IMPORTANT! Facebook Ad Updates

A few months ago, we posted about Facebook’s new Anti-Discrimination rules for their advertising. An article was just released that detailed how these changes would affect real estate agents in particular.

We already know that, by federal housing laws, you cannot discriminate against people based on their race, color, religion, national origin, gender, disability and family status. When the Department of Housing and Urban Development (HUD) sued Facebook last year, Facebook responded by removing more than 5,000 targeting options.

Recently, they announced a complete overhaul of their ad targeting options that will remove most of the options that allows housing advertisers to discriminate knowingly or accidentally.

Facebook aims to implement changes by the end of the year, creating a separate portal to limit how much advertisers for housing, employment and credit can micro-target their audience. In addition, Facebook will remove the ability to exclude interests, require location targeting to cover a minimum 15-mile geographic radius, and limit the creation of Lookalike Audiences.

New Facebook Targeting Policy Rollout Timeline:

  • July 1, 2019: Product team will start testing the flows with a very small, randomly selected sample of advertisers.
  • Aug. 1, 2019: Open enrollment begins. Advertisers interested in self-selecting can note that they are running HEC ads targeted to people in the US and will be able to use the new experience with limited targeting options.
  • Sept. 1, 2019: Enforcement begins for all advertisers targeting people in the US with HEC ads. In Ads Manager, we’ll begin pausing any campaigns in using targeting that is no longer allowed with these changes.
  • By Dec. 31, 2019: Rollout and enforcement of restricted targeting options for other ads interfaces.

Facebook teams are still discussing exactly what they are going to consider a “housing” ad. They know for sure that specific listings ads will be subject to the new changes, but they are unclear if this will also be applicable to broader “brand” ads.

As we learn more, we will share that information with you here

April 2019 Market & Tech

April’s Marketing & Tech Stat focuses on how much of a purchase the average buyer finances. This would be good information to share with potential clients and current buyers so they can utilize our Homesale tools to find out how much they can afford. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

April_Market and Tech-01.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – April 2019”.

March 2019 Market & Tech

March’s Marketing & Tech Stat focuses on our Luxury Magazine’s success. This would be good information to share with potential clients so they can see the advantage their luxury property has with Homesale Realty. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

March_Market and Tech-01.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – March 2019”.

 

World’s Most Admired Companies

2019 Fortune's World's Most Admired Companies_Social Media.jpg

Berkshire Hathaway was just ranked as the 3rd most admired company in the world by Fortune Magazine. This would be great information to share to clients because it proves the strength and global integrity of our company.

Click here for a jpeg version of the graphic to share on social media.

Click here for a pdf version that can be emailed or printed and mailed to your sphere.

Click here to share as a blog article from AskHomesale.com.

 

Read the full article here: http://fortune.com/worlds-most-admired-companies/

Cloud CMA

new-cloud-cma-logo-1600x688

It’s finally here! Cloud CMA has been launched and here’s why you should be excited about it:

  1. Cloud CMA is more user friendly. With one click of a button, you can add comps from bright right into your presentation, you can change the order of your pages with a simple drag and drop and you can present using a tablet with the ability to swipe, pinch and tap through multiple comparable photos. Additionally, you can even create a CMA report right from your phone!

 

  1. It has the ability for personalization. With Cloud CMA, you can save report templates to be used in the future. It also has new, up-to-date template styles that will impress all of your clients no matter their taste. Cloud CMA gives you the ability to change theme colors, fonts and layouts.

 

  1. They provide ongoing support and new features. Cloud CMA is constantly updating and adding new features to make it more user friendly and adaptable to your individual needs. When you run into issues, Cloud CMA offers a variety of tools at your disposal to find the answers you need quickly and efficiently:

 

Now that you know all about Cloud CMA, it’s time for you to get started with your Cloud CMA account, which is now active!

  • There is no charge for use of Cloud CMA.
  • Your Login ID is the email address that you have listed in HomesaleCenter.
  • You can request a password reset by clicking here and following the simple instructions.

Once you have your password, you can access Cloud CMA by visiting http://cloudcma.com/ from any web browser on any internet ready device or click the Cloud CMA icon on Homesale Center.

Hootsuite is pretty sweet…

hootsuite_1106910254They tell you that you should be present on all social media platforms, but there aren’t enough hours in the day to be constantly updating each site. Do you wish there was a way that you could post to all of them at once? Well, you’re in luck!

I would like to introduce you to Hootsuite, an online tool that links all of your social media accounts together, making your life easier. With Hootsuite, you can post one message that will automatically be filtered to all of your social media pages. You can even save yourself a lot of time by scheduling posts to be distributed days, or even weeks, in advance.

Hootsuite takes it a step further and collects analytics on your posts and provides a report on your ROI. This helps you make sure that you are reaching your target audience and can help you determine which social media platform is getting the most results.

They offer three different plans, which allows you to choose what you need for your brand. If you’re not sure about Hootsuite, why not give their 30-day free trial a try? Social media is all about trial and error in order to figure out what works for you and your brand. Don’t be discouraged if it doesn’t work at first because gathering a following takes time.

If you would like to learn more about social media, you can attend the ACCELERATESM classes offered by our very own Homesale Career Development course. There are three elective classes, that anyone can attend, which deal with the topic of social media: Your Online Presence, Facebook Business and Embracing Video. For more information about these classes and a training schedule, visit http://www.homesalecareers.com/Accelerate.