IMPORTANT! Facebook Ad Updates

A few months ago, we posted about Facebook’s new Anti-Discrimination rules for their advertising. An article was just released that detailed how these changes would affect real estate agents in particular.

We already know that, by federal housing laws, you cannot discriminate against people based on their race, color, religion, national origin, gender, disability and family status. When the Department of Housing and Urban Development (HUD) sued Facebook last year, Facebook responded by removing more than 5,000 targeting options.

Recently, they announced a complete overhaul of their ad targeting options that will remove most of the options that allows housing advertisers to discriminate knowingly or accidentally.

Facebook aims to implement changes by the end of the year, creating a separate portal to limit how much advertisers for housing, employment and credit can micro-target their audience. In addition, Facebook will remove the ability to exclude interests, require location targeting to cover a minimum 15-mile geographic radius, and limit the creation of Lookalike Audiences.

New Facebook Targeting Policy Rollout Timeline:

  • July 1, 2019: Product team will start testing the flows with a very small, randomly selected sample of advertisers.
  • Aug. 1, 2019: Open enrollment begins. Advertisers interested in self-selecting can note that they are running HEC ads targeted to people in the US and will be able to use the new experience with limited targeting options.
  • Sept. 1, 2019: Enforcement begins for all advertisers targeting people in the US with HEC ads. In Ads Manager, we’ll begin pausing any campaigns in using targeting that is no longer allowed with these changes.
  • By Dec. 31, 2019: Rollout and enforcement of restricted targeting options for other ads interfaces.

Facebook teams are still discussing exactly what they are going to consider a “housing” ad. They know for sure that specific listings ads will be subject to the new changes, but they are unclear if this will also be applicable to broader “brand” ads.

As we learn more, we will share that information with you here

January Market & Tech Stat

January’s Marketing & Tech Stat focuses on the amazing success our open house ads have on social media. This would be good information to share with sellers so that they know you will help them be successful in selling their home. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

Facebook Open House Stats_2018 v2.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Open House Stats – Agent Template” or “Open House Stats – Team Template.”

The Scoop on Google +1

What is it?
Similar to the Facebook “Like”, the +1 button is a public way of voicing your approval and recommendation.  It is a way of saying “check this out” or “this is neat.”  When your friends, contacts, and others are searching the web, websites/articles that you +1 will appear higher in their search results.  

Why use the +1 Button?
By adding the +1 button to your Agent Website, you are giving viewers the opportunity to recommend your site which will improve your search engine ranking.  If you have a company website, contact Jen Wilson in the Agent Services Department, Jennifer@prudentialhomesale.com or (717) 286-9906 and have it added to your Agent Website! 

How do I sign-up?
In order to start +1-ing your favorite sites, you need to sign-up!  Since Google +1 is still in its trial period, sign-ups are limited.  Anyone who currently has a +1 account has the ability to send out 150 invitations.  Reach out to your sphere and ask for an exclusive +1 invitation and sign-up!  Once it is out of the trial period, Google +1 will open up its registration to everyone.  As soon as this fully launches, we will be conducting webinar trainings and get you up to speed on how to utilize this new social networking tool! 

In the meantime, Jen Wilson has opened up her 150 invitations to you! Click the link below and register before they run out! https://plus.google.com/_/notifications/ngemlink?path=%2F%3Fgpinv%3DyyEFrKO1-7o%3AbZIkWgHcNwY

For more info: