October Market & Tech Stat

October’s Marketing & Tech Stat showcases some of the reasons why buyers decide to purchase a new home. This would be good information to share with clients that are thinking of potentially buying and may want to discuss their reasons why with a real estate agent.

October 2017 Market & Tech-01Click the links below to access the corresponding items:

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – October 2017.”

August Marketing & Tech Stat

August’s Marketing & Tech Stat shows how being a large real estate company, with a high listing inventory, is a huge advantage for buyers. This would be good information to share with potential buyers who are starting their home search.

August 2017 Market & Tech-01Click the links below to access the corresponding items:

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – August 2017.”

What helps make a real estate blog stand out?

HouseBlockOnKeyboard

More real estate professionals have come to understand the value of blogging to help push their sites up local search rankings and gain more traction with would-be buyers and sellers. However, there are certainly elements that separate a good blog from a great one. When agents know the difference, they can really unlock new potential for their web content to be shared and – potentially – connect with future clients.

The good news is there are plenty of little add-ons for blogs that can help them stand out from the crowd, above and beyond what even planned, well-written posts already provide, according to Real Estate Tech News. For one thing, it’s vital to have SEO-monitoring apps attached to your blog platform so that any posts are optimized to improve their standing among local real estate site rankings. Likewise, having the power of Google Analytics to see how visitors find each blog post – and the site overall – can help improve traffic as well.

Getting in touch
Beyond the basics, though, the point of a real estate blog is usually to both highlight current listings and entice potential clients to fill out contact forms so you know how to get in touch with them. Apps like Ninja Forms, MailChimp for WordPress, Constant Contact and more will achieve that end fairly easily.  Keep in mind, there are many options, so it would be wise to experiment a little bit and figure out which one works best for your specific needs.

Finally, it’s absolutely crucial to install a widget that optimizes your site for viewing on all devices, and mobile in particular. Because a growing number of home shoppers begin their search online using a smartphone, the ability to scale a site automatically to match whatever screen they’re using is a must.

Making it look good
Meanwhile, it’s also a good idea to consider the benefits of finding the best possible blog design that highlights just how beautiful the listings are, and one that makes the words pop off the screen as well, according to Athemes. While some WordPress themes cost money, many are available for free and can make content as shareable as possible. Of course, because these themes are available to everyone, it’s vital to find one that’s not being used by another local competitor already.

Consider the lifestyle you want to convey in your theme. Many themes are customizable to an almost unbelievable extent, while others are more basic and allow you to simply pick color schemes, fonts, and so forth. How far you want to take the level of customization should depend on your personal web expertise, but most themes are very user-friendly and therefore some experimenting will help you get acclimated. After that, you may be able to “set it and forget it.”

Remember, even one well-designed blog post can be the thing that helps a potential client – whether buying or selling – decide to do business with you. This kind of power to drive real estate sales should never be underestimated.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

January Marketing & Tech Stat

This month’s Marketing & Tech Stat shows a few key marketing stats from 2016 that show how our reach has expanded on various platforms. This is a great infographic to show potential sellers all the ways we market our listings!

Click the links below to access the corresponding items:

Market&TechGraphic-January2017.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – January 2017.”

 

Highlighting benefits of selling with a real estate professional can convert FSBO’s

shutterstock_52831720Data suggests an increasing number of people who want to sell their homes are going the “for sale by owner” route. After all, they think the market so significantly benefits sellers that real estate sales basically push themselves through. Of course, long-time real estate professionals know better, but it’s not always easy to get FSBO sellers to see the other side of the story.

Given the growing popularity of FSBO efforts these days, it might be wise for real estate agents to shift their strategies when it comes to reaching property owners as a means of helping both themselves and those hopeful sellers.  Often, the decision to go FSBO comes because consumers don’t fully understand the value – even in today’s seller-friendly market – of having an experienced agent to lean on throughout the sales process.

How to get them onboard
With this new reality in mind, showing off why working with an agent is beneficial should be job No. 1 for any agent trying to cut into the number of FSBOs in their areas. Perhaps the biggest solution here is that agents know what consumers often don’t: How to properly price and market a home. While owners may feel properties sell themselves, they might not know where to actually begin when it comes to setting an asking price or getting the word out that a property is up for sale. That’s where an agent’s years of experience can go a long way.

Further, agents can often highlight their value by letting owners know exactly how many homes they’ve helped sell in the past year or six months, which can be especially important when agents aided in sales of homes similar to what FSBOs are trying to put on the market. That kind of effort may show sellers that agents know exactly what they’re doing when it comes to properties with similar features.

Show off potential issues FSBOs face
Meanwhile, if homeowners think selling their properties is easy, pros may also want to highlight how working with an agent pays for itself in terms of peace of mind, let alone dollars and cents, according to long-time real estate professional Sharon Harkness. For example, sellers simply may not think about how they’re going to have to wade through oceans of paperwork or how much they will have to do to properly market a home in the first place. And even if they can connect with prospective buyers through things like online listings, actually dealing with those shoppers can come with a lot of ups and downs.

Showing off the fact that when it comes to these issues, owners often just don’t know what they’re getting themselves into, can help to dissuade them from going the FSBO route. An agent’s job in selling a home is hard work, and owners typically not only benefit from it in terms of not putting in hundreds of hours of work, but also when it comes to saving money on marketing their properties and getting higher sales prices.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

#LoveisHome Sweepstakes

Homesale Agents,

Realtor.com is running an Agent Social Media Contes with some pretty sweet prizes now until February 21st!!!

Capture

 

Directions:

  1. Take photo of what you love about your home or an image of your newest client outside of their new home
  2. Then share the photo on Twitter or Instagram using #LoveIsHome and tagging @realtorpro.  Also, be sure to tag @HomesaleRE on twitter and @HomesaleRealty on Instagram.

 

The #LoveIsHome Contest has a grand prize of $1000, 1st prize of $500, and ten 2nd prizes of $100. You have until 5pm on February 21st to enter for a chance to win!