Category: Life as a Realtor

February 2020 Item of Value

This month’s item of value focuses on small preparation tips for spring. This would be a great article to share with your current and potential client base as a way to keep in touch and share helpful tips for getting a fresh start. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

Item of Value - February 2020

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Marketing Resource Center and search for February 2020 Item of Value.

Re-Engage with…AdWizard!

This month, we are focusing on re-engaging with our AdWizard program.

Homesale Realty is the ONLY local real estate company to advertise ALL of our Open Houses and New Listings at no cost to you. Using key demographics on social media, we reach consumers where they spend the majority of their time. The moment your listing is entered into the MLS, the ad creation begins. Within a short amount of time, the listing is visible to thousands of potential home buyers, capturing their attention and driving them right to your listing.

With just a few clicks, this platform also allows you to extend the ad we create for you or customize your own! You can create:

  • Just Listed/Just Sold
  • Open House
  • What’s Your Home Worth?
  • Agent Branding
  • And more!

AdWizard even generates reports that you can take to your seller and includes key information such as:

  • Number of people reached
  • Number of people who clicked for more information

 

Don’t miss out on this great tool that can help you elevate your business and win more listings!

AdWizard Training Materials:

 

Training Video:

https://www.youtube.com/watch?time_continue=2&v=pc937LPQa-0&feature=emb_logo

Flier:

http://dmgre.us/cdf/emu1zz9

Every minute of the day…

If you are one of those agents that doesn’t think social media can have an impact on your business, think again! Check out this graphic that charts the outrageous minute-by-minute statistics for a variety of popular social media platforms and lifestyle technologies.

technology-every-minute-of-the-day-2016.jpg

LIGHT vs DARK mode and What You Should Know for Social Media

You may or may not have heard of a recent trend called “dark mode,” where the colors of your phone are inverted. So, the background that is normally white is now black and the text that was originally black is now white.

Dark mode can be achieved in various ways – phone settings, app settings or installations. Dark mode is the it-thing right now, growing increasingly popular on several platforms, apps and devices, including Twitter, Instagram, Facebook Messenger, Samsung Galaxy smartphones, Google’s Chrome browser, Windows 10 and Apple’s iOS and MacOS software. Other platforms, like Facebook, are currently testing an update, but haven’t launched it yet.

A lot of users are switching to dark mode for various reasons. Not only does it reportedly ease the strain on your eyes, but it’s visually appealing as well. It’s also said to help prolong your battery life since less power is needed to support a brighter screen. So, what does this mean for you?

Since social media platforms, like Instagram, can be viewed in both dark mode and light mode, it’s important to start thinking about the content you are putting on your profile. For example, where an all-black graphic stands out really well in light mode, it doesn’t look so great when being viewed in dark mode.

Going forward, you should think about how your pictures and messaging will appear on both versions and adjust when necessary. It can be as simple as changing the background color or adding a colored border around a dark graphic so that it creates a barrier between your graphic and the dark platform background. If you are using emojis in tweets or Instagram captions, try to pick bright, colorful emojis and not darker ones to ensure that all of your followers will be able to see them.

Although Dark mode is increasing in popularity, that doesn’t mean that light mode is going anywhere. The classic look is still favored amongst a variety of users so it’s all about finding the balance between what will stand out on both versions.

If you have any questions about dark mode or how to adjust your marketing strategy to fit this new trend, email socialmedia@homesale.com.

October 2019 Market & Tech

October’s Marketing & Tech Stat focuses on the advantage sellers have when staging their home for sale. This would be good information to share with your current sellers and potential clients to show them how they can up their game and beat out the competition. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

October_Market and Techv2.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – October 2019”.