October 2016 Marketing & Tech Stat

This month’s Marketing & Tech Stat features key facts from various homeowner ages and how they view real estate. This is great content to help better relate to and connect with clients whether they are Millennials or Baby Boomers.

 

Click the links below to access the corresponding items:markettechgraphic-october2016

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market and Tech Stat – October 2016.”

Highlighting a home with great photos and video

diningroom-2

Multimedia is crucial to marketing a home these days, as consumers want to really get a feel for a property before they even show up for an open house. As such, real estate professionals would do well to make sure they photograph and record everything like the pros to make online visitors feel like they get an up-close and personal look at a property.

Typically, when people shop for a home online, the pictures are going to be what draws them in initially. Agents know this to be true in general, but experts say industry-standard practices when it comes to photography and taking video might need to be spruced up a little bit to make a property for sale stand out, according to Trulia. In these cases, it might be wise to rely on the services of a professional photographer or videographer, or at least the same kind of equipment they would use, like professional cameras and tripods, rather than just taking pictures with a smartphone. The latter can limit your options for improving a photo in post-production.

Next-level tips
One of the big trends in real estate photography is to use drones to get aerial photos and videos, and if properties have scenic back yards, swimming pools or other water features that would show up well in this type of media, then those devices can be a great resource, the report said. However, if the areas around a home leave a little to be desired, even if it’s a neighbor’s yard, including those photos or videos isn’t necessarily a must. Likewise, within a home itself, there are bound to be some features that could use a little handiwork before a sale, they don’t necessarily have to be included in a photo or video tour.

Instead, it might be wiser to focus on a home’s attractive interior features. That photographic effort should probably include pictures with lots of natural light. It would be wise for agents to ask owners which parts of the house get the most light and at what times of day. Even if this is a photography project that takes several hours, getting the right kinds of photos can pay off by boosting the value of a real estate sale.

What else do pros do?
One of the big tips photographers recommend taking photos of a home’s nicer features from angles rather than head-on, Inman advised. This can help make a photo appear more “three-dimensional” even if it’s just on a smartphone or computer screen. And in general, the more pictures of each feature, the better off agents will be when it comes to finding the one that highlights exactly how beautiful a fireplace, breakfast nook or back porch can be.

Finally, it’s also a good idea to digitally touch up even the nicest photos before being posted. In much the same way as photo shoots involving models go through a round or two with photo editing software. Without going overboard, cleaning up a few elements of even the best shots can go a long way toward making pictures pop for their intended audience.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

Fall can be a great season for Real Estate Sales

fall-yard

School is back in session nationwide, and that occasion is typically seen as the unofficial start of autumn. For real estate professionals, that might come as a stark contrast, because the summer buying season usually keeps them busy. However, recent analysis shows that fall might actually be the best time for many bargain-hunters to hit the market, because home prices tend to get more affordable around this time of year.

Just last autumn, an examination of home sales over a 15-year period starting in 2000 found October was typically the month in which buyers got the biggest discounts on asking prices, according to the industry data firm RealtyTrac. The average discount shoppers found October was about 2.6 percent below asking, outstripping the savings seen in winter months like December, January, and February.

The analysis even narrowed things down to the best day to buy: Oct. 8. On that day, the average buyer from 2000 to 2015 enjoyed a discount of 10.8 percent. That date came in ahead of Nov. 26, New Year’s Eve, Oct. 22 and Oct. 15, all of which saw average discounts of at least 9.1 percent.

What’s the big savings driver?
So the question many agents or brokers may have is, “Why do prices drop at this time of year?” Industry experts say there can be any number of factors involved, depending on where people live, how hot the market had been previously, and so on. All of these issues have a big impact on the number of and savings granted by real estate sales, so it’s important for brokers or agency owners to encourage their agents to stay active at this time of year.

October can be a prime buying season because the amount of daylight dwindles, but days are still relatively long for much of the month. In addition, the weather in most parts of the country cools, but not enough to deter people from showing up to an open house. Interestingly, warmer climates like the Southeast or Southwest, which tend to see a lot of “snowbirds” from northern states, sometimes see increased buying activity in the fall as people look to lock in deals so they can move before another winter begins.

Why should buyers act soon?
One of the biggest considerations here is that when people keep their homes on the market in the fall, sellers get more motivated, according to Trulia. Typically, they don’t want to deal with the dearth of shoppers that comes during and after the holiday season and may be a little more flexible when it comes to issues even beyond the sales price. For example, they might be more accommodating when letting buyers choose their move-in dates.

Industry experts also note those who buy nearer to the end of the year also get the benefit of shopping for new homes while holiday sales are going on. That can help them save a bit of money after they move in as well. Consequently, the more agents can do to highlight all the benefits of shopping throughout the fall, the better off both they and their clients are likely to be when it comes to finding the right home at the right price.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

Cozy up Your Home this Fall

The fall season is officially here! And as the weather gets cooler and the leaves begin changing, people begin to look for ways to spruce up their homes with fall decor. Check out our latest Monthly Item of Value for simple home decor tips for the fall season.

october2016iov

Click the links below to access the corresponding items:

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version – You could use this graphic by saving it to your phone and uploading directly to instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.