Re-Engage with…AdWizard!

This month, we are focusing on re-engaging with our AdWizard program.

Homesale Realty is the ONLY local real estate company to advertise ALL of our Open Houses and New Listings at no cost to you. Using key demographics on social media, we reach consumers where they spend the majority of their time. The moment your listing is entered into the MLS, the ad creation begins. Within a short amount of time, the listing is visible to thousands of potential home buyers, capturing their attention and driving them right to your listing.

With just a few clicks, this platform also allows you to extend the ad we create for you or customize your own! You can create:

  • Just Listed/Just Sold
  • Open House
  • What’s Your Home Worth?
  • Agent Branding
  • And more!

AdWizard even generates reports that you can take to your seller and includes key information such as:

  • Number of people reached
  • Number of people who clicked for more information

 

Don’t miss out on this great tool that can help you elevate your business and win more listings!

AdWizard Training Materials:

 

Training Video:

https://www.youtube.com/watch?time_continue=2&v=pc937LPQa-0&feature=emb_logo

Flier:

http://dmgre.us/cdf/emu1zz9

FACEBOOK UPDATE!

Facebook_293731805Back in March, Facebook announced changes to their current algorithm that will alter who’s content you see on your feed and who sees your content. This change aims to create a more personalized and more private social setting for you. It will recognize your “inner circle’ or those that you interact with most frequently and expose users to less content created outside of that sphere. Facebook will also start placing an emphasis on groups that users belong to, putting that content as the main focus of your feed. This algorithm is not new, just updated to allow better results and get back to the social site that Facebook once was, before advertising and mass marketing became popular.

 

So, how does this affect you? When it comes to advertising, the effectiveness of mass marketing will decrease. However, agents who do target marketing to groups that have a tie-in with the listing or message will do well. All in all, with this change to Facebook’s algorithm, it is imperative that you become more strategic with your advertising goals rather than casting a wide net. Additionally, this change prompts you to become more involved in groups and engage with your local community. The more active you are with various real estate and community-centered groups, the more people your content will be put in front of.

 

Here are four strategies that REALTOR® Magazine* offers to help you stay ahead of these algorithm changes:

“Make proper use of other photo-driven platforms. Instagram and Pinterest, for example, are strong mediums for showcasing photography, which is the most critical component of your marketing. Focus on presenting listing photos and short stories about your properties on these platforms while using Facebook more for making authentic connections in groups. “If you have great photos and a knack for storytelling, [Instagram is] a platform that’s made for you,” Listanski says.

Share more video content. Facebook favors serving video content—especially Facebook Live—to its users. If your videos are compelling and informative, you’ll likely end up in more of your followers’ feeds. Betti Russo, ABR, managing broker at Realty Executives Exceptional, REALTORS®, in Oakland, N.J., began a weekly Facebook video series in January focusing on topics such as FSBOs and vacation homes. In that time, her video views have grown from only a handful to about 1,100 per video. Though she also shares her videos on Instagram, YouTube, LinkedIn, Pinterest, and Twitter, “most of my traffic comes from Facebook,” Russo says. “What’s important is to be consistent. Have a plan and a schedule, and it becomes like brushing your teeth every day.”

Join a variety of Facebook groups. In addition to real estate groups, get involved in online communities centered on other topics that are relevant to you. This will give you an opportunity to be more authentic in your interactions—instead of selling yourself as a real estate pro—which is the purpose of social media anyway, says Katie Lance, a social media consultant focusing on real estate. “Join a local group on parenting or photography—nothing to do with real estate—and connect with people over things that are personal,” Lance says. “Remember that social media is a marathon and not a sprint.”

Provide extra value to make your posts more shareable. Even if your organic reach decreases, those who do see your posts will be more likely to share them with others if they offer educational takeaways for the audience. “Real estate professionals need to think beyond the marketing copy they have posted on the MLS or on their flyer and think more like a storyteller,” Lance says. For example, instead of posting a simple announcement about a new listing, offer some information about your client’s journey to get the home prepared for market, along with some practical tips for sellers. Your followers are more likely to share such a post with friends and family who may be preparing for a move.”

 

 

 

*Freed, Stacey. “Beat Facebook at Its Own Algorithm Game.” REALTOR® Magazine, July 2019, magazine.realtor/technology/feature/article/2019/06/beat-facebook-at-its-own-algorithm-game.

 

Boosting Vs. Facebook Ads

 

 

 

Have a question about boosting? Visit: https://www.facebook.com/business/help/240208966080581

Have a question about advertising? Visit: https://www.facebook.com/business/help/169249477193317

IMPORTANT! Facebook Ad Updates

A few months ago, we posted about Facebook’s new Anti-Discrimination rules for their advertising. An article was just released that detailed how these changes would affect real estate agents in particular.

We already know that, by federal housing laws, you cannot discriminate against people based on their race, color, religion, national origin, gender, disability and family status. When the Department of Housing and Urban Development (HUD) sued Facebook last year, Facebook responded by removing more than 5,000 targeting options.

Recently, they announced a complete overhaul of their ad targeting options that will remove most of the options that allows housing advertisers to discriminate knowingly or accidentally.

Facebook aims to implement changes by the end of the year, creating a separate portal to limit how much advertisers for housing, employment and credit can micro-target their audience. In addition, Facebook will remove the ability to exclude interests, require location targeting to cover a minimum 15-mile geographic radius, and limit the creation of Lookalike Audiences.

New Facebook Targeting Policy Rollout Timeline:

  • July 1, 2019: Product team will start testing the flows with a very small, randomly selected sample of advertisers.
  • Aug. 1, 2019: Open enrollment begins. Advertisers interested in self-selecting can note that they are running HEC ads targeted to people in the US and will be able to use the new experience with limited targeting options.
  • Sept. 1, 2019: Enforcement begins for all advertisers targeting people in the US with HEC ads. In Ads Manager, we’ll begin pausing any campaigns in using targeting that is no longer allowed with these changes.
  • By Dec. 31, 2019: Rollout and enforcement of restricted targeting options for other ads interfaces.

Facebook teams are still discussing exactly what they are going to consider a “housing” ad. They know for sure that specific listings ads will be subject to the new changes, but they are unclear if this will also be applicable to broader “brand” ads.

As we learn more, we will share that information with you here