March 2019 Market & Tech

March’s Marketing & Tech Stat focuses on our Luxury Magazine’s success. This would be good information to share with potential clients so they can see the advantage their luxury property has with Homesale Realty. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

March_Market and Tech-01.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – March 2019”.

 

Cloud CMA

new-cloud-cma-logo-1600x688

It’s finally here! Cloud CMA has been launched and here’s why you should be excited about it:

  1. Cloud CMA is more user friendly. With one click of a button, you can add comps from bright right into your presentation, you can change the order of your pages with a simple drag and drop and you can present using a tablet with the ability to swipe, pinch and tap through multiple comparable photos. Additionally, you can even create a CMA report right from your phone!

 

  1. It has the ability for personalization. With Cloud CMA, you can save report templates to be used in the future. It also has new, up-to-date template styles that will impress all of your clients no matter their taste. Cloud CMA gives you the ability to change theme colors, fonts and layouts.

 

  1. They provide ongoing support and new features. Cloud CMA is constantly updating and adding new features to make it more user friendly and adaptable to your individual needs. When you run into issues, Cloud CMA offers a variety of tools at your disposal to find the answers you need quickly and efficiently:

 

Now that you know all about Cloud CMA, it’s time for you to get started with your Cloud CMA account, which is now active!

  • There is no charge for use of Cloud CMA.
  • Your Login ID is the email address that you have listed in HomesaleCenter.
  • You can request a password reset by clicking here and following the simple instructions.

Once you have your password, you can access Cloud CMA by visiting http://cloudcma.com/ from any web browser on any internet ready device or click the Cloud CMA icon on Homesale Center.

New Feature Just For You!

At Homesale Realty, we believe that the quickest way to grow our company is to grow our people. That’s why we continually look to invest in resources that will promote your success with clients. We are excited to announce a new feature that has been added to the Active Listings page on HomesaleCenter.com.  The new feature displays the total number of inquiries on each of your listings, year to date. It is available to all agents, regardless of whether you have a website with us or not.

 

How to find this new section:

  1. Go to Homesale Center (Online.Homesale.com)
  2. On the left-hand side, click on the Listings tab
  3. Click Active Listings
  4. Lead Requests will be listed on the far-right side

1st image

With this new feature, you can monitor the total number of lead requests each property receives throughout its listing duration. This number can be impactful for price reduction conversations, keeping track of the activity on your listings and when looking at new marketing strategies.

Soon you will see the number of lead requests per listing appear on the Seller Reports as well.

 

Additionally, we have re-worked the marketing button that appears on the Active Listings info page.

2nd image

With one click of the marketing button, you can send an ecard, print a flyer or set up a Seller Report. This small change can have a huge impact on your marketing strategy with potential buyers.

3rd image

Facebook Live

FacebookLive_1146777122.jpg

Facebook Live is a video streaming service provided by Facebook that was rolled out to the masses in April of 2016. This tool can be a great asset for increasing your social media presence. Here are a few ways that you can incorporate Facebook Live into your everyday marketing plans.

Open Houses

Before the in-person open house, whether it’s a few days or a few hours beforehand, take some time to create a virtual open house event on Facebook. During the event, do a video walk-through of the house and talk about the different features and important information. Start outside and work your way inside, just like a buyer would. Make sure you feature the entire house and point out the property’s best qualities. At the end of the video, tell the viewers the date and time of the physical open house and invite them to come talk to you or see it in person.

Sneak Peaks

Have you been contracted to sell a house that hasn’t been listed or marketed yet? This is a great chance to do a sneak peak live video. Choose one interesting detail of the house and create a live video about it, teasing viewers about the next amazing property that is about to come on the market. Consumers feel special when they believe they are the first ones to know new information so this entices them to share the insight with friends.

Q&A

As a REALTOR®, you probably get the same questions frequently in your dealings with clients. One thing you can do to address these common inquiries is to do a live Q&A session with Facebook Live. During a Facebook Live session, people can comment in real time with questions and then you can answer them. Start the video with a list of predetermined questions that you’ve been asked previously. Soon the questions should be rolling in and you can respond during the session as they are asked.

For instructions and tips on how to use Facebook Live, you can visit the following sites:

How to Use Facebook Live – HubSpot

Go Live on Facebook – live.fb

Tips for Using Facebook Live – Facebook

Here’s How to Go Live… – DigitalTrends

Videolicious Offers New Features for Real Estate Agents

By now, you may have heard about the digital business tool Videolicious. This convenient platform provides users with the ability to quickly and efficiently create quality videos that not only help grow their business, but also connect them with their customers.

To the benefit of real estate agents, this tool now offers the Berkshire Hathaway HomeServices “Luxury Collection” mark. This mark is an easy way of letting customers know that the property at hand is recognized as a luxury collection property.

What about if you’re interested in adding your video to a listing in the MLS, but need to remove all of its branding? This tool can help you with that in just a few basic steps. Plus, it even offers an on-screen teleprompter to assist with scripted recordings.

Watch this video to learn how to utilize these simple, yet useful tools: