Social Media Storm

Each generation has its own personality and, as a collective market, businesses change their advertising and selling practices to match those personalities. A report published by the National Association of REALTORS® in 2017 noted that the current largest share of home buyers are those 36 years old and younger, totaling 34 percent of the whole market, with the average age at 31. This age range, those between 22 and 37, is known as the Millennial generation. So the question becomes, how do we market to this generation?

SocialMediaSticks_193013642.jpg

Social media is the gateway to capturing the attention of the Millennial generation. They are looking for more than just stale, outbound marketing. They don’t respond to magazine ads, direct mail campaigns or radio advertisements. Millennials require authentic, engaging marketing and the best way to do that is through social media.

Although Facebook is the mass favorite across the generational board, it is quickly being overtaken by Instagram as the Millennial generation’s favorite. They want to feel like they know who they are buying from because, for them, it’s just as important to love the seller as it is to love the product. This means you need to be authentically you. They don’t just want to see sales pitches and ads with every swipe of their finger because they’ll just keep on swiping. Millennials want to see you playing with your kids, enjoying a baseball game, having fun with friends and taking your dog for a walk.

They also want to know the purpose behind the product and how it relates to their values: memorable experiences and social identity. What good are you and your brand doing in the world? Do you volunteer for social causes, charities or foundations? Show them. Millennials see their identity as a personal brand and they want to align that with others who stand for something good.

Another huge factor is maintaining a diverse social media presence. Having multiple social media platforms stacked with followers is how you show that you are a successful brand. Word of mouth is a key component to how Millennials decide what brands to trust, and when a friend likes, follows, shares or retweets you or one of your posts, that is their version of word of mouth. Millennials are more likely to listen to a friend’s recommendation than a stranger’s on the internet. Engage them on every platform possible: Facebook, Instagram, Twitter, YouTube, Pinterest or Snapchat. Pick the outlets that are appropriate for your business and utilize them. Each platform can be tailored to a specific portion of your brand and using multiple outlets drives interest for Millennials because they want to understand the whole package.

For more tips on how to market to Millennials, click here.

July Market & Tech Stat

July’s Marketing & Tech Stat focuses on the increased success of online marketing for homes. This would be good information to share with sellers who are interested in finding out which outlets are best for capturing the widest audience. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:July 2018 Market & Tech-01.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – July”.

 

The REALTOR® Chameleon

Lizzard_333399797.jpg

Buying houses can be a confusing and intimidating process. Most clients think they know what they want, but soon come to find out that may not be the case. They don’t understand the market like you do so they are relying on you to help them navigate it.

The most basic aspect to a job as a REALTOR® is customer service. You are serving your clients to help them achieve their dream. In order to provide excellent service, and be a successful REALTOR®, you need to modify and adapt your service style to each kind of client you encounter.

First-time

First-time home buyers are generally excited individuals who may not know everything. The extent of their understanding could be that they want a house and they know how much the bank will give them. This is where you, as their agent, need to educate and guide them. Make sure they understand the process, the different costs and the current market. Teach them how to compromise and help them work through figuring out deal breakers and determining what can be changed. With first-time home buyers, you need to be the teacher and mentor.

Highly Involved

Some buyers want to do everything, and that’s okay. You can offer advice and guidance, but don’t overcrowd their already busy mind. If they have done research and are comfortable making decisions on their own, be the support. Cheer them on and be someone for them to bounce ideas off of, but don’t try to take over. They’ll want to talk about everything involved with the process so come prepared with information to bring them quickly up to speed. When dealing with these highly-involved clients, you need to be the support and informant.

Polar Opposites

Every now and then you’ll deal with a couple that simply cannot agree. He wants a Victorian style and she wants a craftsman, or he wants a townhouse and she wants a single-family home with seven acres of land. Whatever the case is, as the REALTOR®, you need to become the mediator. You have to get them to come to terms and find a compromise. Help them work through their vision of what their future holds and guide them through deciding what they really want. Searching for houses that can be a good compromise between each individual’s wants can take extra time on your part. When it comes to these bickering partners, you’re going to have to transition into therapy mode to find a happy medium.

High Society

When you get a client that is blessed with a large budget, show them the endless possibilities. Show them low end budget houses that they can renovate to their heart’s content and show them high end budget houses that have amenities that they never thought possible. Show them small houses with lots of land and show them large houses on smaller plots. This is where you can shine as a REALTOR® and impress your clients with the house of their dreams. With clients whose budget is as high as the sky, you’ll turn into the greatest showman.

Humbled Roots

These are the clients who budget and penny-pinch and sometimes still have trouble making ends meet. Your job is to make them feel as though they are rich. No matter how small the budget, show them the best properties you can find. Treat them like royalty and talk up the houses they can afford. Give them ideas on small projects they can take on in the future to make a house even better. Show them that a happy life doesn’t necessarily mean a large house. Be honest about the budget constraints, but don’t make them feel inferior. When clients don’t have a lot to work with, you’ll need to be the budget-conscious cheerleader who can get the biggest bang for their buck.

Core Value #6: We Think and Act With a Sense of Urgency.

Our sixth Core Value centers around the idea that we think and act with a sense of urgency because your time is important. This would be a great graphic to share with your clients as a way to demonstrate the company’s overall mission, while also reinforcing the positive way in which you conduct your business. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.
Click the links below to access the corresponding items:
6. Ad- Vertical_Tagline.jpg

Horizontal JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Vertical JPG Version: – You could also use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily access the video that coincides with this core value. Share it on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to HomesaleCareers.com where you’ll be able to view the video in full and select the social network you want to share it to.

To access an Ecard template for the Core Value #6, go to Marketing Resource Center and search Core Value #6 – Think & Act

Core Value #5: We Believe the Quickest Way to Grow Our Company is to Grow Our People

Our fifth Core Value centers around the idea that we support ongoing education and training so we can grow together. This would be a great graphic to share with your clients as a way to demonstrate the company’s overall mission, while also reinforcing the positive way in which you conduct your business. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.
Click the links below to access the corresponding items:5. Ad- Vertical_Tagline.jpg

Horizontal JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Vertical JPG Version: – You could also use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily access the video that coincides with this core value. Share it on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to HomesaleCareers.com where you’ll be able to view the video in full and select the social network you want to share it to.

To access an Ecard template for the Core Value #5, go to Marketing Resource Center and search Core Value #5 – Grow Together

July Item of Value

This month’s item of value focuses on a few ways homeowners can make their next summer party a success. This would be a great article to share with new and seasoned homeowners looking to be the most popular house in the neighborhood. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:July IOV 2018.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Marketing Resource Center and search July Item of Value.