Time management is vital for successful agents

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to gcalendaret the most out of their business.

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to get the most out of their business. As agents often know full well that time is money, finding the best way to strategize in this regard can pay off.

Perhaps the biggest key to effective time management is being proactive about planning, according to Max Real Estate Exposure. After all, if agents aren’t spending time during their work days trying to figure out what to do next, they’re going to be making more efficient use of every hour of the day. In these cases it may be helpful to think about what kinds of goals agents want to accomplish over the course of a day, week or month, and use their experience to determine how long they think that should take them.

What comes next?
Once goals have been established and the time various tasks should take has been figured out, it’s wise to set the schedule for a given period of time. Agents have to determine whether they want to devote a large chunk of a given day to lead generation, for example, or if they want to break up that day with other activities such as online marketing work or following up with clients. Here, too, it might be wise to leave at least a little wiggle room, since it’s not always easy to predict how every effort is likely to proceed, or if things might crop up unexpectedly that deserve agents’ immediate attentions.

The fact is, though, that the more agents know what they “should be” doing at any given time, the more likely they will be to do so, and meet whatever goals they set for themselves in as timely a manner as possible.

Knowing the value
It’s also worth noting that there’s a
difference between being busy and being effective in whatever tasks are being undertaken, according to Inman. There’s plenty of work agents can do in a given day, but they need to think about how much closer that work gets them to achieving their goals, and exactly what an hour may be worth to them in terms of dollars and cents. That way, they can figure out whether they’re getting a maximum return on investment for every hour they spend on any task.

However, it’s also important to get a big-picture look at these tasks and see how they intersect. Moreover, it may be about keeping things simple. Agents who block off their time in advance may find that they’re juggling too many things at once to be truly effective at any one task, and that can erode the effectiveness of time spent on all tasks.

Having a clarity of vision when it comes to what needs to be done, and charting the right course for getting there, will often go a long way toward ensuring that agents are getting the most out of the time they spend on the job. That can translate into a happier lifestyle as an agent.

How can top agents boost their ROI when it comes to marketing?

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For real estate professionals, a solid return on investment for marketing is about more than just getting the most out of every dollar spent.

For real estate professionals, a solid return on investment from marketing is about more than just getting the most out of every dollar spent. It should also include a good return on the time being spent to prepare all the marketing materials. Fortunately, analytics may be able to help agents determine just how strong their ROI actually is.

The good news for agents is that there are plenty of options for not only getting their marketing materials in front of the people most likely to be enticed by them, but also examining just how effective those efforts have been, according to Inman. Facebook and other social media sites give advertisers like agents a bevy of tools they can use to determine just how effective every dollar they spend truly is, and this is especially true thanks to the ability to target ads to users in specific demographics or geographical areas.

Consider other types of returns
While ROI is often calculated in terms of dollars and cents, in today’s market it can come in other ways as well. For instance, when effective marketing turns into real estate sales, it’s easy to quantify; “I spent this much, and here’s how much I netted from that sale.” However, if that client then turns around and writes a glowing review online, it too can have a massive positive impact on future business, because consumers increasingly rely on customer reviews to make decisions about everything including which agent to work with.

Of course, it’s difficult to quantify just how much marketing activity is directly responsible for a positive review that, in turn, also leads to more business. However, gaining a direct lead from marketing activity can be a good indicator that their marketing efforts are paying off.

Can predictive data help?
Agents may also be able to benefit from using “big data” to cultivate predictive information that can inform more effective marketing, Inman noted, but acquiring big data often requires an additional investment. So the question for many agents becomes, “Is it worth it?” Many of these tools can use publicly available data to determine things like which area residents may be poised to buy or sell within a certain timeframe – which can certainly help to inform more direct marketing decisions that are more likely to pay off.

ROI should be continually evaluated to make sure that marketing efforts are effective and result in opportunities to connect with more clients.

August Marketing & Tech Stat

August’s Marketing & Tech Stat shows how being a large real estate company, with a high listing inventory, is a huge advantage for buyers. This would be good information to share with potential buyers who are starting their home search.

August 2017 Market & Tech-01Click the links below to access the corresponding items:

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – August 2017.”

August Item of Value

This months’ item of value is helpful for any clients that may be either downsizing or have a first time apartment style home. Share, email or mail this to your sphere and remind them that you are here for any move they need to make.

Click the links below to access the corresponding items:August IOV

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Market Resource Center and search Social Item of Value August 2017.

How should agents approach new tech purchases?

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In today’s market, smartphones are the lifelines for real estate professionals while conducting and managing their
day-to-day business. With our vast growth and rapid change in technology, mobile phones quickly become outdated. So how do agents know when and how to effectively swap out their current models for the next gen? And moreover, what emerging tech should they consider adding to their arsenal to continue to advance in the industry?

Agents who have had their iPhones or Androids for a few years at this point may be amazed by the technological advancements for smartphones that have come over the last few years. There are now so many more features, both in terms of apps and built-in hardware that it makes a smartphone purchase decision a little more complicated, but often necessary, according to Popular Science. Generally speaking, those who have had Android devices or iPhones may want to stick with what they’re used to, but those looking to make the switch have a lot to consider.

Comparing the options
It is not always easy for agents to go from one type of device to the other, but some agents can benefit from a change if need be. For instance, those who really give their phones a workout might need a stronger battery and a greater processor speed, while others might prefer higher-resolution screens or better cameras. Moreover, price is likely to be a factor as well, and what an agent has to pay for a new smartphone can vary widely based on a number of factors, including the kinds of upgrade incentives their service providers offer.

It might also be a good idea for agents to consider when they buy their smartphones. All new iPhones and some Android models are often released in the early autumn; therefore agents would benefit by waiting to upgrade their device during that time year.

Of course, when considering any such switch, it’s important to do as much research as possible to determine exactly which next-gen smartphone will meet an agent’s needs most effectively.

It’s not just hardware
Of course, agents rely on technology for a lot more than just what their smartphones provide, and as such it’s important to regularly
examine emerging software options that can help them get ahead as well, according to Fit Small Business. There are plenty of options out there that can help agents on multiple fronts: everything from lead generation and client relationship management to handling electronic signatures during the real estate sales process and building and maintaining a website.

It is also important to consider the budget they may have for such an option, whether it’s a monthly subscription payment for a specific type of software service, or the up-front cost of a more sizable one-time purchase. In either event, it’s also vital to weigh what kind of return on investment the software option is likely to provide. If it’s something that could pay for itself within a few months or a year, it’s probably a smart move for agents to adopt it.

July Market & Tech Stat

July’s Market & Tech stat shows percentages of home sellers by age and how that relates to the price of the homes they have sold. This would be good information to share with potential sellers who are interested in finding out what their home might be worth.

Click the links below to access the corresponding items:

July 2017 Market & Tech

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – July 2017.”