Social Media Etiquette: Facebook

 

Learning the best etiquette for the different social networking platforms can be difficult and almost as stressful as setting up each profile. Overtime, social networks have shifted almost as much as the way people and businesses are using them. With constant changes and daily growth, it can be tough staying on top of the best practices. What’s even harder to do is to fully understand all of the little nuances that act as unwritten etiquette rules that run these networks.

When it comes to Facebook, you need to ask yourself a few questions:

      • Do you want to increase traffic to your site, develop effective SEO, build brand exposure and/or develop customer engagement? Facebook is a great social media tool for the majority of these objectives and has the highest reach in comparison the other networking sites.
      • Are you looking to solely focus on your profession, have two separate pages, or a combination on one page. Using one Facebook page as both your professional and personal page is tricky but manageable (this is where privacy settings and creating groups are extremely important). Creating a separate Business page is less stressful and will allow you to focus all your efforts on building your audience/potential leads.

 

10 Behavior Do’s on Your Facebook Business Page


1.) Know your audience
: Social media pages should be tailored to your consumer base. Your business page should not be based on personal interests. Consumers care about what YOU can do for THEM, not what you do when you aren’t working. Therefore your posts should interesting and relatable. You should be posting content OTHER than every time you receive a listing or have an open house.

 

2.) Be active: Activity  Productivity.  It is important to consistently post content on your social media, but don’t post content just to post content. If you post too much, your audience may stop following you and your content can easily get lost within their newsfeed (which means they may not see posts that are relevant to them

 

 

3.) Know WHEN to post: Pay attention to analytics and insights on your page. You must have at reachleast 30 likes on your page for insights to generate. Typically there are three spikes during the day when your posts are more likely to be noticed; at the beginning of the work day (8-10am), lunchtime (12-2pm), and right before dinner (5-7pm). You should also pay attention to what DAYS during the week your audience is more active on your page. For example, are people “liking” and commenting on your post more on a Monday morning as opposed to your post on Friday afternoon? Understanding your audience’s behavior will increase the engagement and overall reach on your page.


Source: Passion Digital’s Infographic


4.) Maintain a consistent message:
There are multiple social media platforms, and each one is used to post/share in unique ways. Therefore, even though you may be posting content differently, it is important to sustain the same message throughout.

 


5.) Share:
It is great that you want to post original content, but if you want people to share your content, you are going to have to share as well.

 

6.) Encourage conversation: Interacting with consumers is a great way to increase your social network and gain leads. If you see something interesting on one of your audience’s page, leave a friendly comment. If one of your clients purchases a home, tag them in the post and say congratulations. Or in one of your posts, ask an open-ended question.

 

7.) Tag clients (with their permission): Tagging a client in a post is another great way to interact and increase your social network. The only way you can tag your client(s) is to have them like your page, so make sure you have them do that asap if they haven’t already done so. If friends of your clients see the post, the chances they will like your page and/or use your services increase exponentially.

 

8.) Use Images and multimedia: A picture is worth a thousand words, video is probably worth much more. Don’t limit yourself; use your platform to show your audience as well.

 

9.) Have a personality: Posting the same type of content every day is going to bore your audience and will not produce any leads or strong customer relationships. You should show excitement about your job as a Realtor and an interest in the housing market, as well as expressing an interest in your community.

 

10.) Keep-It-Short & Sweet (KISS): Even though Facebook does not have a character limit, Twitter does (140 character to be exact). You should apply a similar character limit to your Facebook posts. For example, people who see your paragraph long description of an open house you are having are going to see your long post and ignore it. If you want to post about an open house, write a brief description and then post a link to the full description of the house.

140Source: Passion Digital’s Infographic

 

 

****Stay tuned for more social media Do’s and Don’ts*****

Tips for Dealing with Non-Tech Savvy Clients

 

It is no surprise that online signature software and other digital documentation technologies are here to stay and will only become more prominent in the future with how businesses handle internal processes and interact with customers. However, what do you do when your clients are not technically savvy? There are individuals/clients who still don’t own computers, have email accounts or know how to use the Internet. Therefore electronic signatures/digital documentation platforms aren’t accessible for this type of user group, and as an agent you need to be flexible enough to support such clients. These potential buyers and sellers can negatively impact how effectively you communicate and how successful you are on their behalf.

 

Here are a few tips on dealing non-tech savvy clients:

1.) Determine your clients’ knowledge and comfort level so you know how much detail you need to provide.
Ask “finishing” questions such as:
– How do you use the internet?
– What websites do you use to search for a home?
– What technology do you use a daily on a daily basis?

 

2.) Keep your explanations simple.
You may be excited and comprehensive when you discuss what you can provide for your client. But, remember to keep your explanation simple and sweet so they are able to understand what you are offering.

 

3.) Use visuals and examples when possible.
Graphics can convey ideas more quickly and effectively than words for some people. Use your laptop/tablet/phone to show samples of videos, e-documents, and social media posts to convey the message.

 

4.) Talk in terms of results.
Since your client may not tech-savvy, you need to explain why and what you are doing, not how you are doing it. Clients want to know what you will deliver and when you’ll deliver it. Simply explain what the end result means for your client.

 

5.) Ask if they have questions often.
If you notice your clients’ expressions and body language looks uneasy, make sure you take the time to answer their questions with a simple explanation. By taking the time to educate your client(s), you gain more of their trust, and in turn, they can provide glowing reviews.

 

6.) Put things in writing so clients can read the information later at their own pace.
Some people may comprehend more if they can review information on paper at their own pace without feeling pressure to understand when you (the tech-savvy agent) are in the presence.

 

7.) If you are going to introduce a technology, app or process, demonstrate how it relates to the client and the benefit it brings.
Show your client(s) that using certain technologies can speed up productivity and effectiveness of the marketing you would like to offer for them. Processes can finish more quickly too; such as electronically signing documents.

 

8.) Compare notes.
Your client may not be as tech savvy as you, but they may have some experience. If your client has a computer/tablet/laptop and/or smart phone, bring yours out to compare each platform. For example, if they use Facebook, bring up your business page to show them how you post listings and other content. This can bridge the gap between their technical abilities and yours.

 

9.) Find the reason behind your client’s hesitancy towards technology.
It may be simple to sway your client’s opinion about technology if you are able to explain the benefits. By clarifying the problem, offering other possible alternatives, and relating to their resistance, you may be able to make a good impression.

 

10.) Accommodate for those who are unaccommodating.
If a client wants nothing to do with technology, you most likely won’t be able to convince them just for the sake of a single real estate transaction. Therefore, you are going to have to resort to printing documents and, running back and forth when documents need to be signed.

Mastering Online Reviews for Real Estate Professionals

When consumers are in the market for a certain product or service their overall decision will be based on the opinions of others. In the past, opinions were generally expressed through word-of-mouth, but now with the internet, consumers are able to read the opinions of others and rely on online reviews through different websites and social media platforms.

 

By scrolling through all kinds of sources, consumers are able to research the best products and reputable businesses. These sources include; a business’s own website, review sites (ex. Yelp) and large online portals dedicated to the real estate industry. Today 85% of consumers use online reviews to evaluate a business.

 85% of consumersSource: http://www.placester.com/real-estate-marketing-academy

 

With a large majority of consumers utilizing online reviews, this creates a major opportunity for real estate professionals. When you provide quality service to your clients, positive reviews of your skills and assistance will be seen all over the World Wide Web. According to the T3 Experts of the Agent Reviews and Lead Generation Survey, not only do positive reviews help close the immediate deal at hand, but they become a highly effective word-of-mouth marketing tool. In fact, 73% trust reviews written online.

 

review trustSource: http://www.placester.com/real-estate-marketing-academy

 

Consumers are constantly searching for first-hand insight from your current and previous clients. This is why maintaining current testimonials and reviews play a crucial part on where you rank during a consumer’s decision-making process. If you have little to no online reviews, you are most likely missing out on those 85% of consumers who rely on online reviews to evaluate a business. During this day in age, as a real estate agent, lacking reviews online is something you simply cannot afford.

 

If you are new to the real estate industry, new to the online review game, already have a few reviews or even if you are on-top of your online review testimonials…here are a few helpful tips to build/maintain your review portfolio and produce leads from previous clients.

 

1.) The best way to get online reviews is to ask
The process of writing a review is not always as easy as one would think. Determine where you would like your clients to write a review and make sure to incorporate a review request into your closing process by pointing them in the right direction.

 

2.) Provide top-notch service
Obviously you are going to give each client your all; however your clients are more likely to go out of their way to write an online review when they feel they have been provided with the very best service out there.

 

3.) Become very good friends with Google Plus by using Google My Business
This is crucial for search engine optimization (SEO), local search and maintaining a relevant online presence. Since Google is the highest ranked search engine in the United States, you must have a verified Google Plus business profile for potential clients to find your business on Google search.

 

4.) Yelp is tricky but equally important
Yelp drives Apple’s iOS maps and business directory. It is also the No. 1 dedicated consumer review site, so your presence on the website is imperative. Yelp is tricky because, if you ask a client who has never written a review on the website, most times the review will not show up or be denied. Remember to only ask active Yelp users.

 

5.) Zillow & Trulia
Establishing a presence on these two sites becomes more important if you group listings or advertise on these platforms. To increase the likelihood that consumers will choose you over competition, you’ll want the added social proof of customer’s satisfaction and your advertisements to show up next to your name.

 review sitesSource: http://www.placester.com/real-estate-marketing-academy

 

6.) Use LinkedIn to bolster personal reputation
As the largest professional career platform in the U.S., your customers most likely will have a profile. LinkedIn should be used as your online resume and should also include recommendations from former co-workers, bosses and clients saying; how great you are to work with and highlighting your strengths as a professional.

 

7.) Add reviews to realtor.com with SocialBios
Realtor.com is the is the number 3 real estate portal for consumers, making it important for real estate professionals to create a SocialBio. Writing a review on realtor.com is extremely simple and it also allows users to re-use LinkedIn reviews to maximize their value on multiple platforms.

 

 

8.) Do your own research
Do some competitive research to see which review sites will provide you with the best opportunity to dominate the local areas you service. As a rule of thumb, if the most reviewed competitor has less than 20 reviews, you should easily be able to overtake them in quality and quantity of reviews.

 

9.) Set goals, reach them, rinse and repeat
If you want something you have to work for it. Incorporate online reviews into your everyday marketing workflow. To maintain current reviews, you must continually work hard and ask for them.

 

the take awaySource: http://www.placester.com/real-estate-marketing-academy

 

 

 

10 Pieces of Realtor Wisdom According to Phil Dunphy (Phil’s-osophy)

Happy Friday! Here is a little humor to start the weekend off right!

1.) Take your job seriously, and don’t be afraid to let it be known to everyone

phil2

 

2.) Always be prepared and never give-up on a listing

pen and smile phill

 

3.) Don’t just be another Realtor

phil 3

 

4.) Make the most of the situation

phil4

 

5.) Know how to explain what you do on a daily basis

phil5

 

6.) Marketing is key to success, so don’t be afraid to go all out

phil6

 

7.) Never forget the ABCs of salesmanship

phil7

 

8.) The benefit of showing numerous houses

ninja

 

9.) Don’t let pressure cloud your judgement

alpaca

 

10.) The perfect recipe for success

phil success

 

*Not all advice applys, but we hope you enjoyed! Now, go get’em.

phil-dunphy-thumbsup

September Item Of Value

Sept 14 IOV - Ecard

In honor of National Baby Month, reach out to your clients by sending them the September “Making Your Baby Safer, Room by Room Item of Value.

 

Flyer Version – If you have issues viewing the flyer, save it to your computer first.

 

ECard Graphic – Open and save to your computer. Click here for the training video on using a custom graphic in an Ecard.

 

Click here to share this IOV on your social media sites (Facebook, Twitter, etc)