New in Name…Not in Real Estate

In 8 days, our name will be changing to Berkshire Hathaway HomeServices Homesale Realty.  What does this mean for our relocation department? Click this link to find out: BHHS Homesale Realty

 

In major markets across the country, Berkshire Hathaway HomeServices brokerages are dominating with a powerful mix of strength, skills and experience. Built on the strong heritage of a world-renowned brand and coupled with decades of relocation knowledge, Berkshire Hathaway HomeServices is a network of proven leaders.

 

Recently, twenty-four Relocation Directors from across the Country decided to get together and take advantage of an opportunity to promote the Berkshire Hathaway HomeServices brand to Relocation leaders attending the 2014 Spring Employee Relocation Council (ERC) Conference.  We felt that this would be an exceptional time to bring attention to our new brand, as this is also the 50th anniversary of the ERC.  There were two opportunities of which we could participate. 

 

The first was a full two-page ad promoting the brand and our companies in the 50th Anniversary edition of Mobility Magazine.  The second was to create and man a booth in the exhibition hall of the ERC Conference.  ERC members represent all aspects of the relocation industry.  Attendees include Relocation Management Companies, HR and Executive Corporate Representatives, Moving Companies, Rental Companies, Pet Movers, Real Estate Broker’s and Relocation Directors and many, many others.  This was our opportunity to capture a large audience of relocation professionals to introduce the BHHS brand.

 

Twelve Relocation Directors and their companies participated in both the ad and the booth.  We decided to highlight our markets by wearing not only the BHHS colors, but also sashes (like Miss America) with our States represented.  At the booth we also had a machine to make luggage tags out of business cards for attendees, brochures and other items that promoted the brand.  We had a drawing for an I-Pad Mini so that we could collect contact information as well.  The sashes were the talk of the exhibit hall and everyone asked about them and wanted to know more about our new brand.  It was a very successful promotion and no one left the conference without knowing more about BHHS and our individual companies.

 

 

  booth       Alicia Motter

 

 

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