Ad Master – Pros & Cons to Changing Videos

PROs: Here are a few reasons you might want to recreate your video:

1. You have added new images that you want in the video.

– Note: All images currently in your image file will appear in your video.

2. You have changed the order of your images.

– Note: All images appearing in your video reflect the current sort order of your listing  images.

3. You want to change the music.

– Note: Video music is applied based on your current VisTour music choice.

4. You have changed the basic parameters (beds/baths/etc.) in the profile block embedded in the video.

 

CONs: Here are a few reasons you might NOT want to change your video:

1. YouTube makes no connection from the previous video to the new video and all information from the previous video will be lost.

2. You lose your previous view count; the view count will start at zero on the new video.

– Tip: Keep a record of your old video view counts because the old video will no longer be accessible.

3. You void any previous links you’ve sent to the video.

 

Now that you have considered both sides to changing your video, click here for instructions on how to do so.

Ad Master – How to Change a Video

If you update your listing photos in the MLS, this update will automatically feed through to sites like your agent website, Homesale.com, Realtor.com, Zillow, Trulia, etc. However, the YouTube video does not. In order for you to update the YouTube video, you need to log into your Admaster account at https://admaster.databasedads.com, and complete the following steps:

1. Click on Inventory in the navigation menu bar, and select View Inventory

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2. Locate the listing and click on Online Tools

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3. Scroll down to the Video section and put a check mark in the box next to Create a New Video. NOTE: It may take up to 12 hours for the new video to become available, and this process cannot be reversed. Lastly, since the new video will replace the old video – the previous view count will be lost; the view count will start at zero on the new video.

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Before changing your video, click here to see the pros and cons to this process.

#LoveHomesale – Agent Video Contest

In an effort to spread the news about how beloved our company is, we are challenging you to #LoveHomesale. This video campaign is simple and gives you a chance to win prizes!

 What you could win:

Each Best of Office Video wins a branded cooler bag

Each Top Regional Video wins a $100 gift card

Top Company Video wins a 2019 BHHS Convention Registration (valued at $569) and $200 credit towards Virtual assistant

 How to enter:

1. Create a Videolicious video about why you love Homesale

2. Post it on your Facebook or Instagram account

3. Tag Homesale Realty and use the hashtag #LoveHomesale

 

Videos must be posted before August 28, 2018. For more information, instructions and video criteria, please visit www.homesale.com/lovehomesale.

 

Good luck everyone!

#Hashtag

When posting on social media, using hashtags is an easy way to connect with your direct audience as well as other online communities that may be interested in your content.

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Often, you’ll see that an idea or concept is “trending.” These trends are usually started by a hashtag. Starting or being a part of a trending movement puts you in the eyes of the masses. Some of the most popular hashtags include #tbt (Throwback Thursday), #ootd (Outfit of the Day) and #blessed. These trending topics are fun ways to create an online gathering of like-minded peers or connect with people in similar life situations.

When you use hashtags, it puts you and your posts into a library of everyone who has also used that hashtag, making it easier for more people to see you. Take a minute to go to Instagram, Twitter or Facebook and find a post that uses hashtags. Click on any of the hashtags and you’ll be re-directed to a page dedicated to all of the posts that use that hashtag. People all over the world will be able to see your post, making you visible to more than just those who like your page or who are friends of your profile.

Hashtags are a great social media engagement tool, but don’t go overboard. You can add hashtags to everything you post, but be cautious with how many you use. Adding thirteen hashtags to a two-sentence post might be a little much. As a general rule, anywhere from one to four hashtags on any post is a reasonable amount. You want to keep people interested and capitalize on exposure, but you don’t want to oversaturate the online community with your content. If your posts appear too often, the audience can become immune to your profile and information.

Do some research into what certain hashtags mean so you are absolutely sure you know what you are aligning your personal and professional brand with. Most political and social issues manifest into trending hashtags on the internet; some recent ones include #MeToo and #TakeAKnee. It’s important to think these decisions through because you are not only representing yourself, but you are representing the company you are working for. No matter what your views are, it’s best not to engage in trending controversial debates because you, as a REALTOR®, are seen as a regular person and as a representative of Berkshire Hathaway HomeServices Homesale Realty.

Social media is a great tool and utilizing each and every aspect is the only way to truly capitalize on its benefits. Hashtags are a great step in reaching total utilization, but as with any great invention, you must be cautious with implementation. Happy hashtagging!

Social Media Storm

Each generation has its own personality and, as a collective market, businesses change their advertising and selling practices to match those personalities. A report published by the National Association of REALTORS® in 2017 noted that the current largest share of home buyers are those 36 years old and younger, totaling 34 percent of the whole market, with the average age at 31. This age range, those between 22 and 37, is known as the Millennial generation. So the question becomes, how do we market to this generation?

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Social media is the gateway to capturing the attention of the Millennial generation. They are looking for more than just stale, outbound marketing. They don’t respond to magazine ads, direct mail campaigns or radio advertisements. Millennials require authentic, engaging marketing and the best way to do that is through social media.

Although Facebook is the mass favorite across the generational board, it is quickly being overtaken by Instagram as the Millennial generation’s favorite. They want to feel like they know who they are buying from because, for them, it’s just as important to love the seller as it is to love the product. This means you need to be authentically you. They don’t just want to see sales pitches and ads with every swipe of their finger because they’ll just keep on swiping. Millennials want to see you playing with your kids, enjoying a baseball game, having fun with friends and taking your dog for a walk.

They also want to know the purpose behind the product and how it relates to their values: memorable experiences and social identity. What good are you and your brand doing in the world? Do you volunteer for social causes, charities or foundations? Show them. Millennials see their identity as a personal brand and they want to align that with others who stand for something good.

Another huge factor is maintaining a diverse social media presence. Having multiple social media platforms stacked with followers is how you show that you are a successful brand. Word of mouth is a key component to how Millennials decide what brands to trust, and when a friend likes, follows, shares or retweets you or one of your posts, that is their version of word of mouth. Millennials are more likely to listen to a friend’s recommendation than a stranger’s on the internet. Engage them on every platform possible: Facebook, Instagram, Twitter, YouTube, Pinterest or Snapchat. Pick the outlets that are appropriate for your business and utilize them. Each platform can be tailored to a specific portion of your brand and using multiple outlets drives interest for Millennials because they want to understand the whole package.

For more tips on how to market to Millennials, click here.

July Market & Tech Stat

July’s Marketing & Tech Stat focuses on the increased success of online marketing for homes. This would be good information to share with sellers who are interested in finding out which outlets are best for capturing the widest audience. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:July 2018 Market & Tech-01.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – July”.