New in Name…Not in Real Estate

In 8 days, our name will be changing to Berkshire Hathaway HomeServices Homesale Realty.  What does this mean for our relocation department? Click this link to find out: BHHS Homesale Realty

 

In major markets across the country, Berkshire Hathaway HomeServices brokerages are dominating with a powerful mix of strength, skills and experience. Built on the strong heritage of a world-renowned brand and coupled with decades of relocation knowledge, Berkshire Hathaway HomeServices is a network of proven leaders.

 

Recently, twenty-four Relocation Directors from across the Country decided to get together and take advantage of an opportunity to promote the Berkshire Hathaway HomeServices brand to Relocation leaders attending the 2014 Spring Employee Relocation Council (ERC) Conference.  We felt that this would be an exceptional time to bring attention to our new brand, as this is also the 50th anniversary of the ERC.  There were two opportunities of which we could participate. 

 

The first was a full two-page ad promoting the brand and our companies in the 50th Anniversary edition of Mobility Magazine.  The second was to create and man a booth in the exhibition hall of the ERC Conference.  ERC members represent all aspects of the relocation industry.  Attendees include Relocation Management Companies, HR and Executive Corporate Representatives, Moving Companies, Rental Companies, Pet Movers, Real Estate Broker’s and Relocation Directors and many, many others.  This was our opportunity to capture a large audience of relocation professionals to introduce the BHHS brand.

 

Twelve Relocation Directors and their companies participated in both the ad and the booth.  We decided to highlight our markets by wearing not only the BHHS colors, but also sashes (like Miss America) with our States represented.  At the booth we also had a machine to make luggage tags out of business cards for attendees, brochures and other items that promoted the brand.  We had a drawing for an I-Pad Mini so that we could collect contact information as well.  The sashes were the talk of the exhibit hall and everyone asked about them and wanted to know more about our new brand.  It was a very successful promotion and no one left the conference without knowing more about BHHS and our individual companies.

 

 

  booth       Alicia Motter

 

 

May Item of Value

May 14 IOV - EcardReach out to your clients by sending them the May “10 Reason’s to Hire a Real Estate Agent Item of Value.

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Pinterest for Real Estate

Taking the right approach to social media marketing will help increasepinterest your network of followers. Providing the right information at the right time will keep your followers looking forward to the content that you’re sharing.

Pinterest is a bulletin board-style, photo-sharing website that allows users to create and manage their own “themed” image collections such as events, interests, hobbies, etc. Other users can browse the pinboards for images, “re-pin” images to their own pinboards, or “like” the photos.

How can it benefit a Realtor?

Pinterest can be used in many different ways. Pinning your listings shows your sellers that you’re going above and beyond to get their home in front of prospective buyers. Plus if you pin them from your agent website and a viewer clicks on the phone that you’ve pinned, you’re driving traffic back to your website.

Think about pinning photos of you and your clients after you have sold their home. This shows your followers that you could help them with their real estate goals as well.

Infographics containing industry stats, local market trends, etc show that you’re a real estate expert and provide your followers with up-to-date information. In the infographicimage below Prudential Real Estate released the results of its third quarter Consumer Outlook Survey indicating men and women don’t necessarily see eye to eye when it comes to home-ownership and the responsibilities related to home-buying and selling. The varying points of view place agents in the middle, serving as the local-market expert and often the voice of reason. Take a look at the infographic for a detailed look for ideas for your own infographic.
How to Get Started

To start, you will need to create your free account. I would suggest creating a business account and branding yourself as a Realtor (John Smith, Realtor). Upload your photo, fill out your profile, and add your contact information so your followers are able to reach out to you.

Next, you need to set-up some boards; since your photos are home based you should categorize each area. For example, Beautiful Bathrooms, Dream Homes, Cozy Dining Rooms, Kitchen Envy, Organizing My Home, all can be some of the names for your boards. While browsing online, you’ll notice that many websites have a pin icon that you can click; this makes it easy to pin photos to your board (your agent website has this capability). Once pinned, your followers can “like” your pins, follow your boards, and re-pin your images to their boards; this extends the reach of your photos even more.