When posting on social media, using hashtags is an easy way to connect with your direct audience as well as other online communities that may be interested in your content.
Often, you’ll see that an idea or concept is “trending.” These trends are usually started by a hashtag. Starting or being a part of a trending movement puts you in the eyes of the masses. Some of the most popular hashtags include #tbt (Throwback Thursday), #ootd (Outfit of the Day) and #blessed. These trending topics are fun ways to create an online gathering of like-minded peers or connect with people in similar life situations.
When you use hashtags, it puts you and your posts into a library of everyone who has also used that hashtag, making it easier for more people to see you. Take a minute to go to Instagram, Twitter or Facebook and find a post that uses hashtags. Click on any of the hashtags and you’ll be re-directed to a page dedicated to all of the posts that use that hashtag. People all over the world will be able to see your post, making you visible to more than just those who like your page or who are friends of your profile.
Hashtags are a great social media engagement tool, but don’t go overboard. You can add hashtags to everything you post, but be cautious with how many you use. Adding thirteen hashtags to a two-sentence post might be a little much. As a general rule, anywhere from one to four hashtags on any post is a reasonable amount. You want to keep people interested and capitalize on exposure, but you don’t want to oversaturate the online community with your content. If your posts appear too often, the audience can become immune to your profile and information.
Do some research into what certain hashtags mean so you are absolutely sure you know what you are aligning your personal and professional brand with. Most political and social issues manifest into trending hashtags on the internet; some recent ones include #MeToo and #TakeAKnee. It’s important to think these decisions through because you are not only representing yourself, but you are representing the company you are working for. No matter what your views are, it’s best not to engage in trending controversial debates because you, as a REALTOR®, are seen as a regular person and as a representative of Berkshire Hathaway HomeServices Homesale Realty.
Social media is a great tool and utilizing each and every aspect is the only way to truly capitalize on its benefits. Hashtags are a great step in reaching total utilization, but as with any great invention, you must be cautious with implementation. Happy hashtagging!