Taking the right approach to social media marketing will help increase your network of followers. Providing the right information at the right time will keep your followers looking forward to the content that you’re sharing.
Pinterest is a bulletin board-style, photo-sharing website that allows users to create and manage their own “themed” image collections such as events, interests, hobbies, etc. Other users can browse the pinboards for images, “re-pin” images to their own pinboards, or “like” the photos.
How can it benefit a Realtor?
Pinterest can be used in many different ways. Pinning your listings shows your sellers that you’re going above and beyond to get their home in front of prospective buyers. Plus if you pin them from your agent website and a viewer clicks on the phone that you’ve pinned, you’re driving traffic back to your website.
Think about pinning photos of you and your clients after you have sold their home. This shows your followers that you could help them with their real estate goals as well.
Infographics containing industry stats, local market trends, etc show that you’re a real estate expert and provide your followers with up-to-date information. In the image below Prudential Real Estate released the results of its third quarter Consumer Outlook Survey indicating men and women don’t necessarily see eye to eye when it comes to home-ownership and the responsibilities related to home-buying and selling. The varying points of view place agents in the middle, serving as the local-market expert and often the voice of reason. Take a look at the infographic for a detailed look for ideas for your own infographic.
How to Get Started
To start, you will need to create your free account. I would suggest creating a business account and branding yourself as a Realtor (John Smith, Realtor). Upload your photo, fill out your profile, and add your contact information so your followers are able to reach out to you.
Next, you need to set-up some boards; since your photos are home based you should categorize each area. For example, Beautiful Bathrooms, Dream Homes, Cozy Dining Rooms, Kitchen Envy, Organizing My Home, all can be some of the names for your boards. While browsing online, you’ll notice that many websites have a pin icon that you can click; this makes it easy to pin photos to your board (your agent website has this capability). Once pinned, your followers can “like” your pins, follow your boards, and re-pin your images to their boards; this extends the reach of your photos even more.