Seller Advantage (SA) is a Berkshire Hathaway HomeServices feature that is extremely helpful to you as an Agent. You can use the SA in 3 different ways; to win listings, maintain listings and to stay in front of your previous or potential clients.
To access the Seller Advantage, you need to first log into you Homesalecenter.com dashboard. Under the Tools and Marketing Resource Section, click on ‘Lead Resource’.
This will take you to the BHHS Resource Center. You will need to login. Then in the middle section (Resource Links) click on Seller Advantage. Then click on Manage My Sellers.
The first thing you want to do when you get to the Seller Advantage screen is up in the top right corner, click personal profile. Make sure it has your name, office number/address, email and everything else correctly. Next click the photo tab. If there is no photo, you are going to want to upload one. Once done, on the left-side bar click on Seller Advantage.
Now you can get started on your Seller Advantage.
The first section is a Listing Presentation Report. This is a report that you can generate, print, take with you to a listing presentation, and you can also use it with expired listings. To create a new Listing Report, just hit +Create New Report.
You will have two options; one with a map, or one without. You will want to click on the with Map style. Then click next. Fill out your potential customers contact information (address, email), and the estimated price of their home. Then click next to do a radius search, you can either put in mileage or draw out a specific area. Scroll down and fill out information about the type of property. Then scroll up to the top of the page and hit Create Report. Then it will create the report with your branding, your potential customer’s information, some information about the company and some statistics for you to use on your Listing Presentation.
The second part is a Listing Activity Report. Once you get the listing you can sign your seller up so they will receive automatic emails with information on their listing. This is similar to the Listing Presentation, but will be a reoccurring piece of marketing for your client. All of your active listings will show up, so once your client’s property is officially listed on the MLS, you will be able to add the sellers. On the right hand side of the property address, there will be a plus (+) sign, click on that to add a ‘Listing Activity Report’ to that property.
It is filled out similarly to the first report, however this is a live report, so anytime your client logs in, the report will show the most up-to-date market information. It is going to tell them how many times their listing has been viewed online, and it will also show them a map of local neighborhood to let them know what the current competition is (other homes that are for sale). It will keep them updated on active listings in their area, price reductions, when a listing status changes to pending, and will let them know where they need to be priced to stay competitive in their market area.
This is something that you can send out daily, or weekly to keep branding yourself in front of them, and to keep them constantly updated on the status of their home.
The third portion is a Market Activity Report that you can set a client up for once you help them buy their new home, or if they are thinking about listing their home within the next six months to a year to two years.
The form is similar to the two reports above. This can go out automatically; you can do it biweekly or monthly. It has your branding on the report, so if they lose your business card, this will stay in front of them every X amount of days until they decide they are ready to sell. It also keeps them aware of their current market area, and what homes in the area are priced at. So if they are thinking of selling, then they will know when a good time is to put their house on the market. And since you are staying in front of them with this Market Activity Report, you are the agent they are going to contact when they are ready to sell.
For a more information you can watch a tutorial on Seller Advantage at: http://www.youtube.com/watch?v=09uADZUQ2H4