, network, and see what’s working for your colleagues.

Everything is a Learning Opportunity
Worst case scenario: You make a mistake that has a tangible effect on a client’s house-hunt. Of course, you should do everything you can to set things right and navigate those troubled waters. But, here’s the key: You learn more by diving in and letting yourself own those situations than you do by shrinking back. “Lessons learned” can give you unique real estate insights.

It Is Never Too Soon to Teach
Mentoring is a huge part of success in real estate. Those who are just joining the profession will get on their feet the fastest when they can learn from those who’ve been where they are. Real estate agents who are hitting their stride should start sharing information about their specialties. Learning how to explain topics to others will make you more effective in the long run.

Set Goals, Reach for Them, and Build Momentum
Whether you’re working as part of an agency or on your own, there will always be more for you to do. The key is to set goals that are plausible, but still call for you to stretch. An attainable, yet meaningful goal will keep you moving forward. Be flexible and try not to get too bogged down in process: Instead, ask yourself: What will reaching this goal really mean for me?

Give Every Client Your A-Game
Once you have been through a few dozen clients, you will start to see situations that seem routine. Always bear in mind that every client has a story and specific goals. Your ability to build rapport and trust with your client is what sows the seeds for success in the long run: After all, they will be the ones referring friends and family to you in the future.

Join BHHS Homesale Realty and you’ll have abundant opportunities to put these ideas into practice. We focus on providing education, technology, and tools that will help you become a real estate agent with confidence and a winning edge. Contact us to learn more.

Using Technology to Build Your Real Estate Business


The most successful real estate agents today know that leveraging the right technology will both make life easier and lead to better results. While we can all agree on some of the most important technological tools, the beautiful thing about real estate careers is that everybody finds their own unique ways to use those tools. Training, education and technology are at the core of what we do at BHHS Homesale Realty and today we’re going to review some of the most important technological tools that real estate agents are using to succeed right now.

Leveraging Real Estate Technology Means More Productivity and Fewer Headaches

The biggest thing to remember about real estate technology is that there are many different ways to use each tool. Social media is perfect for engaging, interacting and building relationships on a one-on-one level, but it’s also a great place for paid marketing. When you join BHHS Homesale Realty, our goal is to provide you with the best real estate technology, and the knowledge to unlock its full potential.

  • Constant Contact – Real estate clients like convenience, and that includes being able to contact you through their preferred channels. Make sure you have a presence on major social media sites like Facebook, Twitter, and LinkedIn, so that people can reach you through social. Check your email frequently, and consider using instant messaging apps to make communication even easier.
  • A Guided Tour – Video home tours are already very popular among online audiences, and it’s only a matter of time until virtual reality tours follow suit. These engaging, immersive tours are great because they allow the audience to feel like they’re touring the home in person, even if they’re actually located halfway across the country. For video tours, the technology already exists to make DIY recording and editing much easier, so you can create professional quality video without professional costs.
  • On-Demand Information – Both real estate agents and real estate clients now have access to more information than ever before, as long as they know where to look. If you want clients to value your website as a real estate resource, it’s important to provide an easy, feature-rich MLS search so that they can browse homes in their terms. There are few better ways to keep real estate clients coming back for more.
  • Relationship Management – On the agent side, that on-demand information comes in the form of customer relationship management (CRM) software, which automatically records and stores key information on clients. CRM makes it easier to manage relationships without digging through piles of paperwork, and helps you time your marketing to fit the client’s purchasing process. If you are taking on a new client from another agent, CRM also makes it very easy to get up to speed.
  • Expanding Your Influence – Whether you want to expand your influence in real estate circles or become the local real estate expert that people in your community turn to, today’s technology provides plenty of tools to grow your influence. Create video content, blog posts and appealing images to expand your social media footprint. Your content also functions as a great advertisement because it is an opportunity to demonstrate your real estate expertise.

The World of Social Business

socialbusinessBy now you have probably heard how important social media can be to your business’ success. And hopefully you have even set up accounts and profiles on some of these sites. But even with that done you still may be asking yourself; where is all this new business? Why haven’t I seen big results? Social Media sites are great marketing tools, but it is easy to get drawn into the non-productive activities on them.

So what type of content does attract new business? It is more than just boasting about your skills and bragging about how great you are at selling homes. You need to attract clients with a compelling message. This will motivate them to take further action into working with you. It is the long-term value you can provide that will build the relationship and show you as a great person to do business with! You need to find that spot between your expertise and your potential client’s needs and wants.

People will watch you and interact with you for a while before they commit to a relationship with you. They will see right through you if you try to be something you are not. You are more likely to attract customers if you are being yourself and let your true personality come through. Be authentic and real.

As a real estate professional, what subjects can you provide credible information about that will keep them interested? The local community is a great place to start! The community can provide an endless supply of topics for your content. There will be interesting facts about the area’s history, great restaurants, unique local events to promote, and endless other details that will differentiate your market from surrounding areas.

What other topics should you consider including? Keep your ideal clients in mind. This is about them, not about you. What do they want to know and how can you differentiate yourself from the others? Provide them with helpful information and content that is valuable to them…..with no catch and no expectations. If you have mastered home staging, share your tips and tricks to making a home more charming. If you are an amazing investor, then tell folks what they should look for in a property to get the best return! This will show them that you are an expert without “pushing” your business onto them. They will feel more comfortable with you and will see you as an ideal fit for doing business together. Establishing credibility with individuals will make them your clients before you even talk in person!

Once you have decided on material to include, start off strong. Place the most important information first, to draw people in and keep them interested. Visuals are another great way to spice up your postings and entertain readers. Most people like to visualize concepts rather than read about them. A simple representation of any relevant facts or statistics will greatly improve the visual appeal of your content.

A common mistake made with social media is the belief that you are only interacting with people who are buying or selling their home right now. The reality is that you are trying to start two-way conversations with people, build their trust and belief in you, so that when they are ready, you will be there for them! They will reach out to you and they will remember you when someone else they know needs your assistance too!

When you make the effort to engage potential clients and offer valuable advice via social media, they are more likely to turn into your clients.