1. Focus on People
Real estate is about promoting properties, but social media is for connecting with people. Use these platforms as a way to build & nourish your relationships with clients. This type of prospecting is the key to finding success with social media, therefore it should take up about 80% of your social media time.
2. Produce Content on a Regular Basis
One of the first things clients do when they hear your name is search it on Google, which then leads them to your social media accounts. By having fresh content available on these pages, you show them that you’re both informed and engaged. You don’t need to post every day, just enough to show you’re current. Think of producing content as about 20% of your social media activity.
3. Treat Each Outlet as its Own Platform
From Facebook to newspapers and everywhere in between, each social media platform is beneficial in its own way. Spending X amount of dollars on Facebook will translate very differently when spent on ads in your local newspaper. Invest your finances based on the results they will produce.
4. Implement a Strategy for Time Management
Posting frequently is important, but it doesn’t mean you can’t cheat a little. By utilizing the scheduling function on Facebook & using tools like Hootsuite and Buffer, you can schedule posts in advance. Try and schedule weekly so that you save time, but still share current information.
5. Make a Plan & Stick to it
Your social media approach should be rooted in strategy. Develop goals you’d like to accomplish and make it happen. Try creating a schedule to ensure you don’t duplicate posts, remember the best hashtags to use, and keep up with events that mean a lot to you and your clients.