Host a Successful Open House

Anyone can hold an open house, but holding a successful one that gets a lot of potential buyers to show up is a different story. If you want to get your seller’s home seen by potential buyers, here are a few things that you should consider to make sure that the open house is a success.

 Advertise: Send out announcements to your network of agents so that they can relay the information to clients who may have interest in the property. Go throughout the community and place signs and posters with information about the open house. Also update all of your social media outlets with the open house information so that even if a friend isn’t interested in buying a home they can pass it along to someone that house

Request for the seller’s to clean the home: This is a crucial part in the process. Request that they remove clutter & scrub every inch of the house, remove pets, and remove valuables/breakables. Any necessary repairs should be taken care of so that buyers don’t have to add that to their list of expenses.

Choose an evening open house time: Most open houses take place on weekends between the hours of 1pm and 4 pm, so why not try hosting your seller’s open house between 3pm and 5pm which will give prospective buyers the opportunity to take their time to inspect the property and your seller will have less competition.

Get your lead’s contact information at the door: Have you heard of Open Home Pro? With Open Home Pro you can run your open house on your iPad in addition to the following: Manage all walk-ins at weekly open houses or broker opens. As your open house is in progress Open Home Pro automatically thanks every visitor on your behalf with all the property details, a map of where they were and most importantly all of your contact information. With an average rating of 4.5 out of 5 on the App Store, you will not be disappointed.

Create a property description sheet: This sheet gives prospective buyers an overview of the home that should include dimensions for each room, copies of a property survey, and summaries of utility costs and property taxes.

Choose the refreshments: This doesn’t have to be anything extravagant. Bottles of water will work just well, it shows your appreciation for the prospective buyers for taking the time to come out and view the property.

Marketing and Tech Report 2013 Q4

Prudential Homesale values its’ Realtors and wants nothing but the best for you. To promote your success, we make sure to provide growth in our online presence and help you reach more consumers with our full service agent resources. We want our agents to be aware of mobile technology and its relation to the real estate industry. With that in mind, Prudential Homesale’s full-time Agent Services and IT Team can identify, diagnose, and fix any issues that our Homesale agents may face. We are constantly expanding efforts to supply our Homesale agents with sufficient and reliable information in order to succeed.

Check out our 2013 4th Quarter Marketing & Technology Report below!
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Front page of the Marketing and Tech Report 2013 Q4

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