How to Write a Social Media Bio: 5 Tips for Real Estate Professionals

No one likes writing social media bios. Summing up the wonderful, complex individual that you are in just a few strategically selected words, is challenging.


However, in today’s socially savvy real estate marketplace, it can’t be avoided. You’re going to need at least one social media bio (but more likely two or three) if you plan on connecting with colleagues, influencers and prospects online.

In an effort to make this intimidating task just a little bit easier, here are five social media bio tips:


1. Make sure your full name (or full business name) is written somewhere.
This seems obvious, but if your handle is @BestAgentEver, be sure to put your full name somewhere so people know who they’re talking to. If you’re using your personal account to post real estate information and listings, put the name of your brokerage somewhere in your bio so people know why.


2. Say something special about what you do.
Why do you like being a real estate agent? Who do you help? Do you have a niche? Show everyone that you’re an expert at what you do by mentioning something specific to your business in your bio.


3. Share something personal.
Users want to connect with other real people online, so write something that humanizes you. Do you like a certain animal, food or sports team? Add a quick note about something you’re passionate about. It might help you strike up a conversation.


4. Add something funny.
Approach this with caution. We can’t all be funny, and we don’t all share the same sense of humor. But if you’re genuinely a crack up, adding something harmless (like a pun) can’t hurt.


5. Don’t forget your URL.
This is the most important tip of all. If people are interested in you and your business, they’ll want to learn more. Include your real estate website address so they can click through—and hopefully convert.


And, since every platform is a little different, here are a few pointers for some of the biggies:

You only have 140 characters to fit everything in, so make them count. Fortunately, your URL doesn’t factor into the character count, but you can add a second URL into your bio if you really want to.


On Facebook, you can have a short description and a long description. The short description is the one people see when they visit your page. You have just 155 characters for this, so focus on what’s special about what you do.

The long description has almost endless space for characters and links, so you can go on and on and on, but people will only see it if they click on your “About” tab. Use keywords in both your short description and long description for Search Engine Optimization.


On Pinterest, you have 160 characters to tell other pinners who you are in the “About You” section of your profile. Don’t skip it!


What does your go-to social media bio say about you?

For more information, visit

Virtual Assistant Program

Do you need more time to spend with your clients and customers instead of your computer? Well then you are in luck! Berkshire Hathaway Homesale Realty recently launched ‘My Virtual Assistant’ program to help assist agents in saving valuable time when it comes to online and offline marketing efforts.


The Virtual Assistant program offers new listing marketing package, prospecting package, social media packages and à la carte items.


Listing Package:

The Listing Package is designed to create consistent touch points and marketing for your seller once the listing agreement is signed. Click here to see what items are included in the package.


Sold/Settled Package:

The Sold Package allows you to be consistent in your follow up with sellers after the transaction is completed. Keeping in contact with a seller after the transaction will help you to continue your relationship and hopefully build a referral business. Click here to see what items are included in the package.


Social Media Package:

1.) Social Media Consultation and Set Up
One time consultation to create a a social media plan, discuss social media expectations and best practices. The Virtual assistant will also create and setup desire social media/pages according to the business plan.

2.) Basic Social Media Package (3 month minimum)
Jump start you social media pages. This is for an agent who has already created social media pages/profiles but needs help building consistent social media presence OR if you don’t have time to post on a regular basis. This package will give you consistent, multiple, weekly postings so when you don’t have time to post original content.


à La Carte Items:

The My Virtual Assistant à La Carte gives you the flexibility to choose the right items for your marketing.  When you don’t need a full package you can pick a choice from any of the items below.  Each item has its own pricing and if you don’t see something on the list just ask.  The virtual assistant also has the ability to offer hourly rates.  Click here for PRICING sheet


For more information go to

July Item of Value

Reach out to your clients by sending the July Item of Value! This month’s IOV is great way to let your client’s know about firework safety, especially around the Fourth of July.

July IOV Ecard


Flier Version– If you have issues viewing the flyer, save it to your computer first.


ECard GraphicOpen and save to your computer. Click here for the training video on using a custom graphic in an Ecard.


Click here to share this IOV on your social media sites (Facebook, Twitter, etc).