Text Messaging Etiquette

Like addicts –we jump at the opportunity to receive and respond instantly to emails from clients or colleagues; affirming for all that we’re constantly connected. With the younger generation entering into the homeownership demographic, text messaging is yet another platform that has entered into the communication playing field. However, with the popularity of text messaging, this form of communication is quickly becoming another common interaction between Agents and their clients. Texting is quicker and easier than an email, and can be instantly received. A large portion of people are not consistently checking their email, which is why a text message is useful for you as an agent. Also your clients may even prefer communicating with you via text instead of the traditional email or dare we say…phone call. With that said, texting a client can be tricky. So here are a few text messaging etiquette tips for real estate agents.


Permission –
Even though, texting is become a common form of communication for business, don’t assume every client will prefer it over a phone call and/or emailing. You should ask your client(s) how they would prefer to communicate; phone, email and/or by text.

Grammatically Correct –
When texting with friends and family, misspelling a word or abbreviating can be completely normal and overlooked. However when texting clients, it is important to remain as professional as possible; spelling words correctly and no abbreviations. When you are texting with your client, keep in mind that your communication is about a business matter and should mimic the type of professional behavior you would express over the phone, in person or through an email.

Business Hours-
Even though, as a professional Realtor you are readily available 24/7, texting a client outside of business hours is not a good idea. You should treat texting the same as a phone call. Would you call your client at 5am or 10pm? If you answered no, then you wouldn’t text them at those times either. Only send text messages during “business hours”.

A text message should be used for quick responses and information that needs an immediate (and short) answer. Therefore try and keep the length of your text short and simple. Don’t send information that is better to discuss in-person, such as legal or personal information.

Text messaging between clients and their Realtor can help business flow smoothly and quickly. It can also benefit you, showing that you are ‘tech savvy’.

Top Videos on Homesale Realty’s Youtube Channel

For the 4th Quarter of 2014, we collected data on the performance of our Social Media efforts. All of our Social Media channels were analyzed: Facebook, Twitter, Pinterest and our YouTube channels.

YouTube videos are a great way to drive traffic to your Social Media pages and which will lead them to your personal website. You can post the videos to your business Facebook page or embed videos on your website.

Listed below are the Top 4 Most Viewed Videos during our 4th Quarter of 2014, and instructions on how to share them on your Facebook business page.

Top Videos for 2014 Q4

1. Homesale Luxury Collection Video

2. We’re Everywhere You Are

lux We're everywhere you are

3. Homesale Commercial – Berkshire Hathaway 

4. Start Your Real Estate Career

Homesale Commercial - Berkshire Hathaway real estate career


 To share a video on your Business Facebook Page:

Click on any of the videos listed above. You will then be taken to the YouTube video in a separate window tab.

1. Copy the link URL by highlighting it and right clicking on your mouse and hitting ‘COPY’
pressing ‘Ctrl + C’ on your keyboard.copy


2. Make sure you are logged into your Business Facebook Page. 

3. Next paste the video URL into the dialog box.




4. Once you paste the URL into the dialog box, make sure the video image and information show appear (displayed in the picture to the right). After this shows up, don’t forget to erase the URL.




5. Once you erase the URL, write a comment. If you have a personal website, include a link back to it. For example, you could write: “If you are looking put your house on the market, check out what I can offer you as your listing agent –> http://www.tara.didomenico.homesale.com “. Then hit Post.













February Item of Value

Reach out to your clients by sending the February Item of Value!  Feb IOV Flier


Flier Version If you have issues viewing the flyer, save it to your computer first.


ECard Graphic Open and save to your computer. Click here for the training video on using a custom graphic in an Ecard.


Click here to share this IOV on your social media sites (Facebook, Twitter, etc)