Dear Team Members:
In the next few weeks, there will be a public announcement that the Prudential Homesale family has become the exclusive real estate content provider for WGAL.com. By this move, we will have replaced Realtor.com as the content provider.
WGAL.com is the most widely used regional website in south central PA. Each year, the site receives 4,749,179 visits with 28,237,773 page views. There is no other television station, newspaper, organization or company website that comes close to attracting this much traffic.
We expect to go live by the end of September. Once live, when someone fills out their criteria on the Prudential Homesale-branded search page, WGAL.com will automatically forward the customer to PrudentialHomesale.com.
When searching via WGAL.com, homebuyers will have the benefit of seeing all available inventory in south central PA. Our homesellers will benefit by having even more exposure for their listings.
WGAL has promised to give us web traffic reports so we can tell you how well this campaign is working in your backyard.
My compliments to our Agent Services and IT Departments, who are working steadfastly to get this new tool up and running as soon as possible.
Kudos to our Managers and Corporate staff for continually searching out new lead sources so you can continue to grow your business.