A Social Media Cheat Sheet for REALTORS

This article originally appeared on RISMedia’s Housecall Blog and can be found here.

By Matt Banner

As time goes on, the realm of social media is constantly changing. Real estate agents use visually heavy platforms like Instagram consistently, so it’s always beneficial to stay on top of any changes coming down the pipeline.

Today we’ll look at five crucial tips that will help you elevate your presence on social media. We’ll follow that with a full infographic that shows the best times and days to post, along with image sizing guides.

1. Create Posts about Your Area
Taking pictures of listings in your neighborhood or famous landmarks will generate buzz about that area. It’s a great way to get people asking about the house in the photo.

2. Post about Local Events
Another great way to promote your local area is to post about events that showcase the liveliness and culture of your area.

3. Congratulate New Homeowners
Without mentioning full names, you can show that you care by posting a photo of the keys (or something subtle) and congratulating the new homeowners. It’s a nice touch that people will appreciate.

4. Start a Blog
If you’re having trouble finding things to post, why not start a blog? That way, you can create posts to share on your social media pages. You don’t need to write articles either; you can post pictures on your blog or create galleries.

5. Post Your Listings
The biggest rule on social media is to post 80 percent non-business posts and 20 percent promotional content. Within that 20 percent, showcase your new home listings.

Your presence on social media is crucial as a real estate agent. Use the infographic below to learn all the secrets behind successful pages on today’s top platforms, and tell us the secrets of your success in the comments section below!


July 2016 Marketing & Tech Stats

MarketTechGraphic-July20165.jpgMobile is an essential part of real estate. It has moved far beyond the point of being just a trend and has secured its place in the world of marketing, business and the lives of everyday people. 94% of your buyers are using a website at some during their home search and over 61% of Homesale.com’s traffic is coming from a mobile device.

This tells us that we need to keep our focus on mobile – and we do. Encourage your circle of contacts to list with a company who knows the power of mobile marketing and tell them how you and the company put it to work for THEM.


Download this as a PDF here.

Download the JPG version here.

Share this from our Ask*Homesale blog to your social media profiles by scrolling to the end of the article here and clicking one of the icons.


July Item of Value

Summer is finally here and the weather is heating up! If your circle of contacts tends to a lawn or garden, they may find these tips and information useful.

Flyer Version
 If you have issues viewing the flyer, save it to your computer first.

E-Card Graphic Open and save to your computer. Click here for the training video on using a custom graphic in an E-Card.

Click here to easily share this IOV on your social media sites (Facebook, Twitter, etc.) from the Ask*Homesale blog. Simply scroll to the bottom of the article and select the social network you want to share it to.