Crafting an updated sales strategy for 2017

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With the new year finally here, real estate professionals may be wise to take the quieter winter months to assess their plans for when the spring buying season starts to heat up. With this in mind, considering the ways the 2017 real estate market will differ from the one seen in recent years is vital, and any steps taken to better handle those changes will likely result in a number of benefits for agents, buyers, and sellers alike.

Plan for the 2017 market
The first thing to remember is that in many ways, the national housing market is now back to pre-recession norms, but many buyers and sellers may still be lingering in recovery mode, according to analysis of 2017 market from PricewaterhouseCoopers. This is particularly true when it comes to housing affordability, because the twin factors of mortgage rates and home prices are on the rise.

Get it down on paper
Those who tend to experience the most success over the course of a year are those who put in the most preparation, often before it even begins, according to business strategist Gord Collins. The fact is that most of the year follows somewhat predictable patterns in local markets, and as a result, carefully crafting a business plan isn’t hard to do. Making sure to carefully record the steps that seem most prudent can be a good guide for the rest of the year because whenever questions arise about what needs to be done – whether it’s revamping a website or boosting social media presence – an annual business plan is something an agent can always return to.

Figuring out your budget
A big part of any successful attempt to set a sales strategy at this time of year is figuring out how to properly budget for the year. Sitting down and devoting a few hours to such an effort will likely pay off over the course of 2017, but there are a few basic things to keep in mind when doing so, according to Agent Edu. The first and most important is to look at local trends and determine the best way in which each ad dollar can be spent, based on anecdotal and more tangible data from a number of sources. After that, it’s important to determine how much is going to be spent on advertising for the whole year, and how each month’s budget plays into that.

Finally, it’s important to get down to the nitty-gritty of ad streams. Some agents might find it useful to put money into search engine or social media ads, while others could get a greater benefit from real-world signage. This depends heavily on demographics in their area, how established they may already be in their markets, and a number of other factors. And as always, these efforts should typically be undertaken in addition to the time they’re devoting to the free marketing social media platforms provide.

There are many ways to give your 2017 sales and marketing strategy a boost – with a clear focus on one or two new tactics, you may find yourself tracking a new course of success in the coming year.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

January Marketing & Tech Stat

This month’s Marketing & Tech Stat shows a few key marketing stats from 2016 that show how our reach has expanded on various platforms. This is a great infographic to show potential sellers all the ways we market our listings!

Click the links below to access the corresponding items:

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PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – January 2017.”

 

Master multiple tech options to boost real estate sales

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While the key to marketing is to be visible, it might not always be possible to be as “out there” as you’d like. With this in mind, it’s vital to keep up with the latest trends in emerging technology to highlight home features in a way that will appeal to would-be buyers.

For instance, wearable tech, like smartwatches, have started to gain a bit of traction among consumers, especially younger ones. As a result, it may be possible to incorporate these devices into online real estate marketing in a unique way, according to Inman. Some small drones now come with technology that allows them to “lock on” to a smartwatch or other wearable device and follow the wearer around. This technology may make it possible to give virtual guided tours of listings, using drones to guide the buyer through the property.

Other emerging technology
In addition, you could apply similar ideas to video tours compiled for virtual reality-enabled devices. This type of equipment can work for something as simple as a smartphone with a connected headset and can go a long way toward allowing a user – perhaps one who cannot attend an open house – to virtually walk through a listing and get a near-interactive experience.

Likewise, even those who can attend an open house may be able to get in on the virtual experience with a technology known as “augmented reality.” Many agents may have seen this tech reach immense popularity already with the popular Pokémon GO! smartphone app. In that game, the phone’s camera superimposes Pokémon into real-world settings, allowing users to feel like they’re catching Pokémon in their own neighborhoods.

Other tech companies are now undertaking similar efforts that could have an application in real estate: AR would allow people to superimpose furniture and other accessories into spaces at an open house to better personalize the experience. This way, they can get a clearer feel for what a home would look like when it is more suited to their tastes. That capability alone could revolutionize the way open houses work within the next several years.

Getting proactive
The key for real estate agents when it comes to utilizing this kind of technology might be getting out in front of local trends, according to Real Estate Weekly. Because technology like AR and VR is often somewhat inexpensive to implement, it can be wise to at least invest a few hundred dollars in these options or at least play around to see if they work for boosting sales.

“Technology has gone from something that can help you to something that is necessary,” Zvi Band, founder and CEO of Contactually, said at a recent real estate conference, according to the site.

Agents can use emerging technology to make themselves stand out from the competition and get an edge in local sales.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

January Item of Value

Being a few days into the New Year, many people like to set goals for what they hope to accomplish in the months to come. This month’s graphic can be used to give your clients helpful tips on improvements they can make to their home in the New Year. It would make a great Facebook post or can even be printed out as a flyer.

Click the links below to access the corresponding items:january-iov

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.