4 Subjects to Master as a Real Estate Agent

In real estate, we are always continuing our education. Some of that education is required, but you won’t learn everything necessary to grow your business by only learning the basics. Real estate is connected to many other fields within our daily lives.

As real estate evolves, our value continues less to be about access to valuable data, and more about interpretation and analysis of all relevant factors. Real estate agents and brokers are more experts than salespeople, and part of honing your skills is regular study. When you plan where to focus your learning in 2015, consider these four areas:

Understanding the economy is about more than knowing what the current interest rates are (although that is important). It’s about being able to converse intelligently about countless forces at work in the world. The National Association of Realtors and the major syndicators all employ economists because it’s important to be able to analyze and predict how changes in gross domestic product, unemployment, housing starts and rates of household formation can affect home prices.

Study their work (and how it differs) as well as the work of economists and academics not subsidized by the real estate industry. If the idea of spending time with economic data makes your eyes glaze over, that’s probably a sign that it’s something you need to address.

You spend your time in the community, but are you able to articulate the issues that the community is facing? Do you attend community meetings, and are you up-to-date on new laws and initiatives that could impact the area? Everything from changes in water usage laws to zoning regulations could have implications for your work. Neighborhoods are always in flux, and being able to provide an overview of everything that’s happening establishes your local expertise.

Which writers for local news outlets cover real estate or real estate-related issues? Read these writers and interact with them on social media. This will help keep you engaged in the topics you need to know about, and it may also serve as passive marketing when others see your comments. You never know when one of those viewers could ask you for your opinion. Plus, these are likely the same articles that your clients are reading on a regular basis, and it’s important to get a feel for what your customers know about the market.


Industry: Knowing the industry inside and out is not easy, but it is worth it. Understanding the industry takes place on three broad levels: the local MLS level, the statewide association level and the national level. Each has a different impact on your business. Participating in board meetings and reading current literature produced by these groups will help keep you informed. Statewide and national conferences can also help deepen your learning in the industry.


Technology: Real estate is intimately connected with technology. From drones to Oculus Rift, nearly every advance can be used in the marketing of real estate. Understanding what is new is about more than “shiny object syndrome.” You don’t always have to have the latest phone or mobile device, but you should know how to use them and what features they offer. Technology news used to be of interest to only a select few, but these days everyone regularly follows every new advance. Being able to speak confidently about technology helps substantiate your case as a modern agent able to use the latest tools.

How do you keep track of all of these developments? It all depends on where you get your news. Some ways to stay connected include newsletters, news feeders or social media. What’s important is to make sure that this news makes its way to you on a regular basis.


Source: Inman News



An In-Depth Look at Seller Advantage

Seller Advantage (SA) is a Berkshire Hathaway HomeServices feature that is extremely helpful to you as an Agent.  You can use the SA in 3 different ways; to win listings, maintain listings and to stay in front of your previous or potential clients.



To access the Seller Advantage, you need to first log into you Homesalecenter.com dashboard. Under the Tools and Marketing Resource Section, click on ‘Lead Resource’.






This will take you to the BHHS Resource Center. You will need to login. Then in the middle section (Resource Links) click on Seller Advantage. Then click on Manage My Sellers.


The first thing you want to do when you get to the Seller Advantage screen is up in the top right corner, click personal profile. Make sure it has your name, office number/address, email and everything else correctly. Next click the photo tab. If there is no photo, you are going to want to upload one. Once done, on the left-side bar click on Seller Advantage.


Now you can get started on your Seller AdSA4vantage.


The first section is a Listing Presentation Report. This is a report that you can generate, print, take with you to a listing presentation, and you can also use it with expired listings. To create a new Listing Report, just hit +Create New Report.


You will have two options; one with a map, or one without.  You will want to click on the with Map style. Then click next. Fill out your potential customers contact information (address, email), and the estimated price of their home. Then click next to do a radius search, you can either put in mileage or draw out a specific area. Scroll down and fill out information about the type of property.  Then scroll up to the top of the page and hit Create Report. Then it will create the report with your branding, your potential customer’s information, some information about the company and some statistics for you to use on your Listing Presentation.


The second part is a Listing Activity Report. Once you get the listing you can sign your seller up so they will receive automatic emails with information on their listing. This is similar to the Listing Presentation, but will be a reoccurring piece of marketing for your client. All of your active listings will show up, so once your client’s property is officially listed on the MLS, you will be able to add the sellers.  On the right hand side of the property address, there will be a plus (+) sign, click on that to add a ‘Listing Activity Report’ to that property.

It is filled out similarly to the first report, however this is a live report, so anytime your client logs in, the report will show the most up-to-date market information. It is going to tell them how many times their listing has been viewed online, and it will also show them a map of local neighborhood to let them know what the current competition is (other homes that are for sale). It will keep them updated on active listings in their area, price reductions, when a listing status changes to pending, and will let them know where they need to be priced to stay competitive in their market area.

This is something that you can send out daily, or weekly to keep branding yourself in front of them, and to keep them constantly updated on the status of their home.


The third portion is a Market Activity Report that you can set a client up for once you help them buy their new home, or if they are thinking about listing their home within the next six months to a year to two years.

The form is similar to the two reports above. This can go out automatically; you can do it biweekly or monthly. It has your branding on the report, so if they lose your business card, this will stay in front of them every X amount of days until they decide they are ready to sell.   It also keeps them aware of their current market area, and what homes in the area are priced at. So if they are thinking of selling, then they will know when a good time is to put their house on the market. And since you are staying in front of them with this Market Activity Report, you are the agent they are going to contact when they are ready to sell.

For a more information you can watch a tutorial on Seller Advantage at: http://www.youtube.com/watch?v=09uADZUQ2H4



January Item of Value

Reach out to your clients by sending the “Holiday Recovery” Item of Value!Jan IOV E-Card


Flier Version If you have issues viewing the flyer, save it to your computer first.


ECard Graphic Open and save to your computer. Click here for the training video on using a custom graphic in an Ecard.


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