March 2019 Market & Tech

March’s Marketing & Tech Stat focuses on our Luxury Magazine’s success. This would be good information to share with potential clients so they can see the advantage their luxury property has with Homesale Realty. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

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PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – March 2019”.

 

World’s Most Admired Companies

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Berkshire Hathaway was just ranked as the 3rd most admired company in the world by Fortune Magazine. This would be great information to share to clients because it proves the strength and global integrity of our company.

Click here for a jpeg version of the graphic to share on social media.

Click here for a pdf version that can be emailed or printed and mailed to your sphere.

Click here to share as a blog article from AskHomesale.com.

 

Read the full article here: http://fortune.com/worlds-most-admired-companies/

Cloud CMA

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It’s finally here! Cloud CMA has been launched and here’s why you should be excited about it:

  1. Cloud CMA is more user friendly. With one click of a button, you can add comps from bright right into your presentation, you can change the order of your pages with a simple drag and drop and you can present using a tablet with the ability to swipe, pinch and tap through multiple comparable photos. Additionally, you can even create a CMA report right from your phone!

 

  1. It has the ability for personalization. With Cloud CMA, you can save report templates to be used in the future. It also has new, up-to-date template styles that will impress all of your clients no matter their taste. Cloud CMA gives you the ability to change theme colors, fonts and layouts.

 

  1. They provide ongoing support and new features. Cloud CMA is constantly updating and adding new features to make it more user friendly and adaptable to your individual needs. When you run into issues, Cloud CMA offers a variety of tools at your disposal to find the answers you need quickly and efficiently:

 

Now that you know all about Cloud CMA, it’s time for you to get started with your Cloud CMA account, which is now active!

  • There is no charge for use of Cloud CMA.
  • Your Login ID is the email address that you have listed in HomesaleCenter.
  • You can request a password reset by clicking here and following the simple instructions.

Once you have your password, you can access Cloud CMA by visiting http://cloudcma.com/ from any web browser on any internet ready device or click the Cloud CMA icon on Homesale Center.

Hootsuite is pretty sweet…

hootsuite_1106910254They tell you that you should be present on all social media platforms, but there aren’t enough hours in the day to be constantly updating each site. Do you wish there was a way that you could post to all of them at once? Well, you’re in luck!

I would like to introduce you to Hootsuite, an online tool that links all of your social media accounts together, making your life easier. With Hootsuite, you can post one message that will automatically be filtered to all of your social media pages. You can even save yourself a lot of time by scheduling posts to be distributed days, or even weeks, in advance.

Hootsuite takes it a step further and collects analytics on your posts and provides a report on your ROI. This helps you make sure that you are reaching your target audience and can help you determine which social media platform is getting the most results.

They offer three different plans, which allows you to choose what you need for your brand. If you’re not sure about Hootsuite, why not give their 30-day free trial a try? Social media is all about trial and error in order to figure out what works for you and your brand. Don’t be discouraged if it doesn’t work at first because gathering a following takes time.

If you would like to learn more about social media, you can attend the ACCELERATESM classes offered by our very own Homesale Career Development course. There are three elective classes, that anyone can attend, which deal with the topic of social media: Your Online Presence, Facebook Business and Embracing Video. For more information about these classes and a training schedule, visit http://www.homesalecareers.com/Accelerate.

Go Global with Homesale

World_173610971.jpgAt the beginning of November, Berkshire Hathaway HomeServices expanded their international reach to include a partnership with London-based real estate office, Kay & Co. This is the company’s second European franchise after partnering with Rubina Real Estate in Berlin, earlier this year.

Berkshire Hathaway has stated that they hope to add more offices in Milan, Vienna and Dubai before the end of 2018. The company is also in apparent talks with prospective partners in Paris and Madrid as well as looking at a possible reach into Mexico City, Hong Kong and Tokyo, according to Gino Belfari, President and CEO of Berkshire Hathaway HomeServices.

 

What does this mean for Homesale?

As a Berkshire Hathaway HomeServices Homesale Realty agent, this means that your listings will go global. As more and more international partnerships are created, Berkshire Hathaway affiliates could receive more traffic. This incentive can be used to persuade clients who aren’t sure what agency to choose. At Homesale, we already have a substantial international reach, as can be seen below in the November Market & Tech Stat, but with more Berkshire Hathaway offices popping up, our reach could increase drastically.

For a luxury certified agent, these ongoing partnerships could be key to your success as well. Belfari stated that “with so many buyers of high-end properties coming from outside the U.S., it became essential for us to be able to say we were global.” Anyone moving to the United States could potentially be swayed by a company name they recognize as one from their home country.

We’re looking forward to seeing the impact these partnerships have on our company and what the future has in store for all of Berkshire Hathaway HomeServices affiliates.

 

To read the full article, click here.

New Feature Just For You!

At Homesale Realty, we believe that the quickest way to grow our company is to grow our people. That’s why we continually look to invest in resources that will promote your success with clients. We are excited to announce a new feature that has been added to the Active Listings page on HomesaleCenter.com.  The new feature displays the total number of inquiries on each of your listings, year to date. It is available to all agents, regardless of whether you have a website with us or not.

 

How to find this new section:

  1. Go to Homesale Center (Online.Homesale.com)
  2. On the left-hand side, click on the Listings tab
  3. Click Active Listings
  4. Lead Requests will be listed on the far-right side

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With this new feature, you can monitor the total number of lead requests each property receives throughout its listing duration. This number can be impactful for price reduction conversations, keeping track of the activity on your listings and when looking at new marketing strategies.

Soon you will see the number of lead requests per listing appear on the Seller Reports as well.

 

Additionally, we have re-worked the marketing button that appears on the Active Listings info page.

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With one click of the marketing button, you can send an ecard, print a flyer or set up a Seller Report. This small change can have a huge impact on your marketing strategy with potential buyers.

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