October Item of Value

This month’s item of value focuses on Halloween decorating ideas for your home. This would be a great article to share with any client who enjoys getting in the holiday and seasonal spirit. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:October 2018 IOV

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Marketing Resource Center and search October 2018 Item of Value.

There’s An App For That

With appointments, meetings, phone calls and personal life, how are you possibly supposed to keep track of it all? Well there may not be one singular app to organize every aspect of your life, but here are a few that can work in harmony to make sure things don’t start falling through the cracks.

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Evernote

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This comprehensive note-taking app allows you to attach articles, documents, audio or video files to notes that you took during a meeting or phone call. You can choose from the basic, premium or business version to fit your exact needs. With this app you can create notes, checklists or even put a notebook together for multiple notes, making sure everything you need is in one place.

 

 

Google Calendar

If you don’t have a Google account, it might be worth creating one just to reap the benefits of the Google calendar. The calendar can be shared with whomever you choose so everyone who has access can see the schedule for the rest of the group. This can help with avoiding scheduling conflicts and setting up meeting times. You can alter the reminder notification for each event to hours, days or even weeks before the event based on your preference.

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IFTTT

With your busy schedule, there might be tasks that you postpone frequently or even forget about. With IFTT, derived from the phrase “If this, then that…,” you can set rules for your media to do things for you. See the example graphic below. You can set a rule to get the weather report every morning at 7 a.m. so you can decide what to wear or you can have Twitter send out every Instagram post as an organic tweet to make social media engagement a breeze. There are thousands of programs you can incorporate in this app to make your life more hands off and less time consuming.

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September Market & Tech Stat

September’s Marketing & Tech Stat focuses on the time-saving benefit of texting. This would be good information to share with both buyers and sellers who are interested in current real estate communication trends. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

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PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – September 2018”.

Text Me!

As a REALTOR® you need to be accessible to your current and potential client base. A great way to do that is to provide your clients with permission to text you. Texting can be equally as professional and less time consuming than phone calls, especially if the client only has a quick question.

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The majority of Americans prefer texting over talking. In fact, texting has become the primary way Americans under the age of 50 communicate and 78 percent of people actually wish they could have text conversations with businesses. It can even help to increase good perceptions about you and your business. According to a report, 77 percent of consumers ages 18-34 and 64 percent of all consumers are more likely to have a positive impression of a company that offers texting. Plus, the response rate of a text message is over 200 percent greater than that of a phone call, Facebook ad or email.

 

As a society, we are always looking for ways to make our daily tasks more convenient and texting has been a huge help in accomplishing this goal. Being able to communicate directly with a business without going through operators and being put on hold is more appealing and convenient for consumers. They no longer have to carve a block of time out of their day to plan a phone call with a business. They can simply send a text when it’s convenient for them and have an ongoing conversation without disrupting their work.

 

Texting is also seen as a more personal form of communication than phone calls. Consumers feel more important knowing they are communicating directly with their intended party instead of having to fight through channels and being assigned a number in a line of awaiting callers. They want to feel as though they are getting personalized, individual attention and texting creates that virtual connection.

 

In a customer service focused career like real estate, you want to make sure you are doing everything you can to provide your clients with the best service possible. With the majority of consumers preferring texting over any other form of communication, implementing it could really elevate your business to the next level.

Tips for Increased Engagement on Social Media

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We’ve mentioned in previous blog posts how important it is to maintain social media accounts to engage with your clients, but it’s not enough to simply have the accounts, you need to create and grow relationships with your followers. Here are a few simple tips to increase your engagement on social media.

  1. Be Visual
    • They say pictures are worth a thousand words, and that statement couldn’t be truer when it comes to social media. Most people won’t take the time to read long posts, but they’ll stop and look at a picture. Be visually engaging with your followers. They don’t want to just read about you and what you are doing, they want to see it, too. Post pictures, graphics, gifs, videos or charts to get your posts in front of the eyes of more viewers.

 

  1. Be Interactive
    • In order to get comments, you need to post something that is comment inducing. Post polls, questions or mini quizzes for followers to answer. This interaction will foster dynamic relationships between you and your followers.

 

  1. Be Real
    • Like mentioned before in previous blogs, people don’t just want to see the same old business focused posts all the time. Switch it up with fun photos of you and your clients or your beloved pet. Followers want to know that there is a real person behind the profile. At the end of the day, they are hiring you, the person, so make sure they know who that is.

 

  1. Be Responsive
    • It’s not enough to just be interactive with your followers, you need to be responsive. When followers comment on something you have posted, like or comment back! Responding will encourage more and more people to comment because they won’t feel ignored. It’s not necessary to respond to every single person, but if you can hit around 50 percent, that is enough to keep the comments rolling in.

September Item of Value

This month’s item of value focuses on ideas to keep your family healthy during the back-to-school transition. This would be a great article to share with any client for present or future use. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:September IOV 2018.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Marketing Resource Center and search September Item of Value.