According to a 2017 report by the National Association of REALTORS®, the largest group of home buyers, at 34%, are under the age of 36. Pair this, with the fact that 59% of Instagram users are aged 18-29, it’s no wonder that real estate agents are using Instagram to connect with younger clients.
How can you use Instagram effectively to boost your leads and sales?
1) Use appealing visuals
Instagram is all about great visuals. It is important to create fabulous eye candy for your followers. Every photo or video you post should be clear and not blurry, well-lit and visually appealing. Use a smartphone, tablet or digital camera that produces high quality images.
For photos, make use of Instagram’s filters to create a mood or story about your particular style. It’s best to stick with one or two filters to keep your style consistent. However, don’t go too crazy with filters when you are posting listing photos. They should be close to actual color.
If you want to get creative with text and designs, check out these free design and photo editor apps: Canva, PicMonkey, Qwik or Studio.
Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos. Try creating videos that include your photo and contact information, as well as, company branding by using Videolicious. This app is easy to use, and makes professional-looking videos with music, narration, video, and slideshows of photos.
2) Share client testimonials
Great personal experiences are the cornerstone of your real estate business. Since 88% of consumers trust online reviews, this will help you make a good first impression when prospective clients are deciding who they want as their REALTOR®. Plus, millennials are significantly more likely than older generations to be influenced by their friends’ social media posts. Video testimonials enable your existing clients to share their story. Photos of significant moments in the sales process like receiving the keys at settlement, standing in front of their new house, and a thankful hug after putting up the Sold Sign (like this picture below) show that your clients are the center of your focus.
3) Feature Your Listings and Open Houses
It’s been said a picture is worth a thousand words and a video is worth a million. Beautiful photos and compelling video of your new listings or open houses engage potential home buyers. Plus, you can add a location to your post, which makes it easier for mobile users to find the property. Always include key features, info, and maybe even a little humor like this post:
4) Show the Real You
Instagram is social media. Millennials want authenticity. They enjoy seeing you playing with your kids or grandkids, going on vacation, or sharing activities you like to do outside of work. Infuse your Instagram with posts that show the real you. While you may be helping them to buy or sell a house, at heart, it’s YOU and your personality that sells. They want to know, like and trust you. Sharing your interests and finding things in common with you, helps them feel connected. So go ahead, share great images of you that reflect your personality! Funny? Show your humor. Athletic? Show yourself in action. Giving? Share pics of you volunteering in the community. Family oriented? Share family photos. Sports fan? Show that Penn State Pride:
5) Be the Local Expert
Buyers moving into a new area want to know all the hot spots: restaurants, shopping, areas of interest, and places and events that only the locals know. Sharing pictures of your town, neighborhoods, local events and local areas of interest give buyers a glimpse into the community. Who better to be the expert in the area, than an agent that works and lives right there?
6) Use Hash Tags
Do you want to get noticed by those outside your circle? Hashtags are a powerful way to connect. Hashtags allow users to find you. Here are a few popular hashtags:
- By Location – #lancasterpa, #baltimore, #harrisburgpa
- Listing characteristics – #luxuryliving #condo #fixerupper
- Popular real estate hashtags: #realestate, #realestatelife, #listings, #openhouse, #homeforsale, #justsold
- Generally popular hashtags: #love, #photooftheday, #beautiful, #smile, #instagood
These are just a few. Search GetHashtags to find more.
Caution: don’t include too many hashtags, as you might come across as spammy. Instagram allows up to thirty, but stick with just the ones that are appropriate for your post.
With a little bit of creativity and your own unique style, you can create a visual display of who you are, what you do, and how you can serve potential clients. Ultimately, Instagram can help you engage with younger buyers and sellers, resulting in a boost in your business.