As a REALTOR® you need to be accessible to your current and potential client base. A great way to do that is to provide your clients with permission to text you. Texting can be equally as professional and less time consuming than phone calls, especially if the client only has a quick question.
The majority of Americans prefer texting over talking. In fact, texting has become the primary way Americans under the age of 50 communicate and 78 percent of people actually wish they could have text conversations with businesses. It can even help to increase good perceptions about you and your business. According to a report, 77 percent of consumers ages 18-34 and 64 percent of all consumers are more likely to have a positive impression of a company that offers texting. Plus, the response rate of a text message is over 200 percent greater than that of a phone call, Facebook ad or email.
As a society, we are always looking for ways to make our daily tasks more convenient and texting has been a huge help in accomplishing this goal. Being able to communicate directly with a business without going through operators and being put on hold is more appealing and convenient for consumers. They no longer have to carve a block of time out of their day to plan a phone call with a business. They can simply send a text when it’s convenient for them and have an ongoing conversation without disrupting their work.
Texting is also seen as a more personal form of communication than phone calls. Consumers feel more important knowing they are communicating directly with their intended party instead of having to fight through channels and being assigned a number in a line of awaiting callers. They want to feel as though they are getting personalized, individual attention and texting creates that virtual connection.
In a customer service focused career like real estate, you want to make sure you are doing everything you can to provide your clients with the best service possible. With the majority of consumers preferring texting over any other form of communication, implementing it could really elevate your business to the next level.