Facebook Live

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Facebook Live is a video streaming service provided by Facebook that was rolled out to the masses in April of 2016. This tool can be a great asset for increasing your social media presence. Here are a few ways that you can incorporate Facebook Live into your everyday marketing plans.

Open Houses

Before the in-person open house, whether it’s a few days or a few hours beforehand, take some time to create a virtual open house event on Facebook. During the event, do a video walk-through of the house and talk about the different features and important information. Start outside and work your way inside, just like a buyer would. Make sure you feature the entire house and point out the property’s best qualities. At the end of the video, tell the viewers the date and time of the physical open house and invite them to come talk to you or see it in person.

Sneak Peaks

Have you been contracted to sell a house that hasn’t been listed or marketed yet? This is a great chance to do a sneak peak live video. Choose one interesting detail of the house and create a live video about it, teasing viewers about the next amazing property that is about to come on the market. Consumers feel special when they believe they are the first ones to know new information so this entices them to share the insight with friends.

Q&A

As a REALTOR®, you probably get the same questions frequently in your dealings with clients. One thing you can do to address these common inquiries is to do a live Q&A session with Facebook Live. During a Facebook Live session, people can comment in real time with questions and then you can answer them. Start the video with a list of predetermined questions that you’ve been asked previously. Soon the questions should be rolling in and you can respond during the session as they are asked.

For instructions and tips on how to use Facebook Live, you can visit the following sites:

How to Use Facebook Live – HubSpot

Go Live on Facebook – live.fb

Tips for Using Facebook Live – Facebook

Here’s How to Go Live… – DigitalTrends

Videolicious Offers New Features for Real Estate Agents

By now, you may have heard about the digital business tool Videolicious. This convenient platform provides users with the ability to quickly and efficiently create quality videos that not only help grow their business, but also connect them with their customers.

To the benefit of real estate agents, this tool now offers the Berkshire Hathaway HomeServices “Luxury Collection” mark. This mark is an easy way of letting customers know that the property at hand is recognized as a luxury collection property.

What about if you’re interested in adding your video to a listing in the MLS, but need to remove all of its branding? This tool can help you with that in just a few basic steps. Plus, it even offers an on-screen teleprompter to assist with scripted recordings.

Watch this video to learn how to utilize these simple, yet useful tools: