October Market & Tech Stat

October’s Marketing & Tech Stat focuses on the incredible impact of Homesale Realty’s Facebook marketing efforts. This would be good information to share with sellers who are interested in listing their home with us. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

October_Market and Tech-01.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – October 2018”.

April Market & Tech

This month’s Market & Tech stat features a few of the main reasons why it’s beneficial for buyers and sellers to utilize a real estate agent. This is a great tool to show potential buyers the benefits of using an agent.

Click the links below to access the corresponding items:

April 2017 Market & Tech

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – April 2017.”

Virtual reality keeps making an impression

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Emerging technology is always going to be attractive to younger buyers. And given the power millennials now wield in the housing market, it should come as no surprise that real estate professionals are investing in the latest high-tech tools. With this in mind, it’s time for agents to start thinking about whether using advanced video options in their sales efforts will help them find a foothold with younger shoppers, especially with the new buying season now underway.

Recent data suggests that as many as 2 in 5 buyers today will use at least some kind of video tour to make a decision about a home purchase, and homes with video as part of their listings tend to be far more popular than those that leave video out, according to Real Estate Tech News. Consequently, it’s time for agents to decide whether their clientele would prefer this kind of technology be included, or whether they want to take an additional step to really stand out from the crowd.

Going with VR
While it’s unlikely that clients are going to want to skip real-world open houses altogether – at least not any time soon – using virtual reality video that guides would-be buyers through a property before they ever visit it in person can be a good way for agents to help people get a real feel for a property. And surprisingly, the equipment and software needed to properly engineer those virtual tours isn’t that expensive, especially when considering the potential return on investment.

Here, too, recent polls suggest that virtual tours tend to be a little more popular with would-be buyers than standard video, at least when it’s presented as an option. Moreover, there’s an added benefit in that agents can record multiple homes they’ve listed and potential buyers can take multiple virtual tours in just one office visit. That, in turn, helps them get a feel for which listed properties they might like to visit for a real-world tour, saving time for all involved.

What’s needed?
To the earlier point about equipment investments, all agents will likely have to do is buy a camera capable of recording in 360 degrees, which typically cost a few hundred dollars, and have a smartphone and headset handy, according to The Los Angeles Times. And despite that small investment, this kind of capability can really stand out for buyers who may be wowed by an option relatively few agents make available at this time.

“It is so helpful to buyers,” San Diego-based real estate agent Jason Cassity told the newspaper. “You could have someone sitting in Boise walk through your house, and it just does so much more than the photos can. It gives them a sense of how the layout feels.”

In general, using the latest technology can be a definitive way to stand out from crowd during the busy buying season. Embracing the latest technology as it emerges is often a good way to meet that goal.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

Running Late for a Meeting? Let Your iPhone App do the Texting!

Twist is an iPhone app that will text pre-determined contacts and let them know that you’re running late. This allows you to let your clients and co-workers know when you will arrive while letting you focus on driving and staying alert. When estimating your arrival time, Twist takes traffic, transportation type, and your habits into consideration. Watch the video below to learn how Twist can help you keep your clients in the loop!

Click here to read more