A Social Media Cheat Sheet for REALTORS

This article originally appeared on RISMedia’s Housecall Blog and can be found here.

By Matt Banner

As time goes on, the realm of social media is constantly changing. Real estate agents use visually heavy platforms like Instagram consistently, so it’s always beneficial to stay on top of any changes coming down the pipeline.

Today we’ll look at five crucial tips that will help you elevate your presence on social media. We’ll follow that with a full infographic that shows the best times and days to post, along with image sizing guides.

1. Create Posts about Your Area
Taking pictures of listings in your neighborhood or famous landmarks will generate buzz about that area. It’s a great way to get people asking about the house in the photo.

2. Post about Local Events
Another great way to promote your local area is to post about events that showcase the liveliness and culture of your area.

3. Congratulate New Homeowners
Without mentioning full names, you can show that you care by posting a photo of the keys (or something subtle) and congratulating the new homeowners. It’s a nice touch that people will appreciate.

4. Start a Blog
If you’re having trouble finding things to post, why not start a blog? That way, you can create posts to share on your social media pages. You don’t need to write articles either; you can post pictures on your blog or create galleries.

5. Post Your Listings
The biggest rule on social media is to post 80 percent non-business posts and 20 percent promotional content. Within that 20 percent, showcase your new home listings.

Your presence on social media is crucial as a real estate agent. Use the infographic below to learn all the secrets behind successful pages on today’s top platforms, and tell us the secrets of your success in the comments section below!

Social-Media-Image-Sizing-Cheat-Sheet

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