Using Facebook as a Realtor

Facebook is a great way to keep in touch with your sphere of influence and remind them that you’re still in the business.  Although facebook is a great tool for prospecting, there are a few things to remember:

1.  When posting real estate information, you need to be posting on a Business/Fan Page not on your Personal Page.  Facebook has the authority to shut down your account if you are using your Personal Profile Page for Business Purposes.  For those of you who are already using a Business Page, Facebook is upgrading all pages on March 30th to the new layout called Timeline.  You can create a page at http://facebook.com/pages/create.php

2.  Your Business Page needs to be compliant:
          – Make sure that your page name is not your broker’s name by itself such as “Prudential Homesale Services Group”.  Some examples of page names are “John Smith Realtor at Prudential Homesale Services Group”, “John Smith Berks County Realtor”, “John Smith, York County Real Estate”.
          – Be sure to have your broker’s name, office address, main office phone number, and where you are Licensed on
            your Info tab. 
          – Create your page photo so that it includes your logo.

3.  Post valuable information that appeals to your target market.  Your goal is to use your Business Page to show your sphere of influence that you are an expert in the real estate industry and in your local area.  Articles such as “How to Winterize Your Home”, “Improving Your Curb Appeal”, and “How to Calculate Your Monthly Mortgage Payment” provide valuable information for homeowners, sellers, and buyers.  Post local events and information that will pertain to those in your community and keep them updated.

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