October Market & Tech Stat

October’s Marketing & Tech Stat showcases some of the reasons why buyers decide to purchase a new home. This would be good information to share with clients that are thinking of potentially buying and may want to discuss their reasons why with a real estate agent.

October 2017 Market & Tech-01Click the links below to access the corresponding items:

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – October 2017.”

Fall email marketing may be key to boosting real estate sales activity

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Email newsletters are a great way for real estate professionals to keep clients up to date with the market, even after activity cools in the fall. However, it is important to ensure the information in those email blasts is pertinent to the current housing situation, and encourages would-be clients – whether buyers or sellers – to get into the market even as attentions may be turning elsewhere.

One of the smartest things agents can do at this time of year is not necessarily highlight how strong the market is, but rather how much they are able to help clients on both the buying and selling sides of the real estate sales process, according to Forbes article, Robert Reffkin, founder and CEO of the technology-driven real estate company Compass. Agents should always look to highlight their personal expertise, but as the market chills, that experience may become an even more important differentiating factor.

Find what works
The good news for agents is that it’s becoming easier for them to determine which aspects of their marketing resources are resonating with prospective clients. This gives the ability to really hone in on the kind of messaging that helps them forge connections with their clients, and turn those into potentially years-long relationships.

Agents should take the time to carefully examine these issues and determine what’s leading to clicks and calls and what isn’t, and use that data to inform future decisions about email marketing that focuses on agents’ personal brands.

A stronger return on investment
Agents may wish to scale back the volume of email messages they send out this time of year. That gives them the chance to put together better content in each email blast, which could be more effective in terms of grabbing people’s attention and click through to an agent’s website. These sorts of “lead magnets” could include checklists that help people understand when it may be the right time to buy or sell, or other helpful info given the current market that could prove valuable for anyone looking to get into the market.

Agents need to be able to adjust their marketing frequently to meet the trends they are encountering in the course of their daily work. The more attuned to these issues they can be through careful examination of their marketing strategies and results, the more likely they will be to generate greater success in the long run.

October Item of Value

This months’ item of value focuses on some great ways to decorate the home for the autumn season. This would be a great article to share with a recent home buyer looking to spruce up their new home. Share, email or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:October IOV

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Market Resource Center and search Social Item of Value October 2017.

September Market & Tech Stat

September’s Marketing & Tech Stat focuses on the reasons people decide to buy their first home. This would be good information to share with potential buyers who are new to the home purchasing process.

Septemper 2017 Market & TechClick the links below to access the corresponding items:

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – September 2017.”

How to Succeed in Real Estate

How to Succeed in Real Estate

Want to become a real estate agent? Coaching and training are essential aspects of building a successful real estate career.

No matter if you are new to real estate or launching a fresh leg of your journey, one thing will become clear quickly: A winning mindset is essential to success. That means confidence, clarity, and focus.

Still, it’s important to understand “mindset” isn’t just telling yourself nice things in the mirror. In fact, this feeling of certainty – of knowing you can handle whatever this career throws at you – comes from many aspects of your personality and training.

Here’s how to become a real estate agent with a winning mindset:

Remember, You Are Helping People
Why a career in real estate? Simply, lots of professionals don’t really have a chance to help others make positive changes in life. Real estate experts are different: You play a key role in helping your clients achieve an important life milestone. For many of them, home ownership is the “American dream.” That alone should give you a boost when the going gets tough.

Confidence Comes from Preparation
Everyone is going to have days when they run into problems. The key is that you have “done the homework” and don’t get stumped when these situations pop up. The more you learn about real estate–and your local market in particular–the more you will be able to come through when it counts. Read up, network, and see what’s working for your colleagues.

Everything is a Learning Opportunity
Worst case scenario: You make a mistake that has a tangible effect on a client’s house-hunt. Of course, you should do everything you can to set things right and navigate those troubled waters. But, here’s the key: You learn more by diving in and letting yourself own those situations than you do by shrinking back. “Lessons learned” can give you unique real estate insights.

It Is Never Too Soon to Teach
Mentoring is a huge part of success in real estate. Those who are just joining the profession will get on their feet the fastest when they can learn from those who’ve been where they are. Real estate agents who are hitting their stride should start sharing information about their specialties. Learning how to explain topics to others will make you more effective in the long run.

Set Goals, Reach for Them, and Build Momentum
Whether you’re working as part of an agency or on your own, there will always be more for you to do. The key is to set goals that are plausible, but still call for you to stretch. An attainable, yet meaningful goal will keep you moving forward. Be flexible and try not to get too bogged down in process: Instead, ask yourself: What will reaching this goal really mean for me?

Give Every Client Your A-Game
Once you have been through a few dozen clients, you will start to see situations that seem routine. Always bear in mind that every client has a story and specific goals. Your ability to build rapport and trust with your client is what sows the seeds for success in the long run: After all, they will be the ones referring friends and family to you in the future.

Join BHHS Homesale Realty and you’ll have abundant opportunities to put these ideas into practice. We focus on providing education, technology, and tools that will help you become a real estate agent with confidence and a winning edge. Contact us to learn more.

September Item of Value

This months’ item of value is a great resource for clients that have children now back to school, and maybe are in need of a new study space in their home. Share, email or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:September IOV

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Market Resource Center and search Social Item of Value September 2017.