How To Get Your Listings Noticed

Ipad_1153860928.jpgThere are two ways you can up your game when it comes to getting your listings noticed online. First, take optimal photos and visually attract potential buyers. Second, captivate them with entertaining and enthusiastic listing descriptions.

 

Go Au Natural

When possible, take photographs with all-natural light. Turn off the inside lights, tie back the curtains, pull up the shades and take the photos during the sunniest time of the day, around noon to one o’clock. The natural light helps everything look brighter and crisper, creating better, more appealing photos.

 

Get Low

One of the best ways to get wide, all-encompassing shots, is to take photos from a kneeling position. Doing this makes the room look bigger since you are able to capture most of the space between the floor and ceiling lines in the final photo.

 

Tripod

Using a tripod helps you plan, steady and execute your photographs with ease. You can practice your shots and adjust lighting or furniture as necessary in order to take the ideal photo without trying to remember the exact angle and position you were standing in.

 

Video/Drone

Utilizing visually engaging technology is another great way to get your listings noticed. More and more, people are looking to watch video tours of the house, the property and the neighborhood. If the technology is available, take a drone video of the property to help potential buyers assimilate to what life would be like if they lived there.

 

Go Pro

If you feel that you have tried everything you can think of and are taking the best photos possible, but you still aren’t seeing the results you were hoping for, consider hiring a professional photographer. Professionals are trained to understand what makes a good photo and can work their magic on your listing.

 

Talk the Talk

Regular listing captions that simply describe the number of bedrooms and bathrooms within the home aren’t always enough to sell online viewers anymore. Get creative and talk about the interesting and unique elements in the home. Is there an abundance of natural lighting? Tell them! Does the house boast art-deco architecture? That’ll definitely appeal to people. A home is more than just square footage and potential buyers want to know that their future house is one of a kind, just like them.

Tips for Increased Engagement on Social Media

Blog photo

We’ve mentioned in previous blog posts how important it is to maintain social media accounts to engage with your clients, but it’s not enough to simply have the accounts, you need to create and grow relationships with your followers. Here are a few simple tips to increase your engagement on social media.

  1. Be Visual
    • They say pictures are worth a thousand words, and that statement couldn’t be truer when it comes to social media. Most people won’t take the time to read long posts, but they’ll stop and look at a picture. Be visually engaging with your followers. They don’t want to just read about you and what you are doing, they want to see it, too. Post pictures, graphics, gifs, videos or charts to get your posts in front of the eyes of more viewers.

 

  1. Be Interactive
    • In order to get comments, you need to post something that is comment inducing. Post polls, questions or mini quizzes for followers to answer. This interaction will foster dynamic relationships between you and your followers.

 

  1. Be Real
    • Like mentioned before in previous blogs, people don’t just want to see the same old business focused posts all the time. Switch it up with fun photos of you and your clients or your beloved pet. Followers want to know that there is a real person behind the profile. At the end of the day, they are hiring you, the person, so make sure they know who that is.

 

  1. Be Responsive
    • It’s not enough to just be interactive with your followers, you need to be responsive. When followers comment on something you have posted, like or comment back! Responding will encourage more and more people to comment because they won’t feel ignored. It’s not necessary to respond to every single person, but if you can hit around 50 percent, that is enough to keep the comments rolling in.

September 2016 Marketing & Tech Stat

This month’s Marketing & Tech Stat focuses on key characteristics of homes purchased over the past year.  This is great content to share with your current buyers and anyone who is thinking about purchasing a home in the future.

Market&TechStat-Sept2016

 

Click the links below to access the corresponding items:

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – September 2016.”

Media Center Enhancements

The Media Center is now much easier for you to create marketing materials!

There is a major update to the Media Center on the horizon. As of October 30, it will be much easier to select, personalize and share a wide range of fresh new materials with just a few clicks.
The new home of the Online AdKit
We’ve migrated much of the old Online AdKit into the Media Center… but with a few added features. For most documents, you can now edit the text and select from a variety of backgrounds and images to provide highly customizable marketing materials.

A wealth of marketing materials at your fingertips:
· Listing materials
· Ads
· Posters
· Flyers
· Facebook timeline covers
· Recruiting materials
· Postcards
· Online presentations
· Much more
How is it new?
When it comes to new content you will now start with an existing template from the new library. This will ensure that you access the easier editing process as well as all the fantastic ability to track your material.

Within the new library, there is a wide variety of completed material as well as fill-in templates from which to choose. However, if there is a layout or a format you’d like to create, and you can’t find it in the library, simply contact the Affiliate Assistance Hotline (888-732-5778) with your requirements and we will have it created for you. Our goal is to fill the library with more and more content that works for you. We value your input and are here to support you in your business building efforts!

Better Browser:
The Browser has been re-designed to make your searches quicker and more intuitive. You can more efficiently filter libraries by content type – simply clicking on a category across the top of the page

Templates:
All materials are now in the form of easily customizable templates. An online wizard guides you, in a step-by-step fashion, through the personalization process. In fact, much of the information is automatically filled in for you. Customize text. Select image options. Change backgrounds. Even upload your own images into a template.

Tracking:
Not only are your libraries much easier to manage and maintain, the new template platform makes it possible to track the performance of your Media Center marketing efforts.

Getting started is easy
When you login to the new Media Center, you will see a selection of “Getting Started” videos to smoothly guide you on your way. Make sure to take a few moments to watch these before you dive in!
You will also want to take advantage of our Media Center classes in the LearnCenter. The next classes will be on November 14 and November 29 at 11 a.m. (Pacific). Register for these classes by logging in to PREA Center and going to the LearnCenter schedule of classes.
What about the Builder and your existing Media Center documents?
Because of the new template platform, the existing presentations in your library have been moved into a “Legacy” library. These presentations will not have the same tracking and management functionality that comes with the new templates, but you will still be able to them as you did before.
The functionality of the new platform is a huge improvement. We do understand that there may be some adjustments in terms of how you create content, but we are here to support you throughout this transition. Do not hesitate to call on us when you need help!

 

Access the Media Center Here

Is it important to be a Tech Savvy and Social REALTOR®?

After reading a recent article by Inman Next, I knew this was something you needed to read!

Inman profiled the agents earning 100K or more, that responded to their survey.  They concluded that these agents are ahead of the game in both technology and social media.

Here is what they found:
Social Profile of the $100,000+ Realtor

Social Media Participation:
81% Feature Listings or Themselves on YouTube
75% Have a Facebook Business Page
44% Post 1+ times per day
30% have 500+ Facebook Friends or Twitter Followers

Top 10 Lead Sources:
1.    Referrals
2.    Agent Website
3.    Social Media
4.    Listing Signs
5.    Search Engines
6.    Real Estate Sites
7.    Networking Events
8.    Classified Ads
9.    Open Houses
10.  Their Broker

98% Believe the Best Lead Conversion Method Is:
Effective Email Marketing

Social Media is the new “Word of Mouth”!

When marketing online, it is crucial to have a landing place for all of your leads and somewhere to drive all the traffic to.

Don’t know where to start? For help with an Agent Website or Social media contact Jennifer@PruHsg.com

Homesale Continues to Grow Our Online Network!

As print marketing continues to go by the way side – Homesale has created a comprehensive on-line & mobile marketing strategy.

Over the past year you have seen us partner with top, local media providers:
Lebanon Daily News, Chambersburg Public Opinion, WGAL.com, ABC27.com, WBALTV.com

And NOW we are the exclusive provider of real estate
information on York, PA’s news provider

Remember when you are listing a home that these partnerships are a distinct advantage over the competition – even the partnerships in the areas you don’t serve.
NO other local real estate company has the
EXCLUSIVE online reach that we do.