Why Blogging for your Real Estate Business Is Beneficial

Having a web presence is a must if you want to be successful. The reality is that anyone looking to buy a home is going online first. This is true even for grandparents, but it is especially true for younger buyers. If you want to appeal to a wide audience, you have to be online.

One of the keys to an online presence is blogging. Having a real estate blog offers you a number of advantages that more than make up for the effort it takes to maintain the blog. Having a blog allows you to present your experience as an agent, show your understanding of the local market, drive business to you, and more.


Real Estate Expert
People like hiring experts. Keeping a regular real estate blog allows you to show off your expertise as an agent. With each helpful, targeted, informative blog post, you show your audience that you do, in fact, know what you are talking about. This is important for several reasons.

  • Explain different topics to your readers, which will help potential clients understand the work that you do and how it applies to their needs.
  • Establish trust. You are giving away free, useful information – stuff that only 20 years ago, they may have had to hire an agent for. Now, you are giving it away for free. This free, useful information turns you into a trusted resource, and people like to hire those they feel are trustworthy and knowledgeable.

Local Market Expert
Beyond explaining basic real estate concepts, you can also develop local community pages on your agent website. These pages can contain all the useful information about a community that you can gather. The more information you put in them, the more valuable they become. Community pages allow you to establish yourself as a local expert, something that is arguably just as important as being a real estate expert. One of the main aspects of buying a home is the sense of place, of community, that the buyer is looking for. The buyer is probably planning on living in the home for a decade or more, maybe raising a family there. Understanding the place where the home sits is as important as how many bedrooms and baths it has.

If buyers have the option, they will choose an agent that understands an area inside and out. Your community pages will make you into this kind of expert. In addition, if someone is selling their home, they are also going to want to have an agent who knows the area inside and out.

Drive Business
As stated before, the internet is where people are going for house listings and real estate services. By building a blog that people like to read, you are increasing your visibility online, which will drive business to you. One of the biggest factors Google and other search engines use to rank websites is the content they provide. Web searchers are looking for valuable information, and search engines want to satisfy those searchers. If you have quality information on your site, it will make you appear higher up on the search engine rankings. The higher you can get, the more business you should be able to generate.

Strengthening Your Realtor Skills
One of the most interesting things about teaching information to others is how it solidifies personal understanding. You may think that you know a lot about real estate, but once you start explaining it – teaching it – you will discover your own strengths and weaknesses. This is one of the biggest reasons why real experts often teach – because it makes them better at what they do.


Getting Started
Creating a real estate blog does not have to be difficult. Our Advanced Agent Websites offer a built-in blog feature that is easy to use and helps drive business back to you! Pick some topics that you think people will want to understand better, and begin writing. Don’t be intimidated and think that your blog articles have to extremely long, you can write short paragraphs with valuable information that will hold readers attention. If you are not keen on the writing part, you can always hire someone to do the writing for you. Once you have the basis for the blog, you can edit it to your liking and then publish it for your audience.

Results from blogging may take some time, but the fact is, there is no better time to start than now. In a year, you will have a blog with plenty of information, and you will have added to your credibility as a REALTOR®.


Promotion of Your Real Estate Blog
Having exceptional real estate content is of course the most important piece of the puzzle if you hope to be successful with your blog. Promotion however, comes in a close second. If you want to make sure your blog becomes a reliable business source you are going to need a plan to make sure it is visible. There are a number of ways to do this.

When it comes to promotion of your blog, you will want to be active on social media sites such as Facebook, Twitter, Pinterest, Google+ and even LinkedIn. These are all valuable places where your content can get shared driving traffic back to your site. Do you enjoy social media? If so, blogging and social media go hand in hand like peanut butter and jelly. Your blog will become the foundation of all your social media efforts.


Once you have the basics of social media marketing for your real estate blog down, keep looking for further ways you can improve your exposure. Remember when starting your blog to be patient. Success will not come overnight. You will probably have to publish a handful blog posts before you start seeing any meaningful traffic to your site. Keep at it and you’ll be glad you did!

For information on how to begin your blog on your advanced Agent Website, contact Tara at tara@homesale.com

Full Article: RisMedia House Call 

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