June Market & Tech Stat

With the right maintenance, your home appliances can last you many years. June’s Market & Tech stat shows the average lifespan of a few common appliances. This would be good information to share with all homeowners, especially those looking to sell in the future.

Click the links below to access the corresponding items:

June 2017 Market & Tech

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – June 2017.”

PA House Passes New Legislation

We always want to make sure you stay up to date with the latest legislation in the world of real estate. Please take a moment to review the below links on a recent bill that was passed in Pennsylvania.

RELRA-Testimony-JL-860x316

PAR provides supporting testimony in favor of RELRA amendments

House Bill No. 863

The best agents should be able to anticipate their clients’ needs

Agent Couple Hand Shake

While real estate isn’t always an easy business, the agents with the most success tend to have it because they make the job look easy. With this in mind, real estate professionals may want to take some time to consider where they fall behind with their work, and what can be done to overcome those obstacles. Often, the biggest issues faced when it comes to dealing with clients can be remedied with the right strategies.

One of the most important skills agents can bring to the table is the ability to explain to their clients what to expect next, throughout the real estate sales process, according to Inman. When people know what’s required of them, and what’s likely to happen in the near future, there are far fewer issues that can arise for agents or their clients to deal with. And while that won’t stop every potential issue, it just helps everyone involved be more prepared on an ongoing basis.

Lessons from childhood
Famously, the Boy Scouts’ motto is, “Be prepared,” and that’s an attitude agents should take to heart. While issues aren’t going to arise most of the time, whether they’re on the client’s side or coming from across the table, having contingency plans in place to make sure they’re not caught off-guard and know exactly what to do is vital. While it’s perfectly understandable for clients who have been thrown a curve ball to become a little wary, they’re likely to be impressed by agents who can take the pitch with aplomb and still knock the sale out of the park.

In general, when an agent can take any potential hurdle in stride and deliver results with as little stress as possible, there is a greater probability for clients to stick with that agent for future real estate needs. They’re also more likely to recommend that agent to friends and family who are looking to buy or sell.

Get ready to pivot
At the same time, though, it’s also vital for agents to be willing and able to shift their tactics when the situation calls for it, Inman further noted. Not every client is the same, and the sales process can certainly come with some unexpected bumps in the road. The ability to meet clients’ needs when it comes to everything from explaining the sales process and adequately preparing them for it is obviously vital. But when people have different preferences for how agents contact them, walk them through these processes, and so on, agents have to be prepared for anything.

As a consequence, flexibility is key in all aspects of the real estate game. As agents gain experience they’re simply going to be able to respond to each unique situation with more grace. However, being well-versed in a number of different approaches to the same goals is what’s likely to keep real estate pros successful for many years to come.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

Experts believe the home shopping season will remain highly competitive

ForSaleSign_136157789

Demand in the housing market is at the highest levels in years, and real estate agents are helping clients navigate the competition. This is true whether their clients are buyers or sellers, because each may face unique hurdles that they may not have had to deal with before.

It should come as no surprise to any agent that the dynamics in the housing market today are starkly different from what they were even a year ago, but it might take some extra effort to adapt to current conditions. Home prices keep going up, and that’s a trend that’s expected to continue for some time to come, according to the latest Case-Shiller national home price index. Moreover, prices aren’t just rising, they’re also rising more quickly than they did in the recent past, thanks to buyer enthusiasm at the start of the spring buying season.

What do these conditions mean?
The rising cost of buying a home creates some unfamiliar situations for agents. Buyers now have to contend with higher prices and mortgage rates that have risen in the past several months, resulting in additional costs that could stretch into the tens of thousands of dollars over the life of a loan. On the other hand, some buyers are willing to take the additional hit, thanks to the improving economy. This may be particularly true of first-time buyers who are eager to get into the market.

But many current homeowners may not want to sell, due to rising mortgage rates. Many locked in extremely affordable terms with refinances in the wake of the recession, when rates fell into the range of 3.25 percent. Those historically beneficial rates could combine with concerns about buying in this hyper-competitive market to keep owners in their homes despite the huge demand they’re likely to encounter as they sell their own properties.

These are serious issues for agents to consider as they try to help clients through the real estate sales process. Consequently, it’s a good idea to reassure clients that today’s conditions are still fairly affordable in comparison with historical norms, and action as soon as possible will help them lock in better deals than they’re likely to face even a few months from now.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

6 Backyard Party Ideas to Enjoy this Summer

As we come to the start of June, everyone is thinking about summer vacations, kids being out of school, and time outdoors. As you spend the long summer nights hosting barbecues and bonfires, transform your back yard into another living space. We’ve got you covered with some great ideas!

Click the links below to access the corresponding items:June IOV

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Market Resource Center and search Social Item of Value June 2017.

Using Technology to Build Your Real Estate Business

BHS-tech-careers-blog

The most successful real estate agents today know that leveraging the right technology will both make life easier and lead to better results. While we can all agree on some of the most important technological tools, the beautiful thing about real estate careers is that everybody finds their own unique ways to use those tools. Training, education and technology are at the core of what we do at BHHS Homesale Realty and today we’re going to review some of the most important technological tools that real estate agents are using to succeed right now.

Leveraging Real Estate Technology Means More Productivity and Fewer Headaches

The biggest thing to remember about real estate technology is that there are many different ways to use each tool. Social media is perfect for engaging, interacting and building relationships on a one-on-one level, but it’s also a great place for paid marketing. When you join BHHS Homesale Realty, our goal is to provide you with the best real estate technology, and the knowledge to unlock its full potential.

  • Constant Contact – Real estate clients like convenience, and that includes being able to contact you through their preferred channels. Make sure you have a presence on major social media sites like Facebook, Twitter, and LinkedIn, so that people can reach you through social. Check your email frequently, and consider using instant messaging apps to make communication even easier.
  • A Guided Tour – Video home tours are already very popular among online audiences, and it’s only a matter of time until virtual reality tours follow suit. These engaging, immersive tours are great because they allow the audience to feel like they’re touring the home in person, even if they’re actually located halfway across the country. For video tours, the technology already exists to make DIY recording and editing much easier, so you can create professional quality video without professional costs.
  • On-Demand Information – Both real estate agents and real estate clients now have access to more information than ever before, as long as they know where to look. If you want clients to value your website as a real estate resource, it’s important to provide an easy, feature-rich MLS search so that they can browse homes in their terms. There are few better ways to keep real estate clients coming back for more.
  • Relationship Management – On the agent side, that on-demand information comes in the form of customer relationship management (CRM) software, which automatically records and stores key information on clients. CRM makes it easier to manage relationships without digging through piles of paperwork, and helps you time your marketing to fit the client’s purchasing process. If you are taking on a new client from another agent, CRM also makes it very easy to get up to speed.
  • Expanding Your Influence – Whether you want to expand your influence in real estate circles or become the local real estate expert that people in your community turn to, today’s technology provides plenty of tools to grow your influence. Create video content, blog posts and appealing images to expand your social media footprint. Your content also functions as a great advertisement because it is an opportunity to demonstrate your real estate expertise.