What Every First-Time Homebuyer Should Know

New Buffini Item of Value.  The information below will help you communicate advice to your first-time buyers:

Buying a home is one of the largest financial commitments a person can make in his or her lifetime. It’s especially critical for first-time buyers to make informed decisions about the investment that they are about to make. 

These tips will help make the process easier. 

Define your wants versus your needs.
Making a list of wants and needs before beginning the search for a home can make the entire process less overwhelming. 

Get pre-approved for a mortgage
It is critical that a buyer be pre-approved for a mortgage before going too far in the home-buying process. This enables the buyer to make a very appealing offer to the seller and increases the buyer’s chances of having his or her offer accepted. 

Investigate the neighborhood.
Where are the schools? How far is the nearest hospital or grocery store? Is commercial garbage collection available, or do homeowners dispose of their own trash? These are basic yet important questions that some first-timers may not think of until after closing on a property. 

Insist on a home inspection.
Atten property inspections.  Be aware of environmental concerns and ask questions.

Get help with the details.
Coordinating these and the many details of a move can be overwhelming for even the most experienced homebuyer. I can help guide you through the process and even coordinate related services.


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Dangers of Over Pricing – New Buffini Item of Value!

The information below will help you communicate the Dangers of Over Pricing to your sellers:

Many po­tential buyers won’t even look, thinking it’s out of their range.

Those buyers who do look are shopping by comparison, and looking at your home may convince them to make a bid on a different property.

Since an appraisal is often required in financing a property, it’s futile to price a property for more than it’s worth.

Properties left on the market for extended periods of time usually become “shopworn,” causing many to believe something’s amiss.

Overpricing tends to dampen the other salesperson’s attitude, making it less likely to be shown.

Overpricing lengthens marketing time, and invariably results in a lower selling price than would have been otherwise obtained.

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Pricing Advice for Your Sellers
Agent-Seller Pricing Dialogues

Another Milestone!

New Company Update from Doug Rebert, Managing Director:

Dear Team Members, 

Our parent company, Homesale Realty Services Group, Inc., has been honored by the Central Penn Business Journal as one of the Top 100 Private Companies in Central PA in 2010. 

This year, we placed #41 between the Warrell Company in Camp Hill and Brubaker Excavating, Inc. in Bowmansville. 

No other Realtor-related home services Company placed in the top 100. 

Central Penn Business Journal also ranked companies according to county.  We are excited to share with you that Homesale Realty Services Group, Inc. placed as the #10 privately held Company in Lancaster County.  

Companies are ranked by the combined revenue generated from all of their entities.  The contributions from Prudential Homesale Services Group,  HomeSale Lending, HomeSale Settlement Services, HomeSale Insurance and American Heritage Property Management all contributed to our gaining this significant recognition. 

In the recent past, the Homesale Realty Company and HomeSale Settlement Services were both ranked as #1 by the Central Penn Business Journal.  HomeSale Lending did not participate in last year’s survey due to the new joint venture with Wells Fargo.  Had they done so, HomeSale Lending would have been #7 last year. 

Congratulations to each member of our Team!  Together, we have achieved more. 


New Campaign Launched–“One More Reason”

What is it?

The following marketing materials have been created to help you spread the word:

ALSO:  Stay tuned for a video message announcing the campaign from Doug Rebert on September 23, 2011.

Honoring 9/11

In honor of those we’ve lost, September 11th was designated a National Day of Service and Remembrance.  Many Americans are paying tribute by volunteering in their communities and by supporting a cause.  

Go to http://www.serve.gov/ to find a volunteer opportunity in your area.    

Share this on your social media and leave a comment below with your 9/11 story or service experience!

Prudential Homesale Partners with WGAL as Exclusive Real Estate Content Provider

An Update from Doug Rebert, Managing Director:

Dear Team Members: 

In the next few weeks, there will be a public announcement that the Prudential Homesale family has become the exclusive real estate content provider for WGAL.com.  By this move, we will have replaced Realtor.com as the content provider. 

WGAL.com is the most widely used regional website in south central PA.  Each year, the site receives 4,749,179 visits with 28,237,773 page views.  There is no other television station, newspaper, organization or company website that comes close to attracting this much traffic.   

We expect to go live by the end of September.  Once live, when someone fills out their criteria on the Prudential Homesale-branded search page, WGAL.com will automatically forward the customer to PrudentialHomesale.com. 

When searching via WGAL.com, homebuyers will have the benefit of seeing all available inventory in south central PA.  Our homesellers will benefit by having even more exposure for their listings. 

WGAL has promised to give us web traffic reports so we can tell you how well this campaign is working in your backyard. 

My compliments to our Agent Services and IT Departments, who are working steadfastly to get this new tool up and running as soon as possible.   

Kudos to our Managers and Corporate staff for continually searching out new lead sources so you can continue to grow your business. 

Stay tuned.