Maintaining Work-Life Balance in a 24/7 Job

WorkLife_748165192.jpgReal estate agents often feel as though they can never quite shut off from work. There are always additional listings and customers to pursue, marketing plans to develop or a community to learn information about.

Finding and keeping work-life balance can be a challenge for real estate agents vying to close deals and, in the same breath, keeping their minds and bodies sharp.

Here are a few tips for maintaining work-life balance in a 24/7 job.


Establish Boundaries. In order to turn off after leaving the office, you need to figuratively turn off. That means setting rules for when you’ll check your work email, return calls, and be considered “on the clock.” While there may be exceptions every once in a while, if those exceptions become the norm, you can find yourself down a rabbit’s hole, sucked back in to work when you need time away.


Set Daily Tasks. Sometimes we fall behind by letting go of the simpler, routine tasks. Instead, take charge of your paperwork and administrative duties. Keeping on top of document filing, answering voicemails and emails, lead cultivation and calendar management can lend more sanity and structure to the day. Some people even schedule specific times each day when each of those items is tackled.


Plan In Advance. Friends and family members may not understand that work can crop up when it’s least expected. That’s why it’s a good idea to explain the need for advance planning for simple things such as dinner parties and tennis matches. Good friends and family members will understand the constraints on your time and help you schedule your leisure activities well in advance.


Schedule Time for You. Everyone needs some “me time,” and for real estate agents, it can be hard to figure out when to squeeze it in. That’s why you should schedule it. Book it as though it’s a critical work meeting and keep this time free for you and the things you love to (or have to) do. Stick to these times and every six months assess whether the amount of time and the timing is the right amount.


Be Realistic. When you schedule your time, don’t leave yourself 5 minutes to get to a listing 15 minutes away. Be sure to schedule in travel time, factoring in for distance, traffic, or that cup of coffee you need to get on the way. Try to avoid scheduling meetings back to back and be sure to give yourself some flexibility each day.

Conquer Email Marketing

Email is one of the most effective marketing tools around, returning about $40 on every $1 you spend. As Realtors, you can use email to reach your entire database instantly and by provide them with valuable real estate information. Sustaining a good relationship with consistent communication is a must in today’s marketing world.

Build Your Database:

Offer email signup sheets at open housesEmail Marketing 2To encourage more email subscribers, ask prospective buyers to provide their emails so you can send them new listings that match their search criteria.

Stay in contact with recent buyers to get referrals— “It’s all about making it personal, making it magic, and making the experience unforgettable so that two or ten years down the road they’ll remember to call you,” says real estate pro Cheryl Hanna with Keyes Co. in Palm Beach Gardens, Fla., and also a frequent blogger about customer service issues for Service Untitled.

Use LinkedIn— Once you connect with past clients on LinkedIn, you’re able to view their email address directly on their profile. Check out our LinkedIn for Realtors training video to learn more.

Promote email through your social media websites— Use social media contests and promotions, with relevant prizes, to collect email addresses. When you ask for a person’s email for the entry procedure, be sure to include a section that allows them to choose to opt-in or not to your email list.

Targeting With Email Newsletters and Reliable Content:

Send your clients valuable information about their local area or topics that interest them. Good topics that can be sent out:

-Changes in homeowners association regulations and fees
-Local area events, fundraisers, and news updates
-Local school district statistics and events
-Homeowner tips and advice
-Updates on the local real estate market

If you’re sending things like new listing alerts, open houses, tips for buyers, advice for sellers, make sure you segment your list of clients. By grouping them appropriately, you’ll be sending them information that is valuable to them so it’ll keep their interest.

Photos are good, but Videos are better:

It is important for you to promote yourself and your listings through video marketing. You can share the unique videos that have been created for each of their listings through email. They then can decide if they want to take the time to see the listing in person. We continue to provide with tools that will be beneficial to your marketing efforts. Overall, videos contain more stuff: movement, conversation, facial expressions, and emotions. Videos allow you to portray a truer reality.

Homesale Tools are Available:

Homesale’s innovative and aggressive advertising and marketing activities will help you attract qualified buyers to your client’s property.

  • Our customer center (inside has drip email campaigns for prospective buyers and rent-tenants.
  • Online Seller Advantage: As an additional feature when an open house is scheduled, an email notification is automatically sent to all customers who saved your home in their online portfolio. These are exclusive benefits that only we offer.
  • Prea Center Ecards: This tool allows you to import your database to PREA Center, split them into groups for target marketing, and send them ecards. There are a variety of templates to choose from.

The value of email marketing lies entirely in your list of customer emails. Keep in mind that 93 percent of consumers check their email and view at least one permission-based email daily.


Are you Keeping Your Sellers Updated?

Calling your sellers to update them once a week is great, but, what if there were no showings or open houses?  Wouldn’t it be helpful if you could tell them how many virtual showings they had that week?

The DeltaNet’s Seller Stat Reports are a great way to show your sellers how many buyers have viewed their home on  You can automate these reports to go out on a weekly basis or generate and send one on-command from the system.  These reports could be used in combination with the OSA reports that provide stats on and

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