Working with an agent can reduce stress for buyers and sellers

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As the spring buying season arrives, real estate professionals often find the demands on their time and attention pulling them in a number of different directions. However, staying focused on the task at hand – that is to say, facilitating real estate sales – is not only vital for their business, but also for helping buyers and sellers through what can sometimes be a stressful process.

There are a number of worries that can arise during the sales process, no matter which side of it they happen to be on. Consequently, agents would be wise to prepare their clients for any number of eventualities that might arise.

How to help sellers
One of the biggest aspects of the sales process that can be problematic for sellers – is pricing a home, according to Excel Real Estate Experts. Agents typically have plenty of experience with pricing in the marketplace, while most homeowners understandably do not. Therefore, agents would do well to take the time to explain how they have valued a home and why, not only setting a price point but also talking about the impact that outside issues can have a property’s price.

It might also be wise to set both a realistic aspirational price, and a fallback position that will still allow homeowners to come out ahead. Those who don’t have much experience selling a property may not know everything that goes into asking prices, but experienced agents who can assuage their concerns and help them to better understand the ins and outs of proper pricing are most likely to have success and reduce their selling clients’ stress levels.

How to help buyers
The good news for sellers is that demand for properties in many markets is so high that some homes may appear to sell themselves. On the flip side of that, is that buying clients will likely have to face bidding wars for the properties they want, according to Atlantic Bay Mortgage Group. However, agents can help to reduce stress for these shoppers as well, by carefully explaining how the process typically proceeds and what they can do to best prepare themselves for each step of the way.

The first aspect of preparation for buyers is to understand the maximum amount they will be able to pay, and agents along with a trusted mortgage professional, may be able to help them get a better understanding of what affordability means for them. Agents should probably also keep in mind that while the sales process is old hat for them, it’s not always the case for many buyers and sellers. As such, a little empathy and a good amount of advice can go a long way for all involved.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

Look to other industries for marketing inspiration

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While many real estate professionals typically rely on tried-and-true industry methods of marketing their services, there’s something to be said for thinking outside the box. While old industry standards are well-known and often-used because they work, it can sometimes be a good idea to look to the way other types of professionals or businesses market their services. That can help provide new inspirations that agents might need as this year’s buying season arrives.

One of the big emerging trends in marketing is going digital-only, and while that might not be the best strategy for real estate agents looking to connect with would-be buyers and sellers of all ages, there are still good ideas to harvest from this new trend, according to digital marketing critic Gabriel Shaoolian, writing for Forbes. One of the big ideas that’s permeating digital marketing now is the need to get as personal and innovative as possible. What this means is that agents should be marketing themselves as local experts and tailoring their efforts to what their current or past clients have expressed the most interest in.

How can this be done?
One great method for connecting with clients in this way is by holding Facebook Live events that are advertised across various social media channels. While some agents are starting to hold these events for open houses, experts also say it can be wise to do so for something as simple as a question-and-answer session about a number of topics, including the real estate industry, what an agent’s job entails, the best way to buy and sell in today’s market and even local recommendations.

Along similar lines, agents that focus on sending out social media blasts that address similar topics via Snapchat might have a better time connecting with young clients in particular. The trick here will be to find a social media tone that works and feels natural. That will help create an authentic and enthusiastic feel to any digital marketing efforts.

What about the real world?
Meanwhile, agents can also find inspiration in the way online-only companies market themselves offline, according to Tech.co. Of course, many of these companies rely on the same kinds of traditional advertising methods that may be old hat to those in the real estate game, like newspaper ads, local signage and so on. However, one area where these online businesses may be able to provide a little more of an edge to agents is through what some call “event marketing.”

This means that putting down a little bit of money to host a small event – even something as simple as a fun fair for kids in the office parking lot – can attract a lot of attention from passersby and help to get an agent’s name and face out there. Being ready to talk to people about how agents’ expertise can help to ease the stress of the real estate sales experience is wise here, of course, but if the name of the game is just to get the word out as the buying season gets underway, this is a great place to start.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

March 2017 Market & Tech

This month’s Marketing & Tech Stat focuses on some key facts about how people go about financing for a home purchase. This can help identify what home-buying behaviors your clients may have.

Click the links below to access the corresponding items:

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PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – March 2017.”

Agents can get ahead with an ‘app audit’

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Millions of people use a lot of apps in their everyday lives, but real estate professionals might be able to boost their productivity with a careful review of their current options. There are many apps available that can boost users’ efforts to save time and energy, so it’s always a good idea to do a yearly “app-audit” to determine if there are any new apps that offer new efficiencies for business that’s always on the go.

Taking the time to carefully evaluate which apps are being used for real estate-related efforts most often, and how effective they actually are is an ongoing process. For instance, many real estate pros are constantly in need of scanning functionality – and there are plenty of apps – including Scannable – that can scan and automatically crop everything from business cards to receipts, according to Real Estate Tech News.

Increasing efficiency and organization
Likewise, many agents may need scheduling and task management assistance. There are apps that can now automatically, with the help of artificial intelligence, schedule appointments for agents so they don’t conflict with other engagements they’ve already made. Similarly, apps can help create customized lists that help agents check off a number of tasks they need to complete on their way to a larger goal.

Agents can also use apps that help ease the signing process by allowing for eSignatures, build databases, find industry news and more. Often all it takes to unlock these kinds of organizational powers is to carefully evaluate the tasks that need efficiencies, and then do some basic research to see if there’s anything out there that would meet those needs.

What’s the goal?
When trying to find new apps that work for their current and evolving needs, agents need to think about a number of factors, including how to increase personal productivity, ability to communicate with colleagues or clients, and increase engagement with your sphere, according to Fliplet. To that end, it might also be wise to look into apps that can provide information about the local market and the area in general in order to stay on top of the latest developments.

After all, the more you can do to demonstrate a powerful command of local issues – not just related to the real estate aspects of the market – the more likely you’ll engage with would-be buyers and sellers on a deeper level. That, in turn, can not only assist in generating new opportunities that lead to more real estate sales as the buying season gets underway, but also result in strong word of mouth that can help you stand out from your competitors.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

Spring Cleaning Tips

Spring is almost here! It’s time to open your windows, freshen up your home, and plan your outdoors spaces for summer. If you have any recent buyers, this would be a good resource to share with them as they prepare their new home, or sellers looking to spruce up for the season!

Click the links below to access the corresponding items:march-iov

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.