Go Global with Homesale

World_173610971.jpgAt the beginning of November, Berkshire Hathaway HomeServices expanded their international reach to include a partnership with London-based real estate office, Kay & Co. This is the company’s second European franchise after partnering with Rubina Real Estate in Berlin, earlier this year.

Berkshire Hathaway has stated that they hope to add more offices in Milan, Vienna and Dubai before the end of 2018. The company is also in apparent talks with prospective partners in Paris and Madrid as well as looking at a possible reach into Mexico City, Hong Kong and Tokyo, according to Gino Belfari, President and CEO of Berkshire Hathaway HomeServices.

 

What does this mean for Homesale?

As a Berkshire Hathaway HomeServices Homesale Realty agent, this means that your listings will go global. As more and more international partnerships are created, Berkshire Hathaway affiliates could receive more traffic. This incentive can be used to persuade clients who aren’t sure what agency to choose. At Homesale, we already have a substantial international reach, as can be seen below in the November Market & Tech Stat, but with more Berkshire Hathaway offices popping up, our reach could increase drastically.

For a luxury certified agent, these ongoing partnerships could be key to your success as well. Belfari stated that “with so many buyers of high-end properties coming from outside the U.S., it became essential for us to be able to say we were global.” Anyone moving to the United States could potentially be swayed by a company name they recognize as one from their home country.

We’re looking forward to seeing the impact these partnerships have on our company and what the future has in store for all of Berkshire Hathaway HomeServices affiliates.

 

To read the full article, click here.

New Feature Just For You!

At Homesale Realty, we believe that the quickest way to grow our company is to grow our people. That’s why we continually look to invest in resources that will promote your success with clients. We are excited to announce a new feature that has been added to the Active Listings page on HomesaleCenter.com.  The new feature displays the total number of inquiries on each of your listings, year to date. It is available to all agents, regardless of whether you have a website with us or not.

 

How to find this new section:

  1. Go to Homesale Center (Online.Homesale.com)
  2. On the left-hand side, click on the Listings tab
  3. Click Active Listings
  4. Lead Requests will be listed on the far-right side

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With this new feature, you can monitor the total number of lead requests each property receives throughout its listing duration. This number can be impactful for price reduction conversations, keeping track of the activity on your listings and when looking at new marketing strategies.

Soon you will see the number of lead requests per listing appear on the Seller Reports as well.

 

Additionally, we have re-worked the marketing button that appears on the Active Listings info page.

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With one click of the marketing button, you can send an ecard, print a flyer or set up a Seller Report. This small change can have a huge impact on your marketing strategy with potential buyers.

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Core Value #3: We Want to Earn Our Customers for Life

Our third Core Value centers around the idea that we don’t just want customers temporarily, we want them for life. This would be a great graphic to share with your clients as a way to demonstrate the company’s overall mission, while also reinforcing the positive way in which you conduct your business. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:3. Ad- Vertical_Tagline

Horizontal JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Vertical JPG Version: – You could also use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily access the video that coincides with this core value. Share it on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to HomesaleCareers.com where you’ll be able to view the video in full and select the social network you want to share it to.

To access an Ecard template for the Core Value #3, go to Marketing Resource Center and search Core Value #3 – Earn our Customers for Life.

Core Value #2: We Don’t Claim Success Until Our Customer Does

Our second Core Value centers around the idea that we don’t claim success until our customer does. This would be a great graphic to share with your clients as a way to demonstrate the company’s overall mission, while also reinforcing the positive way in which you conduct your business. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:2. Ad- Vertical_Tagline

Horizontal JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Vertical JPG Version: – You could also use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily access the video that coincides with this core value. Share it on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to HomesaleCareers.com where you’ll be able to view the video in full and select the social network you want to share it to.

To access an Ecard template for the Core Value #2, go to Marketing Resource Center and search Core Value #2 – We don’t claim success.

Core Value #1: We Set the Standard for Excellence

Our first Core Value focuses on setting the standard for excellence. This would be a great graphic to share with your clients as a way to demonstrate the company’s overall mission, while also reinforcing the positive way in which you conduct your business. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:1. Social Media

Horizontal JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Vertical JPG Version: – You could also use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily access the video that coincides with this core value. Share it on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to HomesaleCareers.com where you’ll be able to view the video in full and select the social network you want to share it to.

To access an Ecard template for the Core Value #1, go to Marketing Resource Center and search Core Value #1 – Set the Standard.

Like My Video – Agent Contest


Berkshire Hathaway HomeServices has just launched a new Like My Video Contest.  This contest will run May-June and gives you the chance to win hundreds of dollars in Chalk Digital ad credits or a HouseLens smartphone stabilizer.

 

Here are the details:

  • Use the BHHS Videolicious app to create a video—no longer than 90 seconds—that relates to the monthly theme. May’s theme is community.
  • Submit your community-themed video by May 16. Now that you’ve created your video, name it 1LMVLASTNAME, inserting your last name in the video title. Because Videolicious is automatically integrated with Marketing REsource, BHHS will take care of the rest. You can view the complete legal rules, including submission instructions, here
  • Encourage people to like your video! Each month, BHHS will choose the best five videos and post them on their Berkshire Hathaway HomeServices Facebook page. If your video is selected in the top five, you’ll want to reach out to your sphere of influence and ask them to like your video via the BHHS Facebook Page. Selected videos will have a full week to generate likes and the most-liked videos will win prizes! (Please note: if you post the video to your Facebook page, those likes won’t count. Only likes on the videos posted to the Berkshire Hathaway HomeServices Facebook page go toward the contest.)

 

The agent who creates the video generating the most amount of likes will receive a smartphone stabilizer from HouseLens (worth $320) and $500 worth of ad credit in his/her Chalk Digital account. The second-place video will receive $250 in his/her Chalk Digital account and the third-place video will receive $125 in his/her Chalk Digital video account.

Good luck everyone!