Effectively Manage Your Real Estate Contact Database

Successful real estate agents understand that when you have mastered the ability to develop and effectively manage your client database, then you will go very far in this business. Whether you are a veteran real estate professional or a new agent building your relationships and branding can be hard. Keep in mind, technology is your best friend. Technology helps you connect with more people and market yourself to a mass. At the end of the day, the real estate business is simply a numbersdatabase game. The more contacts that have, the bigger your real estate business will be. Learning how to effectively build and manage your real estate contact database, will give your real estate career the competitive edge it needs.

Try to have all of your contacts in one spot:

Try not to spread out all of your contacts across a bunch of different social networks. The goal here is to do as little of manual work as possible. Good contact files have job titles, email addresses, phone numbers, birthdays, and more.

 Suggestion:

If you don’t have a LinkedIn account, consider getting one. Once you connect with someone, that person will be able to see your email address and you will be able to see theirs. This is a great way to network and communicate with individuals from your past. Remember, referrals are the name of the game.

Categorize & Group your contacts:

Have categories for Friends, Family, Real Estate Agents, Buyer Prospect, Seller Prospect, etc. The seller and buyer prospect categories are for your new clients and referrals.

Develop your announcement content and send it out:

Do you have something important that you would like to communicate to your database? Do so with the use of PREA E-cards.

 

~Throughout your career in real estate, always have a plan to grow. Your real estate contact database will become a huge source of repeat and referral business over time. ~

 

 

Prudential Real Estate 2013 Fourth Quarter Awards

gold20ribbonEach quarter Prudential Real Estate compiles a list of the top real estate offices throughout the country, ranking them based on their size and location. We are proud to announce that Prudential Homesale has SIX offices that have ranked in the top 3 for their respected category for Q4 2013.

Prudential Homesale Services Group – Centerville

Office Awards:
 2nd Place in Award – ‘Top 3 Offices with a minimum of 41
Sales Professionals and a maximum of 75 Sales Professionals in U.S.
Northeast for Total GCI’
3rd Place in Award – ‘Top 3 Offices with a minimum of 41
Sales Professionals and a maximum of 75 Sales Professionals in U.S.
Northeast for Residential Units’

 

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Prudential Homesale Services Group – North Pointe

2nd Place in Award – ‘Top 3 Offices with a minimum of 76
Sales Professionals in U.S. Northeast for Residential Units’

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Prudential Homesale Services Group – Carlisle Office

1st Place in Award – ‘Top 3 Offices with a minimum of 21
Sales Professionals and a maximum of 40 Sales Professionals in U.S.
Northeast for Residential Units’

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Prudential Bob Yost Homesale Services – East York

3rd Place in Award – ‘Top 3 Offices with a minimum of 76
Sales Professionals in U.S. Northeast for Residential Units’

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Prudential Bob Yost Homesale Services – West York

2nd Place in Award – ‘Top 3 Offices with a minimum of 41
Sales Professionals and a maximum of 75 Sales Professionals in U.S.
Northeast for Residential Units’

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Prudential Homesale YWGC Realty – Clarkview

1st Place in Award – ‘Top 3 Offices with a minimum of 76
Sales Professionals in U.S. South for Total GCI’
2nd Place in Award – ‘Top 3 Offices with a minimum of 76
Sales Professionals in U.S. South for Residential Units’

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Congratulations again on your fourth quarter success!

 

Traits of a Great Real Estate Agent

The real estate industry has gone through its ups and downs over the past years. Since the crash and financial crisis, the housing market has been making a slow, but thriving recovery. A professional real estate agent does not become a success overnight; gaining clients’ trust is an important component of real estate success. Keep these traits in mind as we embark on this booming spring market. If you can deliver on these basic consumer expectations, you’ll build a referral business.

Goal-driven: The best agents make the process of transitioning out of a client’s home a smooth experience. Ultimately when you are dedicated to your career as a real estate professional, you will be motivated to provide your clients with a positive home-selling experience.Digital Image by Sean Locke Digital Planet Design www.digitalplanetdesign.com

Resourceful: Being a resourceful real estate agent is important; sending them homes that meet their criteria, as soon as they come onto the market, shows your dedication and knowledge of the market. Using your local MLS or Saved Searches through the Customer Center will keep your buyers updated and save you time.

Friendly: You interact with a lot of different types of people so it is important to be personable. Ask yourself these questions:
1. Can you talk authoritatively without being intimidating?
2. Are you the kind of person who is likely to win the trust of potential clients?
3. Can you encourage sellers to price their home competitively and buyers to make reasonable offers?

Honest: Honesty is important in any profession, but it’s paramount in this industry. When someone buys or sells their home, they are most likely handling the most financial transaction of their life. One of the most important functions of an agent is to provide accurate information about the true fair market value of real estate. The most painful truths are about how a client’s home looks; you have to be willing to help identify and remove any distractions that are in the home to better assist with the sale. Lying to your client only makes things worse and your client will, in the end, appreciate your honesty and advice.

Enthusiastic: Make sure that you understand your client’s property and its major selling points. You must have the skills and commitment to market them with enthusiasm.

April Item of Value

Reach out to your clients by sending them the April’s April 14 IOV - EcardSpring Cleaning Item of Value.

Flyer Version – If you have issues viewing the flyer, save it to your computer first.

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Click here to share this IOV on your social media sites (Facebook, Twitter, etc)

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Marketing Do’s and Don’ts

Would you rather focus on marketing and technology or working Happy Attractive Hispanic Woman Holding Sold Sign and In Front of House.one-on-one with your clients to close the deal? Most real estate agents are very customer service oriented and prefer working face to face with their clients but the marketing and technology aspect is as equally important. Here are some Do’s and Don’ts that will keep you going in the right direction:

 

 

 

Make your addo'svertisements unique: Being able to reach out and grab your prospect’s attention is important. Analogies and statistics are great aspects to place on your advertisements, but keep in mind that information you share should be relevant to the industry.

Encourage Referrals: When you get a referral from a past client, send them a thank you note with a gift card. By rewarding your client for taking the time to help you out, they’ll continue to send family and friends your way. Plus, a $25/$50 gift card is a small investment if you’re able to gain a new client and close their deal.

Promote what you’re willing to do for your customers: Making yourself the obvious choice will put you above everyone else. Here’s an idea: Run free community workshops (complete with complimentary appetizers) on the process of selling a home and/or a first-time home buyer class. This not only showcases your expertise, but it gives you an advantage over other agents who aren’t making efforts to educate the community.

 

 

dont's

Forget to market to your already existing customer database: While helping someone buy or sell a home, it’s likely that you’ve built a relationship with that person. It’s important to continue building that relationship so your past clients don’t feel like they were just the next commission check. Send them homeowner tips via email or in a newsletter, drop by or send them a card on their anniversary of becoming a homeowner, and use social media so stay connected and updated on their future milestones. By staying a part of their life, they’ll continue using you as their Realtor when they need to buy a larger home or even downsize in the future.

Neglect social media: Social media is a powerful avenue for communication and branding. Staying connected to your clients through social media makes it easy to stay updated; did they get married, did they have a baby, are they thinking about moving? These are all things that they’ll typically be posting about, making it easy and less invasive for you to comment and stay in touch. Become a local resource for your clients; post area events, homeowner advice, and tips on buying or selling your home. It is important to be consistent, post a variety of content (articles, videos, photos) about three times a week and encourage your followers to interact.

Slander your competition as a way to get ahead: Aiming to be competitive in a gracious manner respects not only the business but yourself. It looks desperate and malicious when you slander your competition. Well organized determination will help ensure your success.

Dismiss negative reviews: If someone gives you a negative review whether it’s online or through an email to your manager, your reaction is everything. By deleting the negative review, you’ll further anger the frustrated client and anyone who saw the post will know you simply removed it. Responding positively is the best action to take and will show other prospective clients that you’re able to handle obstacles and react appropriately.