Real Estate Info for Homesale Realty Agents
If you are one of those agents that doesn’t think social media can have an impact on your business, think again! Check out this graphic that charts the outrageous minute-by-minute statistics for a variety of popular social media platforms and lifestyle technologies.
You may or may not have heard of a recent trend called “dark mode,” where the colors of your phone are inverted. So, the background that is normally white is now black and the text that was originally black is now white.
Dark mode can be achieved in various ways – phone settings, app settings or installations. Dark mode is the it-thing right now, growing increasingly popular on several platforms, apps and devices, including Twitter, Instagram, Facebook Messenger, Samsung Galaxy smartphones, Google’s Chrome browser, Windows 10 and Apple’s iOS and MacOS software. Other platforms, like Facebook, are currently testing an update, but haven’t launched it yet.
A lot of users are switching to dark mode for various reasons. Not only does it reportedly ease the strain on your eyes, but it’s visually appealing as well. It’s also said to help prolong your battery life since less power is needed to support a brighter screen. So, what does this mean for you?
Since social media platforms, like Instagram, can be viewed in both dark mode and light mode, it’s important to start thinking about the content you are putting on your profile. For example, where an all-black graphic stands out really well in light mode, it doesn’t look so great when being viewed in dark mode.
Going forward, you should think about how your pictures and messaging will appear on both versions and adjust when necessary. It can be as simple as changing the background color or adding a colored border around a dark graphic so that it creates a barrier between your graphic and the dark platform background. If you are using emojis in tweets or Instagram captions, try to pick bright, colorful emojis and not darker ones to ensure that all of your followers will be able to see them.
Although Dark mode is increasing in popularity, that doesn’t mean that light mode is going anywhere. The classic look is still favored amongst a variety of users so it’s all about finding the balance between what will stand out on both versions.
If you have any questions about dark mode or how to adjust your marketing strategy to fit this new trend, email socialmedia@homesale.com.
October’s Marketing & Tech Stat focuses on the advantage sellers have when staging their home for sale. This would be good information to share with your current sellers and potential clients to show them how they can up their game and beat out the competition. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.
Click the links below to access the corresponding items:
PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.
JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.
Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.
You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – October 2019”.
