At the beginning of November, Berkshire Hathaway HomeServices expanded their international reach to include a partnership with London-based real estate office, Kay & Co. This is the company’s second European franchise after partnering with Rubina Real Estate in Berlin, earlier this year.
Berkshire Hathaway has stated that they hope to add more offices in Milan, Vienna and Dubai before the end of 2018. The company is also in apparent talks with prospective partners in Paris and Madrid as well as looking at a possible reach into Mexico City, Hong Kong and Tokyo, according to Gino Belfari, President and CEO of Berkshire Hathaway HomeServices.
What does this mean for Homesale?
As a Berkshire Hathaway HomeServices Homesale Realty agent, this means that your listings will go global. As more and more international partnerships are created, Berkshire Hathaway affiliates could receive more traffic. This incentive can be used to persuade clients who aren’t sure what agency to choose. At Homesale, we already have a substantial international reach, as can be seen below in the November Market & Tech Stat, but with more Berkshire Hathaway offices popping up, our reach could increase drastically.
For a luxury certified agent, these ongoing partnerships could be key to your success as well. Belfari stated that “with so many buyers of high-end properties coming from outside the U.S., it became essential for us to be able to say we were global.” Anyone moving to the United States could potentially be swayed by a company name they recognize as one from their home country.
We’re looking forward to seeing the impact these partnerships have on our company and what the future has in store for all of Berkshire Hathaway HomeServices affiliates.
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