August Market & Tech Stat

August’s Marketing & Tech Stat focuses on the demographics of home buyers. This would be good information to share with sellers who are interested in finding out who is dominating the current buyers market. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

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PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – August”.

Ad Master – Pros & Cons to Changing Videos

PROs: Here are a few reasons you might want to recreate your video:

1. You have added new images that you want in the video.

– Note: All images currently in your image file will appear in your video.

2. You have changed the order of your images.

– Note: All images appearing in your video reflect the current sort order of your listing  images.

3. You want to change the music.

– Note: Video music is applied based on your current VisTour music choice.

4. You have changed the basic parameters (beds/baths/etc.) in the profile block embedded in the video.

 

CONs: Here are a few reasons you might NOT want to change your video:

1. YouTube makes no connection from the previous video to the new video and all information from the previous video will be lost.

2. You lose your previous view count; the view count will start at zero on the new video.

– Tip: Keep a record of your old video view counts because the old video will no longer be accessible.

3. You void any previous links you’ve sent to the video.

 

Now that you have considered both sides to changing your video, click here for instructions on how to do so.

Ad Master – How to Change a Video

If you update your listing photos in the MLS, this update will automatically feed through to sites like your agent website, Homesale.com, Realtor.com, Zillow, Trulia, etc. However, the YouTube video does not. In order for you to update the YouTube video, you need to log into your Admaster account at https://admaster.databasedads.com, and complete the following steps:

1. Click on Inventory in the navigation menu bar, and select View Inventory

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2. Locate the listing and click on Online Tools

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3. Scroll down to the Video section and put a check mark in the box next to Create a New Video. NOTE: It may take up to 12 hours for the new video to become available, and this process cannot be reversed. Lastly, since the new video will replace the old video – the previous view count will be lost; the view count will start at zero on the new video.

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Before changing your video, click here to see the pros and cons to this process.

#LoveHomesale – Agent Video Contest

In an effort to spread the news about how beloved our company is, we are challenging you to #LoveHomesale. This video campaign is simple and gives you a chance to win prizes!

 What you could win:

Each Best of Office Video wins a branded cooler bag

Each Top Regional Video wins a $100 gift card

Top Company Video wins a 2019 BHHS Convention Registration (valued at $569) and $200 credit towards Virtual assistant

 How to enter:

1. Create a Videolicious video about why you love Homesale

2. Post it on your Facebook or Instagram account

3. Tag Homesale Realty and use the hashtag #LoveHomesale

 

Videos must be posted before August 28, 2018. For more information, instructions and video criteria, please visit www.homesale.com/lovehomesale.

 

Good luck everyone!

August Item of Value

This month’s item of value focuses on some last-minute vacation ideas before it’s time for the kids to go back to school. This would be a great article to share with any client for present or future use. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:August IOV 2018.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Marketing Resource Center and search August Item of Value.

#Hashtag

When posting on social media, using hashtags is an easy way to connect with your direct audience as well as other online communities that may be interested in your content.

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Often, you’ll see that an idea or concept is “trending.” These trends are usually started by a hashtag. Starting or being a part of a trending movement puts you in the eyes of the masses. Some of the most popular hashtags include #tbt (Throwback Thursday), #ootd (Outfit of the Day) and #blessed. These trending topics are fun ways to create an online gathering of like-minded peers or connect with people in similar life situations.

When you use hashtags, it puts you and your posts into a library of everyone who has also used that hashtag, making it easier for more people to see you. Take a minute to go to Instagram, Twitter or Facebook and find a post that uses hashtags. Click on any of the hashtags and you’ll be re-directed to a page dedicated to all of the posts that use that hashtag. People all over the world will be able to see your post, making you visible to more than just those who like your page or who are friends of your profile.

Hashtags are a great social media engagement tool, but don’t go overboard. You can add hashtags to everything you post, but be cautious with how many you use. Adding thirteen hashtags to a two-sentence post might be a little much. As a general rule, anywhere from one to four hashtags on any post is a reasonable amount. You want to keep people interested and capitalize on exposure, but you don’t want to oversaturate the online community with your content. If your posts appear too often, the audience can become immune to your profile and information.

Do some research into what certain hashtags mean so you are absolutely sure you know what you are aligning your personal and professional brand with. Most political and social issues manifest into trending hashtags on the internet; some recent ones include #MeToo and #TakeAKnee. It’s important to think these decisions through because you are not only representing yourself, but you are representing the company you are working for. No matter what your views are, it’s best not to engage in trending controversial debates because you, as a REALTOR®, are seen as a regular person and as a representative of Berkshire Hathaway HomeServices Homesale Realty.

Social media is a great tool and utilizing each and every aspect is the only way to truly capitalize on its benefits. Hashtags are a great step in reaching total utilization, but as with any great invention, you must be cautious with implementation. Happy hashtagging!