Marketing and Tech Report 2013 Q4

Prudential Homesale values its’ Realtors and wants nothing but the best for you. To promote your success, we make sure to provide growth in our online presence and help you reach more consumers with our full service agent resources. We want our agents to be aware of mobile technology and its relation to the real estate industry. With that in mind, Prudential Homesale’s full-time Agent Services and IT Team can identify, diagnose, and fix any issues that our Homesale agents may face. We are constantly expanding efforts to supply our Homesale agents with sufficient and reliable information in order to succeed.

Check out our 2013 4th Quarter Marketing & Technology Report below!
(see instructions at the bottom for how to share this on your social media)

Front page of the Marketing and Tech Report 2013 Q4

To share on your Facebook page go to   then click “share” under the post (see the graphic below)

Facebook 2013Q4 post share

Or paste this link into your social media site –

Homesale Tools Checklist

Homesale has numerous tools available so you can decide which works best for you.  Use our Tools Checklist as a cheat sheet so you know when you should take advantage of a certain tool. Our check list can help you to explore new options on how to promote, market, and follow up.


Click Here for Printable Flyer


New Campaign Launched–“One More Reason”

What is it?

The following marketing materials have been created to help you spread the word:

ALSO:  Stay tuned for a video message announcing the campaign from Doug Rebert on September 23, 2011.

Prudential Homesale Partners with WGAL as Exclusive Real Estate Content Provider

An Update from Doug Rebert, Managing Director:

Dear Team Members: 

In the next few weeks, there will be a public announcement that the Prudential Homesale family has become the exclusive real estate content provider for  By this move, we will have replaced as the content provider. is the most widely used regional website in south central PA.  Each year, the site receives 4,749,179 visits with 28,237,773 page views.  There is no other television station, newspaper, organization or company website that comes close to attracting this much traffic.   

We expect to go live by the end of September.  Once live, when someone fills out their criteria on the Prudential Homesale-branded search page, will automatically forward the customer to 

When searching via, homebuyers will have the benefit of seeing all available inventory in south central PA.  Our homesellers will benefit by having even more exposure for their listings. 

WGAL has promised to give us web traffic reports so we can tell you how well this campaign is working in your backyard. 

My compliments to our Agent Services and IT Departments, who are working steadfastly to get this new tool up and running as soon as possible.   

Kudos to our Managers and Corporate staff for continually searching out new lead sources so you can continue to grow your business. 

Stay tuned. 


What is a QR Code?

A QR Code (Quick Response Code) is a barcode designed to allow its contents (text, urls, or other data) to be decoded at high speed.  They were initially created to track parts in vehicle manufacturing; however, they have become a great way to connect the offline world with the online world.

By downloading a QR Code reader on your phone at, you will be able to scan the codes by taking a picture of them on your smart phone.  There are various websites such as and that allow you to generate them for free.

As Realtors, QR Codes are a great way to connect your print marketing with your online marketing.  Add them to your postcards, property flyers, yard signs, and business cards then link them to your website, blog, facebook fan page, virtual tour, or the property detailed page for your listing.  Not only will you drive traffic to your online marketing but by utilizing these codes you will be on the cutting edge of technology.

For more ideas on how to create QR Codes and where to use them, watch our webinar recording on (you will need to login), under Training Center, and the QR Codes directory.