Network Update from Gino Blefari

As we close out 2015, we wanted to share CEO Gino Blefari’s exciting BHHS update and some insight into the upcoming March 2016 sales convention in Dallas.

Congratulations on being part of the fastest growing real estate network!

We hope you all have a safe and Happy New Year!

 

“Our Berkshire Hathaway HomeServices brand keeps growing. We now count more than 40,000 agents and 1,200 offices in 47 states.”

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Millennials: 2. How Real Estate Agents Win Over Millennials

As a recap from last weeks post, RIS Media featured a very informative article for agents about millennials and real estate.

Some of the key take-aways include:

  • Millennials have an untapped demand for homeownership, which brings great opportunities for Realtors to strategically serve them
  • Millennials are digital natives and the most tech-savvy generation
  • The top two methods to find a Real Estate Agent are through word-of-mouth and a previously used agent

So as an Agent, you might be wondering…..How do I reach Millennials? How do I tap into this new demand from Millennials? How will they find me? Do I approach the real estate experience differently? All great questions, and guess what, we have some great answers!

Let’s start out with the first question: How do I reach Millennials? Hmm, let’s refer back to second key take-away, ‘As digital natives, they are the most tech-savvy generation’. Millennials grew up in a digital world, which means they find their information about almost EVERYTHING…online. As a realtor it is extremely important to be on the interwebs, to have an online presence, and preferably a well maintained presence. If someone has recommended you as a realtor to a millennial, believe me, they will stop dead in their tracks to start googling your name and checking for a presence on social media. If they can’t find you anywhere, they will move on to googling another agent. If you have up-to-date profile information on the national portals (Realtor.com, Zillow, Trulia and Homes.com), you are on the right track. If you also have a Facebook Business Page, give yourself a pat on the back. However, if you haven’t posted on your Facebook Business Page in months…years, you should definitely start posting again if you want to appeal to Millennials. Now, what about having a website? It’s about to be 2016, you should have a website with a domain name. Don’t get me wrong, your extremely detailed bios on the big real estate portals are fantastic, but a website offers something they don’t…personal marketing, keywords and SEO (which helps with your ranking on google), plus, your the only agent advertised so all of the leads go to you.  Your website is your marketing hub; everything else you do online is really just a vehicle used to get more consumers to your website. I suppose this little rant answered most of the questions above, so let’s continue by going over a few other important points.

If you have recent sales, you should make sure they are featured on your real estate profiles (Trulia and Zillow) and your website. Providing information about your recent solds, shows potential clients that you are an active real estate agents and helps them get a better grasp of what price range and types of properties you are familiar with. You can add recent solds to your advanced agent website (by contacting tara@homesale.com).

Reviews about your real estate services are another factor Millennials will be looking for. Do you have recent reviews on your real estate profiles and website? If you don’t, it is highly suggested that you reach out to your past clients and kindly ask them for a review.  Just like products, people, especially millennials, like to see how the product works and if it works well. When viewing agent reviews, millennials will check to see if you have worked with buyers and/or sellers, the type of service you provided your clients with and their overall satisfaction.

If you are interested in creating a personal website please contact, tara@homesale.com . And if you are interested in jump starting your social media presence, please contact virtualassistant@homesale.com

Millennials: 1. What Real Estate Agents Need to Know

According to the U.S. Census Bureau, millennials now number 83.1M – more than one quarter of the nation’s population. As the largest demographic group in America, millennials are a powerful buying force and businesses/companies are vying for their attention. They are the largest source of new demand for rental housing and represent 32% of the U.S. home buying market and 68% of first-time homebuyers . As such, their preferences will greatly impact the economy and shape the residential real estate market, including how homes are built and financed……so make sure you do your research.

millenialprofile

 

While millennials are key to the future of housing demand, the Great Recession has left them at a financial disadvantage and they are delaying key life milestones, such as homeownership, marriage and having children. Economic challenges, such as rising student loan debts, stagnant wages, a competitive job market, rising rents, and high price-to-income ratios, have made it difficult for millennials to save and/or qualify for a home. However, millennials remain optimistic about their future and aspire to own a home – 84% consider a home purchase a good financial investment.

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As digital natives, millennials are the most tech-savvy generation that advertisers have targeted. They demand instant access to information, price comparisons, and reviews. They are turning to trusted sources that offer high quality, transparency, and convenience (at the lowest cost). They are also adopting new approaches to finding a real estate agent, searching for their dream home, and home finance.

The top two methods to find a Real Estate Agent are through word-of-mouth and a previously used agent.
refferal

 

Millennials who are looking to sell want an agent to help them with competitively pricing their home and selling within a certain timeframe. When searching for a listing agent, or any agent for the matter, the reputation of the agent is a major decision factor. You don’t have to be the most well known agent throughout the area (although that doesn’t hurt) BUT if Millennials can’t easily find information about your real estate business and reviews, it is going to be pretty easy for millennials to move on to an agent who is easily accessible online.

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The top 6 reasons Millennials want to purchase a home and the factors influencing their choice are featured below. It is important to recognize that location and job rank relatively high.

 

The full infographic and article are featured on RIS Media. Click here to read the ful article about the various characteristics of millennials and what they value in the homebuying and selling experience.

Millennials have an untapped demand for homeownership, which brings great opportunities for you as Realtors to strategically serve them.

Do you have questions about millennials, such as how to reach them? If so, please let us know by commenting on this post or sending them to tara@homesale.com and they will address them in our next blog post. Stayed tuned for next weeks post!

Update: Adding Listings to Your Facebook Business Page

Adding a listing directly from your agent website or www.homesale.com will save you a great deal of time. Instead of having to individually download and upload photos of a specific home with details, you can simply use the Share Button on your website or the homesale website.

The share buttons used to be located at the top of the listing details page, but now they are in a slightly different place. Follow the directions below.i just

1. To Share go to your website, search for the property you want to post on Facebook. Scroll down until you see the SHARE LISTING button on the right-hand side. Then click the SHARE LISTING button.

SHARE1

2. Click on the Facebook Icon. Depending on your browser, you may have to edit your browser settings allow pop-ups from your website (or homesale.com) so the Facebook window is able to pop-up.

SHARE2

3. Once you allow the pop-ups for the website, this box will then show up. Make sure you click on the drop down menu to change to your Facebook Business Page (if you have one). In the drop down menu the option you want to choose (if you have a Facebook Business Page) ‘On a Page You Manage’.

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It will then post on your Facebook Business Page timeline. Don’t forget to write something about the property. For example: “I will be hosting an OPEN HOUSE this Sunday from 1-3pm. I hope so see you there. For more information please call me at 717-123-4567”